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Top 5 tips for writing effective Facebook ads
April 23rd Webgrrls NYCWriting PPC ad copy that gets results
Paulina [email protected]
www.facebook.com/omisem
Why Facebook?
• Facebook ads give a powerful and affordable opportunity that can boost any business and create profit.
• You can start your campaign with as little as $5.
Why do you want to run an ad on Facebook?
• Likes
• Sign ups
• Buy
Tip 1 Choose the type of Facebook Ad
• Promote your Page
• Posts on your Page
• Website
• Actions users took
Actions User Took
Tip 2 Precise Interest Targeting
• Broad Category TargetingBroad categories include topics like Gardening, Horror Movies, and Consumer Electronics. • Precise Interest TargetingPrecise Interest Targeting allows you to target users based on information in their profile including listed likes and interests, the pages they like etc.
Precise Interest
Tip 3 Great Image
• Images of people work best.
• Preferably their faces.
• Don not use a blurry or dark picture.
Examples
Tip 4- Great Ad Copy
25 character headline and 90 character body text use the famous copywriting formula AIDA.(A)ttention: Draw users into the ad with an attention grabbing headline.(I)nterest: Get the user interested in your product by briefly describing the most important benefit of using it.(D)esire: Create immediate desire for your product with a discount, free trial, or limited time offer.(A)ction: End the ad with a call to action.
Tell people exactly what you want them to do!
Use : Click here, Act now, Buy now, Sign up, Try this!
Also tell them what’s going to happen when they do take action:• Click here for full details• Act now to get yours today• Buy now at this low price• Sign up for the latest news
Examples
Posts with most engagement
Good Example
Bad Example
Which one is the best?
Tip 5 – Testing
• Testing is the best directive you can get to achieve success. Do not just place a single ad and have it run for the rest of its lifetime.
• Instead, dispatch different ad units which differ in the ad copy, ad image, etc.
Examples
Summary
• Getting a click is only the beginning.
• You still need the visitor to convert.
• Send your prospect to a targeted, high converting landing page.
Let’s connect
Paulina [email protected]
www.omisem.com/news.htmlDaily tips on Social Media @yelayaa
www.linkedin.com/in/paulinapodbiello
