Television Idents

What Is An Ident?

IDENTITYWhich Audience type the Channel associates

itself withViewing Numbers?

British Audience Research Board

Comedy Central

In the Summer of 2012, Comedy Central updated their look and subsequently changed their logo and Idents to appeal to a more broader audience.

Included with the new Ident idea, their logo would reference their own programming by including exclusive music to accompany the commercials they do for their own shows. Also Comedy Central points out mistakes in some films in adverts and also shows long clips of TV shows as an advert.

TCM (Turner Classic Movies)

TCM has a unique sort of advertising and Ident use. They include beautiful scenery and backgrounds with a mirrored TCM logo.

What Lies In The Future?

InnovationCreativityPreparation

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