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Everything is connected – and it’s killing your netwo Pat Devlin – Managing Director Ruckus Wireless, ANZ

Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

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Page 1: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

Everything is connected – and it’s killing your network!Pat Devlin – Managing DirectorRuckus Wireless, ANZ

Page 2: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

What’s happening to the network?

Page 3: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

3 RUCKUS PROPRIETARY AND CONFIDENTIAL

Everything is connected

Page 4: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

4 RUCKUS PROPRIETARY AND CONFIDENTIAL

Wirelessly

Page 5: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

All those devices generate data

Page 6: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

6

Loyalty and Reward – The RIGHT context

Big Data = Big Business: Retail Insights

Page 7: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

RKUS CORPORATE OVERVIEW7

Big Data = Big Business: Farm to Market

Page 8: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

RKUS CORPORATE OVERVIEW

RADIO – The Solution AND the Problem

Page 9: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

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Public Wi-Fi – YOUR brand is on the line

Page 10: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

o Everything in connected – WIRELESSLYo I mean EVERYTHING!o All those devices put a big load on the networko Radio is HARD work – and getting hardero There’s already a LOT of radio traffico What’s the solution?

Manage Traffic BetterDeal with congested air-waves better

Use more spectrum

10

Hang on… WHAT?

RUCKUS PROPRIETARY AND CONFIDENTIAL

Page 11: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

RKUS CORPORATE OVERVIEW11

Ruckus Smart Wi-Fi Platform

Control and Management

Applications

Access

Lower TCOFlexibleScalableHigh-performanceCarrier-class

RuckusSupport &Services

SwitchingPartnerships

ZoneFlexOutdoor APs

ZoneFlexIndoor APs

ZoneFlexUnleashed APs

On-premise Private cloud

SmartZone SoftwareZoneDirector

SZ Managed Services/

FlexMaster

vSZ & vSZ-DSZ 100, SCG 200ZD 1200, 3K, 5KUnleashed

Smart Analytics, Location, Secure Onboarding(SCI, SPoT, Cloudpath)

EcosystemPartner Apps

Page 12: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

RKUS CORPORATE OVERVIEW12

BeamFlex? Cuts through radio noise

Page 13: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

RKUS CORPORATE OVERVIEW13

Introducing OpenG™ Technology

13

MNO1

MNO1 UEs MNO2 UEs

MNO2

Venue

RoamingVoice Service

KPIs

MNO1 Coverage Area MNO2 Coverage Area

Coordinated Shared Spectrum

1

2

1 Neutral Host Network (NHN) Cloud/NFV Technology

3

3

LTE Small Cells

2

Improved In-Building Cellular deployed like WiFi

+

+

=

Internet

RoamingVoice Service

KPIs

Page 14: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

RKUS CORPORATE OVERVIEW14

For Mobile Network Operatorso Zero-cost in-building coverage and capacity expansion at massive scale

o Maintain subscriber revenue and control

o KPI monitoring to ensure adequate end user experience within buildings

For Managed Service Providerso New business opportunity, practical in-building cellular coverage for mid-tier enterprise &

venues

o Similar tools and processes as Wi-Fi managed services

Benefits of Ruckus OpenG™ Technology

Reducing subscriber churn andEnabling new business opportunities

Page 15: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless
Page 16: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

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Solving The Challenges of Network Transformation

High density andhigh performance

Interoperability and Unified Support

SimpleFlexible and Open

High performance to the entire network with a best-in-class solution

Make the network easier to manage and adaptable to your business needs

Best-of-breed, open architecture with proven inter-operability

Author
Page 17: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

o Carrier-grade Wi-Fi with proven highestperformance & scalability

o Complete Enterprise feature-set including BYOD, Location-based services, meshing, SmartQoS, etc.

o Easier to deploy and manage =>Lower TCO

Industrial Strength Mobility Solutions

Acce

ss/A

ggre

gatio

n/Co

re

Switch Port Extender

Distributed Chassis:o Consolidated

Managemento Shared Serviceso Scale-out Growth

Coming together soon at a new NBA stadium

o Hyper-Edge Architecture: Mixed Stack Deployment, Switch Port Extended

o Simplified, Automated Deploymento Open Standards Managemento sFlow Network Monitoring

“Simply Better Wireless” The “Effortless Network”

Page 18: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

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Brocade + Ruckus Wired/Wireless SolutionsJoint Value Proposition

o Scalable performance to meet demanding requirements

o Interoperability certifiedo Unified technical support and developmento Industry’s only Wave 2 802.11ac access point

o Scalable o Openo Automated

o Scalableo Openo Self-service BYODo Location-based services

IntegratedSolution

“Simply Better Wireless”The “Effortless Network”

Page 19: Commsday Summit 2016: Patrick Devlin, Ruckus Wireless

o Certified interoperabilityo Unified network security via standards (RADIUS, 802.1x)o Unified Technical Supporto Flexible IaaS Financing with Brocade Network Subscriptiono Industry’s first shipping Wave2 802.11ac access pointo Joint Development & Roadmapo Improving integration across Brocade and Ruckus networkso Cooperative development on SDN and NFV solutions*

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Ruckus + Brocade Joint Solution

* Coming soon

Wired – Wireless Integration