Lenovo Social Media Analysis Q4 2015

Lenovoon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Lenovo Twitter

Lenovo: Social Media Report

This report looks at how

Lenovoperformed on social media between

October 1st – December 31st, 2015

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Analysis of

LenovoFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

4,833,907 978,940 25.39%Worldwi

de

Mostly Young, Female

and Attached.

Lenovo

Engagement Score Total Fan Posts

910 3,358

Total Posts Brand Response Rate

190 4.85%

Total Likes Avg. Reply Time

8,748,313 2 days, 2 hrs, 38 mins

Total Comments General Sentiment

32,976 Neutral

Total Shares

39,946

Most Engaging Content Type

NO DATA

Least Engaging Content Type

NO DATA

Most Prolific Content Type

NO DATA

Most Engaging Campaign

#LenovoIFA

Most Recent Campaign

#LenovoMWC

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

0K

1,000K

2,000K

3,000K

4,000K

5,000K

6,000K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

4,833,907

New Fans

978,940

Engagement

0

250

500

750

1,000

1,250

Lenovo had an average engagement score of 910 and a highest of 1000.

Community Analysis

Lenovo fans are mostly Young, Female and Attached. Lenovo fans are largely from India followed by Philippines.

Fan Demographics Distribution of Fans

43%

57%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

India

Philippines

Indonesia

United States

Pakistan

Bangladesh

Malaysia

Egypt

Brazil

0

1

1

2

2

3

3

4

4

5


Brand Posts

Top keywords used Frequency

YOGA Tab 3 Pro 11

http://lnv.gy/1aniJ2c 11

QUESTION 11

Lenovo 10

http://lnv.gy/1SYP3u1 10

63%

37%

Brand Participation Brand Non Participation

94%

2%4%

Posititve Negative Neutral

Brand Posts - Engagement

Lenovo responded to 119 conversations generated by the 190 Posts they published.

Lenovo receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

20-DEC-15, SUN 9:15AM

It’s beginning to look a lot like Catsmas. How many cats are hiding out in this festive tree? http:/ ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 144,455 2,321 2,984 Positive

05-DEC-15, SAT 9:15AM

#TRAVELERS: What's your must-have Lenovo products? Can you top @geordiemuppet's set up? #challenge ..

02-DEC-15, WED 9:15PM

SO YOU LOVE THINKPAD. Do you love it enough to get inked? This guy did -read his story: http://lnv. ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 160,752 390 386 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 208,420 434 114 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/27678194634/posts/10153494807849635



Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100 120 140 160

0 200 400 600 800 1,000

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequenc

y

Lenovo 1616

time 346

post 323

days 322

problem 320

User Posts

0

10

20

30

40

50

60

70

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Lenovo responded to 163 conversations generated by the 3,358 Posts fans published.

Lenovo appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

5%

95%

Brand Participation Brand Non Participation

21%

12%

67%

Posititve Negative Neutral

There were no posts categorized as 'About Lenovo' during this period.

Content Intel

0 1

0 1

Brand News

Others

Event

Product Features/Updates

Corporate Social…

Product/Software Release

Ad Campaigns

Customer Stories

Photos

Question

Promotions/Offers

Contest

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


There were no Brand Posts in the category Consumer Electronics during this period.

In Lenovo Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About Consumer Electronics About General Happenings

0 1

0 1

Fact

Others

Advice/Tips

Technology News

Events in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 1 2

0 10 20 30 40

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

0 5 10 15 20 25 30

0 100 200 300 400 500 600 700 800 900 1000

#LenovoMWC

#LenovoArtJam

#MWC16

Number of Posts

Engagement Score


This is the performance of a selection of Lenovo campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

LenovoTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

519,015 102,692 24.67% Worldwide

Lenovo@lenovo

Engagement Score

219

Total Proactive Tweets

289

Retweets Total

136

Replies Total

246

Favorites Total

40,155

Total Mention

19,126

Total Retweets

19,396

Total Replies

0

Response Rate (%)

1.21%

Average Reply Time (mins)

1899

Most Engaging

NO DATA

Most Recent

NO DATA

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

0K

100K

200K

300K

400K

500K

600K


Follower Growth

Total Followers

519,015

New Followers

102,692

1K

1K

1K

1K

2K

2K

2K

2K

2K

2K


Followee Growth

Total Followees

1,522

New Followees

27

Engagement

0

250

500

750

1,000

Lenovo had an average engagement score of 219 and a highest of 888.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

289 136

14 #Goodweird food combinations that

shouldn't be this tasty. Check them

out here: https://t.co/fDJ..

11-Nov-15, Wed 09:15PM

ENGMT. FAV. REPLIES RETWEETS

1,000 3,319 8 2,476

Top Engaging Tweets

We take virtual reality to the next level,

courtesy of #Goodweird. Join in:

https://t.co/ZCWBbhwlUz..

A house that never stays the same? The

YOGA 900 is perfect for this

#Goodweird home - https://t.co..

19-Oct-15, Mon 08:56PM


975 1,954 30 964

11-Dec-15, Fri 09:05PM


920 1,452 25 744

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/lenovo/status/664627427944042498



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300

0 50 100 150 200 250 300

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60 70

0 2000 4000 6000 8000 10000 12000

#goodweird*

#pcdoeswhat*

#lenovolaunch*

#iamlenovo*

#lenovosurprise*

#lenovoin*

#ces2016*

#lenovoces*

#lenovo*

#bgb2015*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

200

400

600

800

1000

1200

1400

1600

1800

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

goodweird pcdoeswhat lenovolaunch iamlenovo lenovosurprise

Spread of Hashtags by day

0 100 200 300 400 500 600 700

#lenovosurprise*

#lenovo*

#pcdoeswhat*

#lenovoin*

#ces2016*

#iamlenovo*

#lenovolaunch*

#lenovoces*

#goodweird*

#bgb2015*

Engagement Score

Hashtags - Engagement

Average Response Rate : 1.21%

0

50

100

150

200

250

300

350

400

450

500

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 1 days 7 hours 39 minutes

0

5000

10000

15000

20000

25000

30000

35000

40000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

20

40

60

80

100

120

140

160

180

200

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

500

1000

1500

2000

2500

3000

3500

4000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

200

400

600

800

1000

1200

1400

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 19,396

-500

0

500

1,000

1,500

2,000

2,500

3,000


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 19,126

0

50

100

150

200

250

300

350

400

450

500


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

PMO India 10,564,032 1

Times of India 6,743,736 1

Windows 5,847,904 5

Intel 4,497,982 4

TIMES NOW 4,211,129 2

TOP 5 INFLUENCERS

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This report was generated entirely by the

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It took minutes to create.

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