Beyond the Hype | How augmented reality, wearables,

and other mobile innovations are driving business results today

Shivani Govil, Vice President, Mobile Innovation Program, SAP

Josh Waddell, Vice President, Mobile Solution Management, SAP

Damien Murphy, Senior Mobility Specialist, SAP

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© 2013 SAP AG. All rights reserved. 2 Public

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Today’s speakers

Josh Waddell

VP, Mobile Solution

Management

SAP

Shivani Govil

VP, Mobile Innovation

Program

SAP

Damien Murphy

Senior Mobility

Specialist

SAP

Speed | Memory | Power | Screen Resolution Mobile technology is advancing at a rapid pace

but, it’s more than just fun and games

Question #1

META Glasses 501 Backers - 194% Funded - $194,444 Pledged

vrAse AR Glasses 782 Backers - 121% Funded - £66,556 Pledged

CastAR Glasses 3,505 Backers - 231% Funded - $924,869 Pledged

Structure Sensor 2,869 Backers - 1,290% Funded - $1,290,439 Pledged

Pebble Watch 68,929 Backers – 10,267% Funded - $10,266,845 Pledged

Innovation via crowdfunding

Transforming the Consumer Experience Product Assembly is a SNAP with 3D + AR

© 2013 SAP AG. All rights reserved. 10 Public

Mobile Solutions In the Warehouse Today

Question #2

Transforming the Warehouse Smart Glasses + AR in the Enterprise

AR Warehouse

Prototype

Using AR Glasses Remove multiple tools

Hands-Free

Multi-Modal

New scenarios Indoor Navigation

Warehouse Safety

Head up relevant

information

Hands free scanning

Implementation

Details Vuzix m100 & Google Glass

Native Android application

Connected using SAP

Mobile Platform (SMP)

AR Warehouse

© 2013 SAP AG. All rights reserved. 14 Public

Wearables & AR beyond the warehouse

Customer Next Steps: DTIA & Enterprise AR Forums

Question #3

• Tailor it to my role

• Simplify my daily work

• Make it as good as my

personal apps

Designed for end users

• Address key business

process

• Integrate seamlessly with

existing systems

• Keep everything secure

• Scale with the business

To achieve business goals

Drive employee efficiency to a new level

• Wow me with a valuable,

cross-channel experience

• Personalize it for me

• Ensure it works on my devices

and uses the latest

innovations

Designed for consumers

• Exceed end-user expectations

– inspire stickiness

• Leapfrog the competition

• Get to market faster

• Integrate with existing

systems

• Maintain security

• Scale with the business

To achieve business goals

Engage with customers, 1:1

© 2013 SAP AG. All rights reserved. 19 Public

Conduct discovery

workshops with

business users to

identify key needs

Bring the idea to life

through concept

apps and prototypes

Prepare budget,

timeline, resources

and specifications

Deliver production

ready apps tailored to

business needs

Ongoing support to

stay current with

technology changes

1

2

3 4

5

End-to-end innovation process Design Solutions with a Focus on the End User

Note – depending on customer requirements, not all steps may be followed.

• User-centric design

• Personalization

• Immersive experiences (Virtual

reality, Augmented reality, 3D

visualizations, gamification, etc.)

• Speed

SAP delivers the SIZZLE

• Delivery to any device

• Integration to any backend system

• Secure and scalable

• Ongoing maintenance and support

• Deep industry/role expertise

• Trusted vendor

Along with the MUSCLE

Satisfied

users who

come back

for more

Creating value for our customers

© 2013 SAP AG. All rights reserved. 21 Public

Key takeaways

• Just because it's cool, doesn't mean it

should be in your app

• Align functionality to end user demand, and

business objectives

• Involve end-users throughout - and

consider all angles

• It's okay to start small

• Look to other industries for inspiration

Thank You

For additional information, please contact:

Shivani Govil shivani.govil@sap.com

Josh Waddell josh.waddell@sap.com

Damien Murphy damien.murphy@sap.com