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LATEST INNOVATIONS pginnovation.com
The all-new Braun Series 9 provides the brand’s closest and most comfortable shave ever, removing more hair in the first stroke than any other shaver, proven on 3-day beards. The shaver gets the job done with fewer strokes, meaning less time shaving, less friction, less irritation and less burning than ever before.
This sleek, powerful shaver delivers maximum performance without compromising on skin comfort:
• The breakthrough SyncroSonic™ cutting system features four specially designed cutting elements, multiplied by the power of Sonic technology, to shave so fast skin doesn’t have time to get irritated.
- Hyperlift & Cut trimmer lifts and cuts flat lying hairs.
- Direct & Cut trimmer aligns and cuts longer hair that grows in different directions.
- Two OptiFoil™ cutting foils have optimized holes to provide Braun’s closest yet most gentle shave.
• The shaver delivers performance well suited to the more and more men who skip shaving for a few days, especially on weekends.
• Together, the highly precise and harmonic cutting elements master every type of hair, every part of the face, every contour – leaving a man’s skin stubble-free, soft and smooth.
• The Series 9 reads and adapts to all facial terrain, staying in contact with skin at all times and reducing the need to repeatedly shave problem areas like the neck. This minimizes the risk that top layers of the skin get cut, which is the most common reason for shaving induced skin irritation.
• MicroMotion and MacroMotion technologies keep the cutting system in close contact with skin while effortlessly navigating even the most challenging areas of skin and neck.
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About Technology:
It took a team of 60 engineers and scientists from 10 different disciplines more than five years to create this new shaver, which leverages highly effective, smartly synchronized trimmer technology.
• The new fully flexible SyncroSonic™ shaving head features four perfectly synchronized cutting elements, working in harmony to lift, trim and cut hairs.
- HyperLift & Cut Trimmer lifts and cuts flat-lying problem hairs, which account for up to 50% of hairs missed during the shaving process.
- Direct & Cut Trimmer directs, aligns and cuts multi-directional, movable longer hairs.
- The trimmers are synchronized with two OptiFoil™ shaving foils, featuring optimum hole size large enough to let hair to enter but not too large so as to cause skin irritation.
• Braun electric shavers use two basic technologies, MicroMotion & MacroMotion, that together form an intelligent adaptive system that ensures traction and makes it possible to overcome even the trickiest contours.
• SyncroSonic™ shaver head is driven by Braun’s best-ever Linear Drive motor, which generates 10,000 sonic micro vibrations and delivers 40,000 cross-cutting actions every minute.
Availability:
The Braun Series 9 will be rolled out globally beginning in 2014 starting in Germany, Austria, Switzerland, North America, Greater China and Japan.
Contact:
Stefan Voegeding Braun BFO MPG Communications +4 158.004.3428 [email protected]
