Facebook Ad Manager using Qwaya

Qwaya is a powerful self-service tool for any business who seeks to save time and increase performance when working with Facebook ad

campaigns.

With Qwaya you can create, publish, track, optimize and

organize any Facebook ad types with more sophistication and

usability than the tools provided by Facebook.

Get startedhttp://www.qwaya.com/

Sign Up

To sign upchoose your preferred package.http://www.qwaya.com/pricing

After you have set up the billing agreement

you will be redirected to Qwaya and your dashboard.

Now it’s time to connect your Facebook account.

You will now be redirected to the dashboard where you will

see your Facebook user account and the ad accounts connected

to this account.

If you click on Facebook connections you can see all the Facebook accounts and all the

Facebook entities (pages, places, applications and events)

connected to your Qwaya account.

If you are on our Premium or Business plan you can also

connect multiple Facebook user accounts. Simply click on ‘+

Connect’.

Dashboard

The dashboard is the first place you will arrive to when you log in. In the dashboard you can see the Facebook user account you have

connected to Qwaya and the Facebook ad accounts that this Facebook user is an admin or a

general user of.

1. Dashboard

Go back to the Dashboard to view your ad account and start

working with Qwaya.

2. Facebook connections

Add or remove Facebook user accounts. You will also be able

to see the Facebook entities (pages, places, applications and

events) you can manage in Qwaya.

3. Users

Here you can invite your colleagues to work in the same

Qwaya account.

4. Settings

View, change or add your account and company

information. Here you can reset your password, upgrade,

downgrade or cancel your account, log out from Qwaya and add your Google Analytics token.

5. Facebook user

Here you will see the Facebook user accounts that you have

connected to Qwaya. If you want to connect more Facebook user

accounts please navigate to Facebook Connections.

6. Facebook ad accounts

You will be able to see all the Facebook ad accounts that your Facebook user is an admin or a general user of. If you have an

unnamed Facebook ad account you will see a number id representing

the Facebook ad account id.

If you haven’t renamed your ad account we suggest you to do it

since it will give you a better overview of your accounts.

To add a Facebook ad account you need to ask the Ad account

owner to add you as a general users of the

ad account..

In Facebook he/she can add your profile in the Settings tab and you will be able to see the ad

account in Qwaya

To see your published campaigns and start creating

new ones, simply click on the Ad account you want to work with.

Remember that you will not be able to start your advertising on Facebook if you don’t have any

funding in your Facebook ad account.

7. Refresh ad accounts

If you are not able to see all your Facebook ad accounts that you

are an admin or a general user of in the dashboard, click the

“Refresh ad accounts” button.

Create a campaign

In order to create and publish ads to Facebook through Qwaya

you need a Facebook user account and a Facebook ad

account.

If you don’t have an ad account Facebook will automatically create one if you go to their

advertising page

1.Login to Qwaya

using your email login and password.

2.Click on the ad account you wish to work with.

3.Go to ‘Create Ads’ and select what you want to advertise from the left

hand sidebar. In the sidebar you will be able to see all the Facebook

entities you are an admin of and you can also select to advertise an

external website.

4.Click on the page you want to promote and select to create a

Page Like ad.

Select what tab on your page you want to drive the traffic to.

Type in the titles, body texts you want to use.

Add your images and select ‘Save as’ in order to save your ad creatives as a template.

Please note that Qwaya will create one ad for each

combination of title, body text and image. If you add 2 titles, 2 body texts and 2 images Qwaya

will create 8 ad creatives.

It is recommend you to not create more than 10 ad

creatives in each campaign.

5.Click ‘Create’ in order to use the

ad creatives.

6.Proceed to ‘Set Targeting’ to

select who should see your ad. Click on ‘New Targeting’.

7.The targeting window will appear

where you can start filling out your targeting preferences.

Country is the only mandatory part in the targeting pop-up.

8.Save your targeting as a

template in order to reuse and edit your targeting.

9.Click ‘Create’ in order to use the

targeting.

10. Your targeting will appear in the

main grid.

11.Proceed to ‘Publish ads’ in order to create your campaign, allocate

budget, select bid type and set max bid. Click on ‘Generate X

ads’.

The campaign pop-up will open. Type in the campaign name, select

start and end time and set your campaign budget. Select bid type

and add your Facebook pixel. Press ‘Generate X ads’ and the ads will appear in the preview window.

13.To publish your campaign to

Facebook, click on ‘Publish X ads’ and your campaign will be published

to Facebook. You’ll then find your ads for a short while in the

Publishing queue, until they’re placed in ‘My campaigns’ tab.

Work with templates

Ad templates and targeting templates

You can use templates both for ad creatives and targeting, we

recommend to use both. Once you saved your work as

templates you can reuse them in the future

Ad creative templates

Targeting templates

When to use templates

An example to illustrate the benefits of working with

templates is a scenario where you identified an ad that is

performing well and you want to tweak it slightly to see if you can get an even better performance.

The templates will enable you to find the creative and targeting of

that particular ad quickly and generate a new ad, whether it is the creative part or the targeting

part, based on the old ad.

Create Ad Creative templates

To get started designing your ad creative templates

navigate to the “Create ads” tab.

1. Select what you want to

advertise in the left hand sidebar. In this example we will select to advertise an external website.

2. A new window opens which is the template window you work with to

create the creative template. Each of the different ad types has a special template window since they all require different content.

Fill out all the fields and click “Save as template”

3. Create a folder for your template

for better organization and structure

4. Name your template and click

Save

5. Your template will appear in the ‘Use template’ tab in left hand

sidebar.

6. Right click on the template to

use, open, rename, duplicate or delete the template.

Create Targeting templates

This means that you can save your targeting work as templates and use

it again in the future for new ads. Since finding a good targeting

sometimes takes time and requires fine-tuning, it is wise to save all your

targeting work as templates.

By doing so you will be able to reuse old targeting work and do

changes to old templates instead setting up news ones from scratch each time you want to create a new

targeting. This will save you time and help you

find the correct targeting easier.

1. Click on “Set Targeting” and the

“New targeting” button to activate the template window.

2. A new window for creating the targeting will pop up and here

you will need to fill in preferences for your targeting.

Click ‘Save as template’.

3. Your template will appear in the

left hand sidebar.

4. Right click on the template to

use, open, rename, duplicate or delete the template.

Reference Link:http://www.qwaya.com/support/user-guide/connect-your-facebook-account

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