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#ACPA16 | #prgm601 | @LizGross144
Finding and Analyzing Online
Conversations
GENIU
S LA
B!
An Introduction to Social Media MonitoringLiz Gross | #ACPA16
AgendaWhat is social media monitoring?Why should I do it?How does it work?What tools can help me?
#ACPA16 | #prgm601 | @LizGross144
AgendaWhat is social media monitoring?Why should I do it?How does it work?What tools can help me?
#ACPA16 | #prgm601 | @LizGross144
SOCI
AL M
EDIA
M
ONIT
ORIN
G
Searching the public social web for mentions and conversations of interest to you.
#ACPA16 | #prgm601 | @LizGross144
What’s public?• Tweets*• Facebook posts*• Blog posts and comments• Instagram*• Reddit• News sites• Review sites
#ACPA16 | #prgm601 | @LizGross144
#ACPA16 | #prgm601 | @LizGross144
#ACPA16 | #prgm601 | @LizGross144
#ACPA16 | #prgm601 | @LizGross144
#ACPA16 | #prgm601 | @LizGross144
AgendaWhat is social media monitoring?Why should I do it?How does it work?What tools can help me?
#ACPA16 | #prgm601 | @LizGross144
#ACPA16 | #prgm601 | @LizGross144
Why Use Social Media Monitoring?
• Reputation Management• Customer Service• Audience Research• Competitor Comparison
#ACPA16 | #prgm601 | @LizGross144
35%
15%
27%
43%
Share of Voice
My CampusCompetitor 1Competitor 2Competitor 3
AgendaWhat is social media monitoring?Why should I do it?How does it work?What tools can help me?
#ACPA16 | #prgm601 | @LizGross144
All SourcesQueries
Results
#ACPA16 | #prgm601 | @LizGross144
AgendaWhat is social media monitoring?Why should I do it?How does it work?What tools can help me?
#ACPA16 | #prgm601 | @LizGross144
Cheap
Many Source
s
Advanced Search
What do you need?#ACPA16 | #prgm601 | @LizGross144
#ACPA16 | #prgm601 | @LizGross144
• Twitter Search• Tweetdeck•Hootsuite Free• Instagram Search• Social Mention
Free
Cheap
#ACPA16 | #prgm601 | @LizGross144
•Hootsuite Pro• Sprout Social
Less than $100/month
#ACPA16 | #prgm601 | @LizGross144
• Brandwatch• Sysomos Heartbeat• Synthesio• Crimson Hexagon
$800/month and up
Pricey
