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FUTURIST HOTEL CONCEPT
J’ISRAEL’S
TRY A NEW EXPERIENCE AMONG OUR FUTURIST
HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS
WITH A HIGH TECH EQUIPMENT AND A SEMINAR
PANORAMIC SPACE WITH THREE MEETING ROOMS
AND TWO SUBCOMMITTEES ROOMS AND YARKONEA
AQUATIC UNIVERSE LOCATED WITH A CIRCULAR
SOLARIUM TERRACE LOCATED IN TEL-AVIV.
PLAN
I – Analysis environnemental structure
A – ISRAEL touristic trends
B- A focus on TEL-AVIV
II – S.W.O.T. Analysis
A – Advantages
B – Drawbacks
C – Opportunities
D- Threats
III – The commercial programm
IV – Distribution channels
V – The ad
VI – Staff board scheme
VII – Staff planning
VIII– Futurist hotel concept J’ISRAEL’S
I- Analysis environnemental structure
A – ISRAEL touristic trends
The professional magazine Tourmag published surprising results on the first results 2015 Franco-Israeli tourism "Israel is attracting more and more French tourists excellent vintage for the" Promised Land ", which expects a 20% increase in its. French tourists. the great cultural richness of Israel, combined with optimal safety standards, still wields great power of attraction with respect to the French tourists. "With 300,000 French tourists in Israel, we already had a very good year in 2014," says Efrat Groman, director general of the Israeli National Tourism Office. "For 2015 underway, we have already experienced very good growth in July (40%) and August (20%) in the French market.
For now, we are growing 15% for the past months and we should end the year with an increase of 20% of French tourists in Israel, "she added. The distribution is effected as follows: 60% of affinity tourism, 20% of pilgrimage tourism (Jerusalem, Church of the Nativity, Lake Tiberias, Capernaum, Bethlehem, etc ...) and 20% more general tourism. " IsraelValley MORE The hotel and tourism sector in Israel has not regained its level before the conflict in Gaza last summer: indicators remain red. 1.3 million foreign visitors arrived in Israel during the first five months of 2015; this is a decrease of 18% compared to the same period of the previous year.
LOWER DIRECT FLIGHTS TO EILAT According to the indicators just published the Israel Institute of Statistics, the tourism sector in Israel has not given the military conflict in the Gaza Strip in the summer of 2014. The fall of Palestinian rockets into Israel had fled the foreign tourist to other more welcoming destinations. Nearly a year later, the indicators are still in the red. From January to May 2015, Ben Gurion Airport was allowed to enter Israel 1 million foreign tourists, or 12% less than last year. As for the direct flights that serve the resort of Eilat, they transported 11.3000 tourists since the beginning of 2015, against 34,200 tourists during the same period last year: it is a sharp decline from 30% of arrival tourists in Eilat. The decline of foreign tourism is first found in the fill rate of Israeli hotels. From January to March 2015, the occupancy rate of 367 tourist hotels in the country was only 52%, against 58% in 2014. The number of overnight stays of foreign tourists decreased by 27%; the increase in overnight stays of Israelis (+ 9%) was not sufficient to compensate for the absence of foreign tourists.
LESS NIGHTS The military conflict with Gaza has also scared away visitors a day, mainly those that dock in an Israeli port, as part of a cruise, or who enter Israel by land (through the border posts of Taba, Arava and Allenby). From January to May 2015, 95,000 day tourists arrived in Israel, against 149,000 the previous year, a decline of 36%.
TURNOVER BERNE The crisis of foreign tourism also affects the turnover of the Israeli hotel industry . From January to March 2015, turnover totaled 1.8 billion shekels ; 41% were carried out with foreign tourists and 59% with Israelis ( nights and other tourist services). In dollars, the revenue generated by overnight stays of foreigners decreased by 25% compared to 2014 ; the largest decrease was recorded in Eilat. And what are the favorite cities for foreign tourists to spend the night ? During the first three months of 2015, 35% of foreign sales were made in Tel Aviv, followed by 28% for hotels in Jerusalem. Since early 2015, Eilat represents only 6 % of hotel revenue . Source: http://www.tourmag.com/Israel-
seduit-de-plus-en-plus-les-touristes-
francais_a76193.html
B- A focus on TEL-AVIV
Israel also suffers from a reputation of being a relatively expensive destination compared to other Mediterranean countries such as Turkey, Morocco or Tunisia. In contrast, Israel impresses with its excellent infrastructure and its services, as well as its fine cuisine and its beautiful sites, a cocktail that guarantees to have the money. Some obstacles remain, however, as the lack of air traffic or the number of available beds. Building restrictions in Tel Aviv slowed hotel growth, explain the directors of the Sheraton and the David Intercontinental.
"We must also take into account the explosion of real estate," says Jean-Louis Ripoche. "It is not good for hotel investment or room prices." Perhaps this is why there has been no construction of new large hotels the past fifteen years. Click to enlarge But the problem that most tourism development threatens Israel is the recent political events in the Middle East and North Africa, with an uncertain outcome, which could limit the tourism development in the short and medium term. Nevertheless, the Ministry of Tourism continues to encourage investors. Israel today has over 400 hotels with over 42,000 rooms. Eight new hotels are being built in Jerusalem, Herzliya, Ashdod, Netanya, Rehovot, Nazareth and Mitzpe Ramon. By the end, Tel-Aviv is expected to accommodate more and more LGBT guests,
II – S.W.O.T analysis
A - Advantages
- Business space on the roof with panoramic view and three meeting rooms et two subcommittee rooms - Yarkonea aquatic universe opens every day from 08.00 AM to 22.00 PM - Space accommodation with high tech and dometic equipment - Private secured garage with car porter and 50 individuals boxes for cars and a big box for motorcycles and bicycles - Room service with high quality products from 06 H 30 to 00 H 00
B - Drawbacks
- No restaurant - No late cleaning rooms - Big investment
C- Opportunities - Competitive advantage for innovative product - Geographic adaptations of the project
D – Threats - Administrative state disk - Maslowien blocking return in triumph
,
III – Commercial programm
The business guests We segment the businesses individuals (CEO, sales) thanks to travels agencies and TO, corporate (airlines companies) and the congresses and meetings. We focus on these segmentation for the seminars, incentives, congressists and others businesses groups. The Leasures guests Autocarists and tourism groups for touristic interests thanks to promotions, LS, yield prices and upselling.
IV – Distribution networks
OTA, travel agencies, TO, website, advertisements on local, area and national newspapers and channels
(BOAT MAGAZINE, i24news, balconytv)
V – The pub
OPENING FHC J’ISRAEL’S****
TRY A NEW EXPERIENCE AMONG OUR FUTURIST
HOTEL CONCEPT WITH 50 SPACE
ACCOMODATIONS WITH A HIGH TECH EQUIPMENT
AND A SEMINAR PANORAMIC SPACE WITH THREE
MEETING ROOMS AND TWO SUBCOMMITTEES
ROOMS AND YARKONEA AQUATIC UNIVERSE
LOCATED WITH A CIRCULAR SOLARIUM TERRACE
LOCATED IN TEL-AVIV.
FHC J’ISRAEL’S****
Tél. 00 972 92 75 12 00
Fax 00 972 92 75 12 01
Email : [email protected]
Website : www.jisraels.il
ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELA
X SP
AX
E (T
AB
LE + SO
FA + M
INIB
AR
HO
T A
ND
CO
LD)
DIGITAL WORK BOARDVISUAL WALL
SHO
WE
R W
ITH
BA
TH
DR
AW
ER
S 18
0 C
M X
90
CM
CA
PSU
LE H
YD
RO
MA
SSAN
TE
GTB BOX
LIFTA
BLE
BE
D W
ITH
VE
RR
IN 1
00
CM
X 9
0 C
M
LIFTA
BLE
BE
D W
ITH
VE
RR
IN 1
00
CM
X 9
0 C
M
RELAXATIO
N LOUNGE C
ONNECTED
DRIN
KS
RELAXATIO
N LOUNGE C
ONNECTED
WIT
H DRIN
KS
HC1 HC2 HC3 HC4
RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE
FUTURIST AQUATIC UNIVERSE
PANORAMIC SOLARIUM TERRACCE
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CE
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CC
E
AU RESERVED AUMANAGER
WEL
CO
ME
SPA
CE
STA
FF C
LOA
KR
OO
MS
TECHNICALS LOCALS
WAITING SPACE
RELAXATIO
N LOUNGE C
ONNECTED
DRIN
KS
RELAXATIO
N LOUNGE C
ONNECTED
WIT
H DRIN
KS
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CE
PANORAMIC SOLARIUM TERRACCE
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CC
E
WEL
CO
ME
SPA
CE
STA
FF C
LOA
KR
OO
MS
DIRECTEUR DAF
Responsable Commerciale
Commerciale Interne
Stagiaire
Chef Réception
RéceptionnisteRéceptionniste
TournantNight
RéceptionnisteVoiturier-
Bagagiste 1Voiturier-
Bagagiste 2Responsable Maintenance
Gouvernante
Femme de Chambre 1
Extras Femme de Chambre 1
Femme de Chambre 2
Extras Femmede Chambre 2
Barman 1 Barman 2
Responsable Petit-Déjeuner
Commis Petit-Déjeuner
Spa Manager Assistante Spa Thérapeute 1 Thérapeute 2
VI – Staff board scheme
VII– Staff planning
D D D D D O O
D D D D D O O
D D D D D O O
SM SM SM SM SM O O
O O SP SAM SAM SAM SAM
TH TH TH TH TH O O
O O TH TH TH TH TH
D D D D D O O
RM RM RM O O RM RM
O O RE RM RM RE RE
RE RE O RE RE N N
N N N N N O O
M M M M M O O
D D D D D O O
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
BKF BKF BKF BKF BKF O O
O O BKF BKF BKF BKF BKF
B B B B B O O
O O B B B B B
PC PC PC PC PC O O
O O PC PC PC PC PC
O = OFF D = 08 H 00/17 H 00 N = 23 H 00/08 H 00
S= 07 H 00/12 H 00 and 17 H 00/23 H 00 M= 08 H 00/13 H 00 BKF = 06 H 30/12 H 30
CH= 08 H 00/ 13 H 00 and 17 H 00/21 H 00 B= 16 H 30/01 H 00
M= 07 H 00/16 H 00 RE=15 H 00/00 H 00 VB=08 H 00/18 H 00
MAINTENANCE
HOUSEKEEPING
CHAMBERMAID 1
CHAMBERMAID 2
CHAMBERMAID HELP 1
CHAMBERMAID HELP 2
E=17 H 00/21 H 00
BREAKFAST MANAGER
BARMAN1
BARMAN2
BREAKFAST HELP
PORTER CAR 1
PORTER CAR 2
THERAPIST1
THERAPIST2
FRONT OFFICE MANAGER
NIGHT RECEPTIONIST
NIGHT-AUDITOR
RECEPTIONIST1
RECEPTIONIST2
PLANNING FHC J'ISRAEL'S****
STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY
SPA MANAGER
SPA ASSISTANT MANAGER
FAM
SALES MANAGER
INTERNAL SALES
FRIDAY SATURDAY SUNDAY17/05/2016 MONDAY TUESDAY WEDN THURSDAY
ROOF TOP
1000 m2
SOLAR PANELS + WIND MACHINES + WATER PICK-UPS
750 m2
ACCOMODATION
(40 m2)
WWFE =
WATEREA WINDEA
FIREA EARTHEA
WW
FE
AQ
UA
TIC
UN
IVE
RS
E
WE
WW
FE
AQ
UA
TIC
UN
IVE
RS
E
SC3 SC4
CIRCULAR SOLARIUM TERRACE
SC6 SC7
CIRCULAR SOLARIUM TERRACE
SC5CST CST
CST =
CIRCULAR
SOLARIUM
A8
FUTURIST HOTEL CONCEPT DRAWING
AUDITORIUM + DANCING FLOOR + ARTIST SPACE
A9A10 A3A4A5A6A7
WE
A15
A16
X A17 A23
WE =
PANORAMIC MEETING ROOMS
HELISURFACE
WELCOMING ESPACE
500 m2
A24 A25 A26A18 A19 A20 A21 A22
X
A11
A12
A14
A1A2