HOW TO SPOT

REAL INFLUENCERS?

According to Coolbrands(https://coolbrandsblog.wordpress.com/)

According to Coolbrands(https://coolbrandsblog.wordpress.com/)

The definition of an influencer is a person who is well-connected and who is regarded as influential and in-the-

know; someone who is looked to for advice, direction, knowledge and opinions.

According to Coolbrands(https://coolbrandsblog.wordpress.com/)

The definition of an influencer is a person who is well-connected and who is regarded as influential and in-the-

know; someone who is looked to for advice, direction, knowledge and opinions.

I would add to that definition that a good influencer must have a ridiculously giant network of followers.

Today,

Today,the use of influencers is becoming more popular among

growing brands.

Today,the use of influencers is becoming more popular among

growing brands.

The concept is simple:

Today,the use of influencers is becoming more popular among

growing brands.

The concept is simple:They promote your goods/products in a cool way

within their networks,in exchange they ask for something.

Today,the use of influencers is becoming more popular among

growing brands.

The concept is simple:They promote your goods/products in a cool way

within their networks,in exchange they ask for something.

(usually money)

They are everywhere

They are everywherebut usually focus in one social media platform,

their preferred network profile will have a massive fanbase.

They are everywherebut usually focus in one social media platform,

their preferred network profile will have a massive fanbase.

Unfortunately,fake followers and likes can now be purchased from shady websites.

They are everywherebut usually focus in one social media platform,

their preferred network profile will have a massive fanbase.

Unfortunately,fake followers and likes can now be purchased from shady websites.

Luckily for you I’m your friendand will show you how to filter out phonies

trying to score some free goodies from your business.

They are everywherebut usually focus in one social media platform,

their preferred network profile will have a massive fanbase.

Unfortunately,fake followers and likes can now be purchased from shady websites.

Luckily for you I’m your friendand will show you how to filter out phonies

trying to score some free goodies from your business.

You are welcome!

The only way to see if their fans/followers are real is very simple, yet nobody checks it. Most of the businesses just look at the overall look of their profiles,

The only way to see if their fans/followers are real is very simple, yet nobody checks it. Most of the businesses just look at the overall look of their profiles,

What you want to do is to see a relation between their likes/comments/followers.

The only way to see if their fans/followers are real is very simple, yet nobody checks it. Most of the businesses just look at the overall look of their profiles,

What you want to do is to see a relation between their likes/comments/followers.

It is very simple: if I have 1 million real followers, I will most likely not get a million likes, but the number will be relatively high because of the number of

people looking at it.

The only way to see if their fans/followers are real is very simple, yet nobody checks it. Most of the businesses just look at the overall look of their profiles,

What you want to do is to see a relation between their likes/comments/followers.

It is very simple: if I have 1 million real followers, I will most likely not get a million likes, but the number will be relatively high because of the number of

people looking at it.

The same goes for the comments, a recent study shows that in average an Instagram post will have 1 comment for every 33 comments.

In most cases, a real influencer will not contact you. They are there, posting around, like floating online.

In most cases, a real influencer will not contact you. They are there, posting around, like floating online.

Their posts look natural and follow a non-so-complex pattern, you will have to approach them.

In most cases, a real influencer will not contact you. They are there, posting around, like floating online.

Their posts look natural and follow a non-so-complex pattern, you will have to approach them.

Once the connection has been established,the negotiation begins!

The history factor is very important:no one becomes popular overnight.

The history factor is very important:no one becomes popular overnight.

OK!Some people do, but a real influencer should’ve worked

hard to obtain his/her audience.

The history factor is very important:no one becomes popular overnight.

OK!Some people do, but a real influencer should’ve worked

hard to obtain his/her audience.

Look for a relatively even growth on their likes/views and comments.

Do your homework and research their timeline or profile,look an even growing fan-base and likes and comments.

It takes time and it sure is annoying to background search someone

Do your homework and research their timeline or profile,look an even growing fan-base and likes and comments.

It takes time and it sure is annoying to background search someone

but it is definitely worth itwhen that person is representing your business online.