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Who Am I?
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Adding interactivity to video unlocks all the functionality of current web technology allowing your videos to be as dynamic and interactive as every other element of your learning strategy
Make Video work like the Web
Embrace Video-FirstLearning
Turn Video from aMonologue to a
Dialogue
Get theSecond Click
Calls to Action12% average CTRChapters30% avg. active engagement(optional) Engagement Quizzes65% average response rate
Interactivity has measurable resultsAdd interactivity to your existing video library
Google “Demand Metric Interactive
Video”Video Infographic
Interactive Video Crosses Corporate Boundaries
Subscribe. Download. Sign up. Drive key conversion
actions directly from videos
Calls to Action
Give viewers access to the information that matters most
and personalize through branching
Chapters / Branching
Capture lead intelligence, gather feedback and involve
customer in the conversation.
Polls / Surveys / Questions
Let viewers purchases goods and services directly from a video. Integrate with existing systems.
Shoppable Video
Product Training. Corporate Academy / University. Support. Corporate Communication.
Education / Communication
Generate the most valuable data about your audience - interaction and advanced engagement on a individual viewer level.
Viewer Data / Engagement Analytics
State of the Art with Interactive Video
Authoring Tools
100% Branding control
100% Extensible
Fine-grained data tracking
Seamless integration
Chapters Branching Adaptive Paths
Let viewers navigate directly to the content that
matters most to them.
Add decision points to have viewers self select to
relevant content.
Create custom paths through video that
culminate in a personalized relevant CTA
Chapters&
Branching
30%
Average Behavioral Engagement
Marketing Surveys Training Videos Gradebook IntegrationCapture lead intelligence,
gather feedback and involve customer in the
conversation.
Inform your customers and train your employees with
videos and quantifiable responses.
Collect user-level data and save to your MAP, CRM or
LMS.
Questions&
Surveys
65%
Average Response Rate
Advanced Interactions
Slide Synchronization Medical ISI Regulations360 Video
Case Study: InvokanaGoal: Generate audience intelligence by tracking the click-paths within video content.
Drive information request click-throughs.Solution: Clickable, branching menu to let people navigate the content. Contextual CTAs based on video segment.
Results50% of all viewers generated new behavioral data about their interests via direct interaction
20% click through on in-video calls to action.
50% interaction rate
Case Study: Invokana
20% conversion rate
CORE ANNOTATIONSImplementations created with out-of-the-box features and self service tools.
Brightcove - CTANavy Federal - Chapters & CTAsGetSmarter - QuizJetBlue - Quiz (15Four)
EXTENSIONSImplementations that utilize the HapYak extension framework.
IDG - Slide SynchronizationGoogle - 360 TrainingAARP - In-Video Form
ADVANCED ANNOTATIONS Implementations created with help from a HapYak Agency Partner.
Nutanix - BranchingWhole Foods - Branded StyleFrontier - Branching (Playlist)Caterpillar - Paywall DemoJanssen Pharmaceuticals - Branching
Examples
