Social Media Monitoring

Embed Size (px)

Text of Social Media Monitoring

PowerPoint Presentation

Social Media Monitoring Media Managing Social MediaThere is an increasing trend towards using Social Media monitoring tools that allow marketers to search, track, and analyze conversation on the web about their brand or about topics of interest. This can be useful in PR management and campaign tracking, allowing the user to measure return on investment, competitor-auditing, and general public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools. Media PrivacyAdditional privacy concerns regard the impact of Social Media monitoring by employers whose policies include prohibitions against workers' postings on social networking sites. company also offers Sysomos Heartbeat which provides Social Media monitoring and engagement capabilities to communication professionals, brand managers and customer support groups. In 2013, Heartbeat was extended to add publishing components to deliver a holistic end-to-end Social Media marketing platform. mining - Commercial* Lexalytics - provider of a text analytics engine used in Social Media Monitoring, Voice of Customer, Survey Analysis, and other applications. CRMSocial CRM is often used as a synonym for Social media monitoring|Social Media Monitoring, where organisations watch services like Facebook, Twitter and LinkedIn for relevant mentions of their product and brand and react accordingly. However, this is too narrow an interpretation, as Social CRM also includes customer communities managed by the organisation themselves. degrees of separation - Twitter Users on Twitter can follow other users creating a network. According to a study of 5.2 billion such relationships by social media monitoring firm Sysomos, the average distance on Twitter is 4.67. On average, about 50% of people on Twitter are only four steps away from each other, while nearly everyone is five steps or less away.Apr 30, 2010, [ Six Degrees of Separation, Twitter Style], from Sysomos. management - Social media and crisis managementThe viral affect of social networks such as Twitter means that stakeholders can break news faster than traditional media - making managing a crisis harder.See This can be mitigated by having the right training and policy in place as well as the right social media monitoring tools to detect signs of a crisis breaking - HistoryIn 2010, Attensity Group acquired Biz360, Inc., a provider of social media monitoring and market intelligence solutions feedback management services'Customer feedback management' (CFM) online services are web applications that allow businesses to manage user suggestions and complaints in a structured fashion. A 2011 study conducted by Aberdeen Group showed that companies using customer feedback management services and social media monitoring have a 15% better customer retention rate. media measurement'Social media measurement' or 'social media monitoring' is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, Internet forum|forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic. media measurementSocial media monitoring allow users to find insights into a brands' overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises media measurement - Quantifying social mediaIt is very difficult, if not impossible, to measure all social media conversation. Due to privacy settings and other issues, not all social media conversation can be found and reported by monitoring tools. However, whilst social media monitoring cannot give absolute figures, it can be extremely useful for identifying trends and for benchmarking, in addition to the uses mentioned above. These findings can, in turn, influence and shape future business decisions. media measurement - Technologies usedVarious monitoring platforms use different technologies for social media monitoring and measurement such as crawlers, *Semantic analysis,*Natural Language Processing. Basic implementation involves curation of data from social media on large scale and to make sense out of it. media monitoring - Technologies usedVarious monitoring platforms use different technologies for social media monitoring and measurement such as crawlers, *Semantic analysis (linguistics)|Semantic analysis,*Natural Language Processing. Basic implementation involves curation of data from social media on large scale and to make sense out of it. infiltration - Strategic focus In addition to classic research methods, brand infiltration requires a strong understanding of consumer behavior in online media, and uses tools of digital ethnography and social media monitoring to develop early insights into the potential value proposition.[ Brand Week: TOP OF MIND: Eavesdrop July 6, 2010, it was announced that Marketwire, a press release distribution company, had acquired Sysomos.Official Announcement. [ Marketwire acquires Sysosmos for social media monitoring and analytics]. July 6, 2010. Technologies - HistoryAt the beginning of 2010, Lithium announced over 100 percent growth in annual recurring revenue, coupled with securing $18MM in Series C financing. On May 11, 2010, Lithium acquired social media monitoring (SMM) provider, Scout Labs, whose service allows brands to engage with their customers beyond the community and monitor, map, and measure customer conversations on the social web. - Commerce and industry Brandwatch is a Social media measurement|social media monitoring company based in offices near Brighton station Web - Products and servicesVocus provides public relations services to businesses, using a cloud computing|cloud-based, or software as a service (SaaS) model. The company helps businesses maximize their PR efforts through social media monitoring and engagement and media publicity services.'Brandwatch' is a social media monitoring company headquartered in Brighton|Brighton, England - ServiceThe IceRocket site is a free resource for people looking to monitor their brand, it is ad supported. IceRocket has an API that it licenses to social media monitoring firms as well as PR agencies. More Information, Visit: Art of Service