They are used to identify a channel, also it gives the announcer a chance to tell us what program is coming up.This is done first by having an target audience, and trying to capture the attention by the use of color, logo, narrative, soundtrack, font and good time length.Also they would have theme where if that specific channel aired out comedy and cartoons their content would have vibrant colors upbeat soundtrack and humorous narrative, but the main thing that would do is have to do is make the logo a good font size, and for there not to be a lot of text, as the natural audience focus is always at the piece of text.

Strengths of a channel ident.

• Good logo• Creativity• Good amount of text• Good time length, 30 seconds• Colour• Narrative• Humour• Distinctive background• Sound track

Weaknesses of a channel ident.

• Too much text• Plain background• Lack of creativity• No sound track• Very long or short time• Unclear

E4

The tone of the ident is colorful and it gives the channel a feel of humor and entertainment because the objects and characters present give a feel of the lack of seriousness, but not creativity.I found the the ident full of energy as the use of stop motion was very eye catching, with a lot of movement taken place and the the ident appearing at different fonts is quiet clever so as a viewer you would instantly recognise the logo as its appearance makes you memorize the logo and its programs that come on.

BBC Three

BBC Three has bright tone with happy feeling with the atmosphere and the font of the ident is a reasonable size and its placed near centre, as its main aim is you would be able to remember it, as it reflects to what programs come on that channel. I found the ident very entertaining and creative and eye catching the sound the sound track was well suited tot the atmosphere and the narrative, also the idea of how the announcer didn’t straight away starting announcing as so as the ident appeared, which would have ruined the narrative. I also found the very complex and it needed a lot of effort to achieve it to a high standard and it portrays what type of programs come on.

What can a good T.V Ident do for a channel?

• Good time length; 15 to 30 seconds.• Creativity• Sound track• Good font size• Reasonable amount of text.

Why is it important that T.V Idents are distinctive from each other?

• Font size and colour.• Background atmosphere.• Logo.• Sound track.• Narrative.

What thing you need to be mindful to avoid when creating a Ident on T.V?

• Copy right issues, such sound track, or using another clip of video.

• No offence text.• Avoid too much voices and text, as it may

appear boring.