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This is a slide deck I presented as part of a panel session on, "Distribution & Delivery of Digital Media" and the Streaming Media West 2006 Conference & Exhibition. The session examined digital media delivery and distribution options and gave know-how to choose the best combination for content across multiple platforms.
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Distribution and Delivery of Digital Media at Kaiser Permanente
Larry KlessProduction Manager, Videoconferencing Content Distribution Manager, MultimediaKaiser Permanente
Streaming Media WestNovember 2 , 2006
About Me
• Production and Content Distribution Manager in Northern California Regional Multimedia department
• Worked at KP since 1990• 20+ Film, video, audio• 15+ years in videoconferencing• Fine Arts background
About Kaiser Permanente
• Founded in 1945• Largest non-profit HMO• Serving 8.3 million members • 8 Regions covering 9 states and the District of Columbia• 136,500 employees• 11,700 physicians• 27 hospitals• 431 medical offices• Headquarters - Oakland, CA
• * data circa 6/04
Content Delivery
• Internal Education and training Business communications Video project approval (for internal clients only)
• External Health education Marketing
Internal Content Delivery Networks
• Videoconferencing 300+ end points Tandberg 6000 codecs, 384 Kbps, H.320 over private Passport
enterprise network Main channel for live broadcast and interactive video
• Intranet Rich media delivery Progressive download VOD Windows Media streaming
Internal Content Providers
• Top Four Physician Education (CME) Nursing education (CE) Corporate communications Regulatory and compliance
Internal Content Providers – The Big Two
Clinical Videoconferencing Network
• Weekly live CE videoconference for nurses• Interactive and broadcast mode• 1 to 6 hour program lengths depending on topic• Post-event distribution mainly DVD• Short clips delivered in various digital formats
Internal Content Providers – The Big Two
• Bi-weekly live CME videoconferences for clinicians• Noon time slot to reach broad audience (avg. 1200)• 50 minute program length• Post-event distribution mainly DVD (internal/external)• Short clips and full programs available as Windows
Media streams and Flash via intranet
Internal Production Facility
Flagship Studio Control Room - Oakland, CA
Internal Production Facility
Flagship Studio Control Room - Oakland, CA
Internal Production Facility
Flagship Studio - Oakland, CA
Internal Production Facility
Flagship Studio - Oakland, CA
Internal Production Facility
Flagship Studio - Oakland, CA
Internal Content Delivery – Live Web cast
Screen shot of Live Web cast
Internal Content Delivery - VOD
Screen shot of Intranet VOD
Internal Content Delivery - Live Videoconference, Web cast and VOD
George Halvorson, Chairman and CEO
Internal Content Delivery
Screen shot of Intranet VOD
Content Delivery
• External Health education
Videos and Podcasts Marketing
External Content Delivery – Health Education
members.kaiserpermanente.org
Portal to members Your Personal Physician’s Homepage
permanente.net
Portal to members Your Personal Physician’s Homepage
Access to Health Care Information
On-line Video Resources
FLV is Standard Video Delivery Format
Production Process and Workflow (Mainly Mac OS)
• Acquisition on BetaSP, DVCAM and Firestore• Edit in Final Cut Pro
AJA I/O box handles analog component Master on BetaSP or DVCAM
• Video approval available on ikpdev.org/video• Distribute mainly on DVD, CD and web• Delivery Formats
MPEG-1, MPEG-2 WMV FLV SWF EXE MP3
Software tools (Mainly Mac OS)
Final Cut Pro – video editing Soundtrack Pro – audio editing Compressor – MPEG-2 encoding DVD Studio Pro – DVD authoring Cleaner – WMV encoding, transcoding Sorenson Squeeze - Flash 7 Flix Pro – Flash 8 encoding Studio 8 – Flash projects Dreamweaver/TeamSite – web development
