Media: Music video

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A2 Music Video

A2 Music Video

Song ChoiceThe song I have chosen is Dressed in Black from Sias 2014 album 1000 Forms of Fear. The genre is classified as pop since the song has upbeat and low beat instrumental track. Sia is known for disguising herself in performance to focus on her vocals. Maddie Ziegler from Dance Moms who uses expressive dance to represent Sia as a child.https://www.youtube.com/watch?v=IVLNTMFScb8

The artist who wrote the song is known for her songs about substance abuse and is open about her drug addictions.

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LyricsI had given upI didnt know who to trustSo I designed a shellKept me from heaven and hellAnd I had hit a lowWas all I let myself knowYeah I had locked my heartI was imprisoned by dark

You found me dressed in blackHiding way up at the backLife had broken my heart into piecesYou took my hand in yoursYou started breaking down my wallsAnd you covered my heart in kissesI thought life passed me byMissed my tears, ignored my criesLife had broken my heart, my spiritAnd then you crossed my pathYou quelled my fears, you made me laughThen you covered my heart in kisses

I was down for the countI was down I was outAnd I had lost it all'Cause I was scared, I was tornAnd I took to the nightId given in to the fightAnd I slipped further downI felt like I had drowned

You found me dressed in blackHiding way up at the backLife had broken my heart into piecesYou took my hand in yoursYou started breaking down my wallsAnd you covered my heart in kissesI thought life passed me byMissed my tears, ignored my criesLife had broken my heart, my spiritAnd then you crossed my pathYou quelled my fears, you made me laughThen you covered my heart in kisses

I was hopeless and brokenYou opened the door for meYeah I was hiding and you let the light inAnd now I seeThat you do for the woundedWhat they couldn't seem toYou set them freeLike a butterfly kissing a child with an eye for the minor key

You found me dressed in blackHiding way up at the backLife had broken my heart into piecesYou took my hand in yoursYou started breaking down my wallsAnd you covered my heart in kissesI thought life passed me byMissed my tears, ignored my criesLife had broken my heart, my spiritAnd then you crossed my pathYou quelled my fears, you made me laughThen you covered my heart in kisses

Covered my heart in kisses

Conventions of Pop Music VideosMainstreamArtists look fashionable and stylishLove and heartbreak influencesRelatable for a teenage audienceBold and vibrant colours (positive vibe)

Video Influences

Video influences have used a variety of shots to demonstrate the performers actions Dark lighting using green/blue filters to create a gritty effect.Uses anonymity at the beginning.Then slightly reveals identity towards the end. https://www.youtube.com/watch?v=IVLNTMFScb8

This video portrays the issues in a realistic way making the narrative more believable. The narrative of my music video is about a girl who is off the rails being reckless and pushing every boundary to destruction.

InfluencesEd Sheeran A Team https://www.youtube.com/watch?v=UAWcs5H-qgQ

Iconic for her battle with alcohol/drug addiction and the many times she has been through rehabilitation for other mental health issues related to addiction.

Effy from skins is the type of character I want my performer portray.

Video ConceptDarkness and keeping the video to black and white filters and low key lighting. This will give the mysterious effect to the music video. From the Dressed in Black fan video I will shoot my music videos on the streets and use street lighting to create a mysterious effect.Sias music videos uses anonymity of the performer using disguises to break eye contact to create enigma. In my music video I hope to incorporate this to go with tradition. Going against the pop music conventions. Using a variety of camera shots and angles to create a flowing music video and to emphasise the performers actions.

The concept of my music video is alcoholism and the damage which comes with destructive behaviours, since the music video is covering such a sensitive topic the concept will help spread awareness to these 'invisible' problems.

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Target AudienceThe main target audience of this music video is to focus on young adults from 17 25 since the concept of the video could be sensitive to younger people.