Social Media & Video

• How do you use social media?

• What is your experience with online video?

• Have you felt moved from viewing an

online video?

As a consumer…

Video Stats

• Video results have appeared in almost 70% of the top 100 search listings on Google in 2013 (Marketing Week)

• Over 1 billion unique users visit YouTube every month (YouTube, 2013)

Video Info

• Content is still king

• Quality always beats quantity • Don’t lose sight of consumer

behavior

Barriers to Viewing

• Is the headline or title compelling and interesting?

• Does the thumbnail grab your attention?

• How long is the video?• How long is the load time?• How did you come across the video

in the first place?

Social Video Stats

• Everyone is on social media, duh. • Twitter: Every minute= 700 videos

shared

• People engage 37% more with video

The Social Formula

• General content formula: inform+ entertain+ interact+ convert

• Most leave out: Disrupt (Impress/ amaze/ inspire / intrigue/ etc)• Disruptive content can be clever copy,

gorgeous photos, real-time interaction, compelling video

• Clients often struggle with disruptive content

Takeaways