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FUTURIST HOTEL CONCEPT
B’AUSTRIA’P
A FOUR STAR HOTEL WITHOUT RESTAURANT WITH
50 SPACE ACCOMODATIONS, A BUSINESS PANORAMIC
SEMINAR AREA WITH THREE MEETING ROOMS AND
TWO SUBCOMMITTEE ROOMS AND AN DANUBEA
AQUATIC UNIVERSE WITH A CIRCULAR SOLARIUM
TERRACE LOCATED IN VIENNA (AT)
PLAN
I – Analysis environnemental structure
A – Touristic trends on AUSTRIA
II – S.W.O.T. Analysis
A – Strenghts
B – Weaknesses
C – Opportunities
D- Trends
III – The commercial programm
IV – Distribution channels
V – The ad
VI – Staff board scheme
VII – Staff planning
VIII – Room painting
IX – Drawing
I- Analysis environnemental structure
A – Touristic trends on AUSTRIA
2015 : Between May and September 2015, 19.3 million tourists visited Austria, an increase of 7.2 % compared to the summer of 2014. The number of overnight stays was also up by 3.9% and reached a new record 62.5 million overnight stays . (Source: österreich Werbung ) 2014 : - 13th world tourist destination in terms of arrivals - Arrivals : 25.3 million - Revenue : $ 20.6 billion ( 14th place ) - Spending : $ 10.8 billion ( UNWTO barometer April 2015
) Tourism Trends and Policies in OECD 2014: country sheets
Tourism from France Over the past decade, the French market remains strong and is gaining market share. Between 2005 and 2015, traveling to Austria rose by 14.2% to 517,600 arrivals in 2015 (+ 1.4% p.a. on average). During the same period, overnight stays increased 5.2% to 1,751,600 overnight stays in 2015 (+ 0.5% p.a. on average). However, the growth of French visitors has an average dynamic compared to the overall growth in international markets, up 3.4% in arrivals and 1.3% p.a. nights p.a. over the same period. Distribution of overnights by region, 2015 Easy access from France, the Alpine regions such as Vorarlberg, Tyrol and the Province of Salzburg and Vienna are the most well-known and most visited by French customers, and share 91% of overnight stays! Tyrol alone accounts for over half of the market, followed by Vienna and overnight stays increased by 47% between 2005 and 2015. The cities and the most visited regions of Austria by French customers Vienna comes far ahead in both summer and winter. Other regional capitals, Salzburg and Innsbruck historically in the Top 10, while Graz and Linz respectively the 23rd and 24th places in the summer. The top ten destinations recorded 35% of all overnight stays in summer and 40% in winter.
II – S.W.O.T analysis
A - Strenghts
- Business space on the roof with panoramic view and three meeting rooms et two subcommittee rooms - America aquatic universe opens every day from 08.00 AM to 22.00 PM - Space accommodation with high tech and dometic equipment - Private secured garage with car porter and 50 individuals boxes for cars and a big box for motorcycles and bicycles - Room service with high quality products from 06 H 30 to 00 H 00
B - Weaknesses
- No restaurant - High local taxes - Big investment
C – Opportunities
- Competitive advantage for innovative product - Geographic adaptations of the project
D – Threats
- Administrative state disk - Maslowien blocking return in triumph
,
III – Commercial programm
The business guests We segment the businesses individuals (CEO, sales) thanks to travels agencies and TO, corporate (airlines companies). The businesses guests We focus on these segmentation for the seminars, incentives, congressists and others businesses groups, The individual leasures Thanks to promotions, LS, yield prices and upselling.
IV – Distribution networks
Leasures groups Tourism groups for visiting VIENNA and surrundings.
DIRECTEUR DAF
Responsable Commerciale
Commerciale Interne
Stagiaire
Chef Réception
RéceptionnisteRéceptionniste
TournantNight
RéceptionnisteVoiturier-
Bagagiste 1Voiturier-
Bagagiste 2Responsable Maintenance
Gouvernante
Femme de Chambre 1
Extras Femme de Chambre 1
Femme de Chambre 2
Extras Femmede Chambre 2
Barman 1 Barman 2
Responsable Petit-Déjeuner
Commis Petit-Déjeuner
Spa Manager Assistante Spa Thérapeute 1 Thérapeute 2
VI – Staff board scheme
VII– Staff planning
P P P P P O O
P P P P P O O
J J J J J O O
SP SP SP SP SP O O
O O SP SP SP SP SP
TH TH TH TH TH O O
O O TH TH TH TH TH
J J J RS J O O
RM RM RM O O RM RM
O O RS RM RM RS RS
RS RS O O RS N N
N N N N N O O
RM RM RM RM RM O O
J J J J J O O
M/S M/S M/S M/S M/S O O
O O M/S M/S M/S M/S M/S
M/S M/S M/S M/S M/S O O
O O M/S M/S M/S M/S M/S
PDJ PDJ PDJ PDJ PDJ O O
O O PDJ PDJ PDJ PDJ PDJ
B B B B B O O
O O B B B B B
VB VB VB VB VB O O
O O VB VB VB VB VB
O = OFF P = 09 H 00 à 18 H 00 J = 08 H 00 à 17 H 00 N = 23 H 00 à 08 H 00
C = 07 H 00 à 12 H 00 et 17 H 00 à 23 H 00 M= 08 H 00 à 13 H 00 PDJ = 06 H 30 à 12 H 30
EFC= 08 H 00 à 13 H 00 et 17 H 00 à 21 H 00 B= 16 H 30 à 01 H 00
RM= 07 H 00 à 16 H 00 RS=15 H 00 à 00 H 00 VB=08 H 00 à 18 H 00
29/06/2016 LUNDI MARDI MERCREDI JEUDI
PLANNING FHC B'AUSTRIA'P****
STAFF : 24 SOUS RESERVE DE MODIFICATION
RESPONSABLE SPA
ASSISTANTE SPA
DAF
RESPONSABLE COMMERCIALE
COMMERCIALE INTERNE
VENDREDI SAMEDI DIMANCHE
THERAPEUTE1
THERAPEUTE2
CHEF DE RECEPTION
TOURNANT RECEPTION
NIGHT-AUDITOR
RECEPTIONNISTE1
RECEPTIONNISTE2
S=17 H 00 à 21 H 00
RESPONSABLE PDJ
BARMAN1
BARMAN2
COMMIS PDJ
VOITURIER-BAGAGISTE1
VOITURIER-BAGAGISTE2
MAINTENANCE
GOUVERNANTE
FEMME DE CHAMBRE 1
FEMME DE CHAMBRE 2
EXTRAS FEMME DE CHAMBRE1
EXTRAS FEMME DE CHAMBRE2
VIII – Room painting
ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELA
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DIGITAL WORK BOARDVISUAL WALL
SHO
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ITH
BA
TH
DR
AW
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S 18
0 C
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90
CM
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LIFTA
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D W
ITH
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IN 1
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0 C
M
RELAXATIO
N LOUNGE C
ONNECTED
DRIN
KS
RELAXATIO
N LOUNGE C
ONNECTED
WIT
H DRIN
KS
HC1 HC2 HC3 HC4
RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE
FUTURIST AQUATIC UNIVERSE
PANORAMIC SOLARIUM TERRACCE
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CE
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CC
E
AU RESERVED AUMANAGER
WEL
CO
ME
SPA
CE
STA
FF C
LOA
KR
OO
MS
TECHNICALS LOCALS
WAITING SPACE
RELAXATIO
N LOUNGE C
ONNECTED
DRIN
KS
RELAXATIO
N LOUNGE C
ONNECTED
WIT
H DRIN
KS
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CE
PANORAMIC SOLARIUM TERRACCE
PA
NO
RA
MIC
SOLA
RIU
M TER
RA
CC
E
WEL
CO
ME
SPA
CE
STA
FF C
LOA
KR
OO
MS