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First Things First All roads lead to your website
Run them all in sync for an effective R.O.I
How effective is your website?
Over 30% of your social media followers will look at your website.
Will they want to do business with you?
Is your website up to date? Is it responsive?Does it have the information you
are tweeting about on it?Can you convert visitors into
customers?
Contact Forms
Free Tips Sign Up
Booking Form
Join Our VIP Club
The Power Of Blogging
Set up a blog on your website Eg: www.yourdomain.com/blog Post weekly news Link to and from Social Media Each page to have unique URL
SEO - New activity or info on an otherwise static website etc..
Try to post a blog post once a week
KEYWORDS
Ask staff, family, friends what they would type in if looking for your business
Try to get 30 phrases
Use them in web copy, social media bios and social media posts
What is Social Media?
Social media etiquette
Act as you would at a cocktail party/networking event!
But WHAT shall I talk about? Your business history (Brand)
Your driving lessons info Your successes Welcome new customers Special offers Competitions Driving feeds (retweets) Local area news Local events Latest BREAKING news Cartoons/videos/sayings Celebrities in the news Direct to your Blog posts
Good accounts to follow
@DSAgovuk@DontTwive
@THINKgovuk@the_DIA
@Highways_Agency@transportgovuk@HighwayCodeGB
@metoffice@DriversKnowledge
@engagenw
Which Platform Should I Use ?
Has over 1 billion active users It is estimated that 1 in every 13 peo
ple has a Facebook account. On average, 250 million photos are u
pdated every day. More than 2 billion posts are liked an
d commented on daily. Age of average user is 38 and is risin
g.
235 million active users.
Google+ affects search results on Google, if someone is inyour circles their content will have a higher page rank in your searches.
Google+ is linked to Google Places, if you link it to your + page it will improve your page rank for local customers greatly.
Google+ Circles
Has 200+ million users
51% of active Twitter users follow companies, brands or products
It now only takes up to once week to hit a billion tweets across Twitter.
Great for driving traffic to websites
LinkedIn has up to 200 million users.
90.9% use the free version of Linkedin, but the rest have an upgraded paid account.
LinkedIn is typically used more for businesses, it isn't as 'attractive' as other social platforms but proves to have its uses.
For B2B it is essential to be on there
Faster growing than Facebook has EVER been
Mainly female users aged 30+ in higher income bracket
It is a standalone network like LinkedIn and there is hardly any crossover usage.
Users have it to communicate through imagery
Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket
Percentage of Instagram users that log in at least once a day is 70%
Over 200 million users 43% of top 100 brands post daily
on Instagram Only used on mobile devices Can use different filters to make
photo look better
32% of 15 million UK users use Twitter daily
Brand awarenessDrive traffic to website
Drive traffic to FacebookBuild momentum &
excitement
How do you set up an account?
Go To www.namechk.com
Twitter Lingo To Tweet is to post an update To Follow-You get their updates Follower follows you and gets your
updates @reply-A public message Direct Message (DM) goes to their inbox Hashtag ~ Groups words together and
highlights them Retweet (RT) Shares a post to their
followers Lists-To keep a track on a group of
accounts Trending-Most popular words at the
moment Promote-Push your account or Tweets
and payment
MAKING A TWEET
CONNECT PAGE
USE SEARCH TO FIND TARGET MARKET
HASHTAGS
1) Use to highlight keywords #websites #socialmedia #liverpool
2) Use to show emotion #soexcited #reallybusy
3) Use for competitions etc to win, tweet answer using
#gurucomp
DIRECT MESSAGES
LISTS
TwitterDo’s and Don’ts
Don’t link to FacebookUse keywords in biography Add your website/location
Tweet regularlyUse trending topics
Be generous (retweets)Use Bit.ly account
Use Hootsuite/BufferUse Google Analytics
Add Social Media feeds onto your
website
77% of the UK population have an active profile
Profile, Page or Group?Daily posts - topical interesting relevant
Facebook favours images/videos/questionsRespond quickly
No more than 25% sales messagesAbout us keywords
Like DVLA etc pagesProof read before posting!!
Facebook stuff
FACEBOOK PAGE
Personalise your pics and bring them to life
SUCCESS STORIES
Local interior design Firm secured dealTo design interior for Worlds most expensive flatAt £27m fromInteractions on Twitter
SUCCESS STORIES
Local kitchen firmSold an ex display Kitchen worthOver £20,000 from a single tweet
SUCCESS STORIES
Local accountantsHave attracted 7 new clients in 2013 worthOver £10,000 in Business from interactions on Social Media
SUCCESS STORIES
Local home storeSold a bath from their online storefor £1499From a single tweet at 2am on a Sundaymorning
SUCCESS STORIES
Online Guru haveAttracted over 30New website andSocial media clientsIn the past 3 yearsThrough our SocialMedia activity!!
SO WHAT ARE YOU WAITING FOR??
“GET TWEETING”Mention this
@onlineguruUK session
in a tweet and we will give you another
1 hour
bespoke strategyConsultation
FREE!!!!
Google +Best for SEO & Segmentation
Globally No.2 Social Media site. Are you ready??
Google +
Business Pages and Personal Profiles
Post to circlesIntegrate with other Google
productsHelps with your Google rankingHangouts may see the demise
of Skype
Google+ Circles
Google + Hangout
Google +
Questions??
Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket
77% of the UK population have an active profile
Profile, Page or Group?Daily posts - topical interesting relevant
Facebook favours images/videos/questionsRespond quickly
No more than 25% sales messagesAbout us keywords
Like DVLA etc pagesProof read before posting!!
Facebook stuff
FACEBOOK PAGE
Facebook Advertising
Perfect way to reach your markets precisely.
Your business can advertise to your exact audiences based on specific social and geographical information.
Age, gender, location, personal interests, job functions etc can all refine targeting.
Set your own budgets. From 25p per click.
QUESTIONS?
Linked InBest for Networking and Finding Leads
11 Million Profiles In The UK – 23% of Workers
Linked In Features
Post from profile or page
Great for search pre meeting
Linked InDo’s and Don’ts
Current pictureUse keywords in Biography
(120) Add contact details
List landing pages for websites Get recommendations
Join groups where targets areRespond to people who viewed
profile
Linked In Profile
Linked In Business Page
QUESTIONS??
Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket
Other Platforms (or Tactics!)
Clothes, Shoes, JewelleryKitchens, BathroomsBoiler systemsInterior design contractsHouses (Sales and Lets)Accountancy clientsLegal clientsPersonal training clientsChamber members!!
Success Stories
Success stories……….
Analytics
Which platform or platforms are the right ones for you?
Thanks for listening
We look forward to interacting on
Social Media with you!
@onlineguru2u
internet market-
ing
#500aday
pho-togra-phyvideo#tfbfacebook
musicmarket-
ingsocial media
business
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