Christophe Ginisty | @cginisty | 13 may 2016

Are they really shaping a new world?

And what is the transformation

process?

Let me tell you about a world you have

never lived in…

The very first

spectacular change is

the communications

landscape itself

Individuals were better equipped (and ready)

to take advantage of these transformations

than organisations

Most of what you call “influencers” never wanted to

become an influencers but just took this historical

opportunity to express themselves loud

Who do they influence?

What kind of impact do they have?

The reality is that influencers

are NOT directly influencing

the society

Influencers are shaping a new world by influencing

the ones who were ruling the old world of comms.

New influencers are forcing the old ones

to behave like never before.

Influencers have an impact on other

influencers and this is how they

contribute to change the world.