Here Is What You Are Getting

• Monthly webinar designed to help you grow your business.

• Support and Live Q and A.

• There is no charge for this training! Everything is sponsored by First National.

• Make sure you connect with your Account Manager after the event!

FACEBOOK ADS THAT WORK!

HOW A 68 YEAR OLD MORTGAGE BROKER GENERATED A 507% ROI

FROM FACEBOOK ADS IN ONE YEAR!

HERE’S OUR PLAN1 - Learn The Facebook Ad Types and Create Your Ad Plan.

2 - Best Practices For Your Ads Direct From Facebook.

3 - How To Properly Analyze Your Campaign and Optimize For Long Term Success!

CASE STUDY

CASE STUDY$10 per day built 5,719 total clicks to website.

Average cost per click $0.60

Roughly 104 leads generated at $32.74 per lead.

6 deals closed for $17,268 in commissions.

CASE STUDY$17,268 gross - $3,405 ad spend

$13,862.58 profit

A 507% ROI

$5.07 returned for every $1 invested

THE 4 AD TYPES THAT ARE RECOMMENDED RIGHT NOW!

ADS MANAGER

LEAD ADS

LEAD ADS

LEAD ADS

LEAD ADS

CAMPAIGN TYPESLead Generation - Happens Inside Facebook

Local Awareness - Easy. Direct To Facebook

Traffic - Optimizes For Clicks

Conversions - Optimizes For Leads

STRUCTURECampaign - The goal of your total ad campaign.

Ad Set - Testing your targeting

Ads - Testing your copy and imaging

AD EXAMPLES

AD EXAMPLES

AD EXAMPLES

BEST PRACTICES FROM FACEBOOK

FACEBOOK TARGETINGDemographics

Interests

Behaviours

3 Different Ad Set Types

FACEBOOK TARGETINGMortgage Targeting

FACEBOOK TARGETINGReal Estate Targeting

FACEBOOK TARGETINGRefinance Targeting

FACEBOOK TARGETINGUse Exclusions

FACEBOOK ADS

Use 3 different ad body copy styles

Use 3 images in each ad.

FACEBOOK ADS

The entire process is done in 7 days!

Facebook optimizes your ads based on clicks.

Pause all ads but the 2 winners and test again!

FACEBOOK GOALS

Your CPC (Cost Per Click) > $1.25

Your CTR (Click Through Rate) < 1.0%

Relevancy should be < 5

EXAMPLE CAMPAIGN

WHAT WE LEARNED1 - Learn The Facebook Ad Types and Create Your Ad Plan.

2 - Best Practices For Your Ads Direct From Facebook.

3 - How To Properly Analyze Your Campaign and Optimize For Long Term Success!

A SPECIAL OFFER

I Will Give You A FREE 30 Minute Ad Planning Session!

www.cwjstone.com/funnel