Using Social Media for Business Intelligence and Prospecting

Business Intelligence

• The top sources for real-time intelligence on the web

• Free or nearly free social media and web monitoring tools you can use

• How to use the information and intelligence you gather.

Tweets tell the future

• Computer scientists studied 3 million tweets• 25 movies (including Avatar) • Tweet frequency could be used to

accurately predict the box office takings• Content of the messages predict ongoing

success. • "Our predictions were incredibly close,"

Bernardo Huberman, head of the social computing lab at HP

Blog.suggestionbox.com

Real-Time Feedback

Score Keeping?

Stakeholder Spotting

Listening• http://Search.twitter.com • http://Google.com/alerts• http://Blogsearch.google.com• http://www.linkedin.com/signal/• http://twazzup.com• http://facebook.com/search

Twitter Search (Local)

Google Alerts

Blogsearch.Google.com

Linkedin.com/Signal

How to win

• Realize that marketing and branding is a conversation

• Monitor and respond in real-time• Turn fans into advocates by engaging them• Stay in the game