W’USA’W FUTURIST HOTEL

CONCEPT

A FOUR STAR HOTEL WITHOUT RESTAURANT WITH

50 SPACE ACCOMODATIONS, A BUSINESS SEMINAR

AREA WITH THREE MEETING ROOMS AND TWO

SUBCOMMITTEE ROOMS AND AN PACIFICAE

AQUATIC UNIVERSE LOCATED IN SACREMENTO (CA)

PLAN

I – Analysis environnemental structure

A – CALIFORNIA with a focus on SACRAMENTO

II – S.W.O.T. Analysis

A – Advantages

B – Drawbacks

III – The commercial programm

IV – Distribution channels

V – The ad

VI – Staff board scheme

VII – Staff planning

VIII – Room painting

IX – I’USA’ futurist hotel concept

I- Analysis environnemental structure

A – CALIFORNIA with a focus on SACRAMENTO

Economic Impact of Travel in California Projected 2014 Highlights (source: Dean Runyan Associates) Total direct travel spending in California was $117.5 billion in 2014, a 3.6% increase from 2013. Travel spending in California directly supported 1,027,000 jobs, with earnings of $38.1 billion. Travel spending in 2014 generated $4.2 billion in local taxes and $5.1 billion in state taxes. View the most recent report here: California Travel Impacts 1992-2014p, by Dean Runyan Associates View prior years: 2013, 2012, 2011, 2010, 2009, 2008, 2007

Interactive County Travel Impact Reports Create your own charts and tables showing statewide or specific county travel spending, jobs, and tax impacts. (source: Dean Runyan Associates) Quarterly Travel Search Trends (nSight) View the most recent report here: Q1 2015 View previous reports: Q4 2014, Q3 2014 Travel & Tourism Forecasts View the most recent reports below: California State 7.2015 California Regional 7.2015 Domestic Travel to California California was the destination for a million domestic person-trips in 2013. A person-trip is defined as a visitor trip made to a specific location and does not tally multiple stops within the specified location on a single trip. In previous years, Visit California reported domestic travel in person-stays, which is defined as a visitor trip made to a specific locale within the state, thus allowing a single person to be counted multiple times on a single trip. 2014 Highlights (source: TNS TravelsAmerica) Approximately 78% of California's domestic leisure visitors in 2014 were residents of California

Domestic Travel to California California was the destination for a million domestic person-trips in 2013. A person-trip is defined as a visitor trip made to a specific location and does not tally multiple stops within the specified location on a single trip. In previous years, Visit California reported domestic travel in person-stays, which is defined as a visitor trip made to a specific locale within the state, thus allowing a single person to be counted multiple times on a single trip. 2014 Highlights (source: TNS TravelsAmerica)

Approximately 78% of California's domestic leisure visitors in 2014 were residents of California Top states for in-bound leisure travel were:

Nevada (3.1%) Arizona (3.0%) Texas (1.5%) Washington (1.2%) Oregon (1.2%) Illinois (1.02)

View the most recent report here: 2014 Domestic Travel to California, by TNS TravelsAmerica Full year-end reports on travel to and within California by California residents and out-of-state residents include trip characteristics, visitor origins and demographics. These reports have been compiled by D.K. Shifflet & Associates Ltd

International Travel to California Highlights California had a projected 16.3 million international person-trips in 2014 (source: Tourism Economics)

7 million were from overseas origins 7.6 million were from Mexico 1.6 million were from Canada

California's top overseas markets in 2014 (source: CIC Research Inc.)

China (1,022,000) United Kingdom (683,000) Australia (544,000) Japan (557,000) Germany (424,000) South Korea (417,000) France (435,000) Scandinavia (264,000) India (273,000)

II – S.W.O.T analysis

A - Advantages

- Business space on the roof with panoramic view and three meeting rooms et two subcommittee rooms - Pacificae aquatic universe opens every day from 08.00 AM to 22.00 PM - Space accommodation with high tech and dometic equipment - Private secured garage with car porter and 50 individuals boxes for cars and a big box for motorcycles and bicycles - Room service with high quality products from 06 H 30 to 00 H 00

Sacramento (/ˌsækrəˈmɛntoʊ/) is the capital city of the U.S. state of California and the seat of government of Sacramento County. It is at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. Its estimated 2014 population of 485,199 made it the sixth-largest city in California.[9] Sacramento is the cultural and economic core of the Sacramento metropolitan area, which includes seven counties with a 2010 population of 2,414,783.[12] Its metropolitan area is the fourth largest in California after the Greater Los Angeles area, the San Francisco Bay Area, and the San Diego metropolitan area, and is the 27th largest in the United States. In 2002, the Civil Rights Project at Harvard University conducted for TIME magazine named Sacramento "America's Most Diverse City".[1]

Sacramento hotels remain on pace for stronger lodging business than 2014, which was the best year locally since 2007. The average room rate in Sacramento in through February was $109.50, up 4.3 percent from $104.98 through the first two months last year, according to research from PKF Consulting in San Francisco. Average occupancy in Sacramento in through February was 68.3 percent, up from 66.6 percent the year earlier. January and February are typically slow months for hotel traffic in Sacramento. In February, hoteliers continued to press for higher room rates. The average rate was $109.97, up 4.1 percent from $105.69 the previous February. The occupancy rate slipped slightly from the year earlier, from 71 percent to 69.5 percent this February. Upcoming Events BizDev: I'm on LinkedIn. Now What? August 26, 2015 2015 Annual Sacramento Area Sustainable Business of the Year Awards September 24, 2015 Health & Benefits, Trends and Innovations September 11, 2015 See More Events The trend of increasing local rates is driving a resurgence of development plans in the region, which was hit hard by overbuilding up to 2008 and then the recession. After an eight-year lull in development, new hotel proposals have sprung up in the region, including the mixed-use tower that the

Sacramento Kings will build next to the downtown arena and a hotel at Sacramento International Airport. Additionally, three hotel projects are proposed in West Sacramento, along with one project in Placerville and a hotel tower and convention center in Davis. The highest rate market in Northern California through the first two months was San Francisco, where the average rate is $254.25, up 9.3 percent from the previous year period. The market with the highest occupancy was San Francisco Airport, with occupancy of 79 percent, down slightly from 79.9 percent in the first two months last year.

A - Advantages : - Business space on the roof with panoramic

view and three meeting rooms et two

subcommittee rooms

- America aquatic universe opens every day

from 08.00 AM to 22.00 PM

- Space accommodation with high tech

equipment

- Private secured garage with car porter and 50

individuals boxes for cars and a big box for

motorcycles and bicycles

- Room service with high quality products from

06 H 30 to 00 H 00

B - Drawbacks

- No restaurant - No late cleaning rooms - Big investment

,

III – Commercial programm

The business guests We segment the businesses individuals (CEO, sales) thanks to travels agencies and TO, corporate (airlines companies) and the congresses and meetings. The businesses guests We focus on these segmentation for the seminars, incentives, congressists and others businesses groups. The individual leasures Thanks to promotions, LS, yield prices and upselling.

IV – Distribution networks

Leasures groups Autocarists and tourism groups for touristic interests.

V – The pub

OPENING HOTEL W’USA’W****

TRY A NEW EXPERIENCE AMONG OUR FUTURIST

HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS

WITH A HIGH TECH EQUIPMENT AND A SEMINAR

PANORAMIC SPACE WITH THREE MEETING ROOMS

AND TWO SUBCOMMITTEES ROOMS AND AN

PACIFICAE AQUATIC UNIVERSE LOCATED IN

SACRAMENTO

HOTEL W’USA’W****

Tél. 00 1 916 575 612

Fax 00 1 916 575 611

Email : commercial@wusaw.ca

Web site : www.wusaw.ca

ACCOMODATION SPACE DRAWING 30M2 ET 40 M2

MOVING SHELVES

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RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE

FUTURIST AQUATIC UNIVERSE

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SCHEME HOTEL W’USA’W

GENERAL MANAGER

FINANCIAL ADMINISTRATIVE

MANAGER

SALES MANAGER

INTERNAL SALES

TRAINEE

FRONT OFFICE MANAGER

RECEPTIONISTNIGHT

RECEPTIONISTNIGHT-

AUDITOR

RECEPTIONIST CAR PORTER 1 CAR PORTER 2

MAINTENANCE MANAGER

HOUSEKEEPING

CHAMBERMAID 1

CHAMBERMAID HELP 1

CHAMBERMAID 2

CHAMBERMAID HELP 2

SPA MANAGERSPA ASSISTANT

MANAGERTHERAPIST 1 THERAPIST 2

VII– Staff planning

D D D D D O O

D D D D D O O

D D D D D O O

SM SM SM SM SM O O

O O SP SAM SAM SAM SAM

TH TH TH TH TH O O

O O TH TH TH TH TH

D D D D D O O

RM RM RM O O RM RM

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M M M M M O O

D D D D D O O

M/E M/E M/E M/E M/E O O

O O M/E M/E M/E M/E M/E

M/E M/E M/E M/E M/E O O

O O M/E M/E M/E M/E M/E

BKF BKF BKF BKF BKF O O

O O BKF BKF BKF BKF BKF

B B B B B O O

O O B B B B B

PC PC PC PC PC O O

O O PC PC PC PC PC

O = OFF D = 08 H 00 à 17 H 00 N = 23 H 00 à 08 H 00

S= 07 H 00 à 12 H 00 et 17 H 00 à 23 H 00 M= 08 H 00 à 13 H 00 BKF = 06 H 30 à 12 H 30

CH= 08 H 00 à 13 H 00 et 17 H 00 à 21 H 00 B= 16 H 30 à 01 H 00

M= 07 H 00 à 16 H 00 RE=15 H 00 à 00 H 00 VB=08 H 00 à 18 H 00

24/08/2015 MONDAY TUESDAY WEDN THURSDAY

PLANNING HOTEL W'USA'W****

STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY

SPA MANAGER

SPA ASSISTANT MANAGER

FAM

SALES MANAGER

INTERNAL SALES

FRIDAY SATURDAY SUNDAY

THERAPIST1

THERAPIST2

FRONT OFFICE MANAGER

NIGHT RECEPTIONIST

NIGHT-AUDITOR

RECEPTIONIST1

RECEPTIONIST2

E=17 H 00 à 21 H 00

BREAKFAST MANAGER

BARMAN1

BARMAN2

BREAKFAST HELP

PORTER CAR 1

PORTER CAR 2

MAINTENANCE

HOUSEKEEPING

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CHAMBERMAID 2

CHAMBERMAID HELP 1

CHAMBERMAID HELP 2

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I'USA' FUTURIST HOTEL CONCEPT W'USA'W

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