Everybody wants to contact real influencers using social media, yet, most people don't succeed just because they don't do a few simple things. This presentation is about those simple things For more: http://roy.roypovarchik.com
Text of How To Contact Influencers
Whos an inuencer How to nd inuencers How to recognize inuencers
Whos an influencer?
People your target audience: Read Share Respect Listens to
How do we know where to look for them?
Buyers persona: Types of websites Preferred social networks Professional literature
How to recognize influencers
Google: top lists # Twitter followers Blog comments / Shares Mentions References
Create a spreadsheet: Influencers name Twitter Bio Website URL Blog URL Email Address Twitter Handle LinkedIn URL
8 ways to contact influencers
Engage on Twitter: See what theyre talking about and start a direct conversation
Top lists blogpost Write a top-influencer post, mention them and then make sure they know about it via Twitter or Email
Referrals Write an article using their post as a resource and then notify them
Comment on their blog Everybody loves comments. Everybody notice comments
Interviews Do an interview with the influencer on your blog. Make it easy to answer with interesting questions you know fit the influencers agenda.
An extended version / dierent angle on their posts Write a post that extends on a topic they wrote about and share it with them via Twitter and Email
Featured articles Write an article about the influencers. Find the angle that is both useful and valuable
Trending topics See what the influencer is talking about and write content that you know will interest him
Share their article and mention Great post by @influencer - .
Send email Simple as that. Send an email thanking him for his influence on your work. Thats it.
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