OUTDOOR ADVERTISEMENT

Presented By MOAZEN BILAL

Introduction Importance Types a) Digital

b) Non-Digital

Statistics Trends & Innovations Conclusion

CONTENTS

Outside the home. Focused on marketing to consumers when they

are "on the go" in public places Promotional displays varies from highway

billboards to transit posters and arena placement,

INTRODUCTION

Mobility Longevity Cost Efficiency Reach More Viewers Reach Specific Target Customers Constant Exposure Proximity to purchase Location Scope for Creativity

IMPORTANCE

DigitalNon-Digital

Types

Hologram

Digital

Digital Screens

Kiosks

Neon Signs

Billboards

Non-Digital

Mobile Billboard Body Wraps

Posters Street Furniture

Streamers Cutouts

Balloons In Store

Graffiti

Statistics From 2010-11 the total outdoor

Expenditure was 2.60 Billion that

Is 8.6 % of the total advertising

Budget (30 Billion).

From 2011-12 the total outdoor

Expenditure was 2.1 Billion that

Is 6 % of the total advertising

Budget (32.82 Billion).

From 2012-13 the total outdoor

Expenditure was 2.31 Billion that

Is 10 % of the total advertising

Budget (35.85 Billion).

( Data Released by Gallup in Collaboration with Aurora Magazine).

Key Factors Of Visibility Adjustments

Trends & Innovations

Hence Outdoor advertisement is best for mobile audience and promotes the brand properly. It is cost effective and cannot be neglected due to its being the part of environment factor. Recent surveys show that advertisers are investing more money in outdoor advertisements due to its fruitful effects.

Conclusion