INside Sales Series: Optimising your professional brand to accelerate sales

Ben Eatwell Marketing Manager ANZ LinkedIn Sales Solutions

Why is a professional brand important?

81% 35%

72%

81% of buyers are more likely to engage with you if

you have a professional brand

Reps that exceed quota get 35% more page views

Sales reps that use social selling outperform their

peers by over 72%

66% -90% THROUGH THE

BUYER JOURNEY

75% B2B BUYERS

RESEARCHING SOLUTIONS ON SOCIAL MEDIA

What do you see when you Google your name?

Which Erica would you buy from?

First impressions count

• Professional Photo

• Contact Details

• Headline

• Summary

• Rich Media

Structuring your Summary

Rich Media

TIP: What content

would a prospect want at the start of their buying journey?

1 min video

= 1.8m words

2bn

Engage with

Content

Types of Content

Shared article

Blog post

Group discussions

Video

Presentations

Infographics

Webinars

eBooks

Case Studies

Whitepapers

Get noticed to be acknowledged

Content from other influencers

Original content Content about your business

4 1 1 - -

Engaging with Content

Be Authentic

Be Valuable

Be Active

Questions

bit.ly/10tipsforsalescontent

Recent Webinar: 10 Tips for Engaging Sales Prospects with Content