Accelerate Sales in Five Steps

ACCELERATESALES IN 5 STEPS YOU SIGN THEM UP. WE BRING THEM BACK.

EVERY LOYALTY MARKETING

POWERHOUSE STARTS WITH

A GOOD FOUNDATION.

Building that foundation, that crucial 1% of work,

is something we do together.

It will take some initial time and effort, but once built,

we take care of the rest of the work for you.

97%SUCCESS RATE

THESE 5 STEPS

ARE PROVEN

TO INCREASE

CUSTOMER VISITS

AND REVENUE

WITHIN ONE

MONTH.

AUTOMATE YOUR REWARDS & OFFERS1

2

3

4

5

P A G E S 1 0 - 2 5

CREATE YOUR DATABASE WITH SIGNUPSP A G E S 2 6 - 3 7

COMMUNICATE REWARDS TO YOUR CUSTOMERSP A G E S 3 8 - 4 3

ENGAGE YOUR CUSTOMERS PERSONALLYP A G E S 4 4 - 4 9

LIFT YOUR SALES WITH PROMOTIONSP A G E S 5 0 - 5 7

6 A C C E L E R A T E W O R K B O O K

WE TARGET TWO MAIN GROUPS OF CUSTOMERS.

THE LOYAL 20%These customers visit frequently and generate 80%

of your revenue.

THE CASUAL 80%These customers visit less frequently and contribute

only 20% of revenue.

We reward them for their loyalty and

spending with you

We personally cater to each and every

customer’s needs

We communicate news and specials to

keep your business at the top of their

minds

WE GET THE LOYAL 20% TO VISIT EVEN

MORE OFTEN...


... AND WE GET THECASUAL 80% BACK

IN THE DOOR.

T H E L O Y A L T Y 8 0 / 2 0 R U L E 9

We reward them for trying your

business out

We offer them incentives to come back

if it’s been a while

We give them a great experience that

feels personal so they become part of

the Loyal 20%

22% OF CUSTOMERS WHO

RECEIVED AN AUTOPILOT

OFFER CAME BACK

AUTOMATE YOUR REWARDS & OFFERS

“We’ve had several people say they were on their

way to Starbucks, got an AutoPilot text, and then

came to us instead.”

—Sarah, a smoothie shop owner

Without enticing rewards and offers, you won’t

get many customer signups, and without signups,

you’ll have no customers to send messages and

promotions to.

LET’S START WITH ENSURING YOUR REWARDS PROGRAM IS EFFECTIVE.


A U T O M A T E 13

A BASIC REWARDS STRUCTURE FORMAT

Customers earn 1 point for

___________________________________.(amount spent, item purchased, or action taken)

If a customer earns __________ points,

they are rewarded with

___________________________________.(specific number, valuable item or discount)

THE MOST SUCCESSFUL PROGRAMS HAVE MULTIPLE TIERS OF REWARDS TO EARN.


10

2050

A U T O M A T E 15

First Tier: Point Burners• Low cost to business

• Something customers need often

• Redeem easily within 2 or 3 visits

• Appeal to impatient customers who visit frequently

Middle Tiers: Loyalty Creators• Popular or staple items that define your business

• Customers strive to earn points for these rewards

Last Tier: Intangibles• More difficult to reach, highly rewarding

• For high-spenders and super customers

• Something high value, creative, or personal that builds brand affinity and creates word-of-mouth buzz about your business

For rewards structures by industry, head to page 60.

THESE ARE THREE TYPES OF REWARDS YOU SHOULD OFFER.

• Shoot for 3 to 6 tiers of rewards

• Keep your rewards short and sweet

• Check for spelling and grammar errors

• Be mindful of the cost of your rewards

DON’T FORGET!


To update your rewards structure, go to the Settings

section at dashboard.fivestars.com.

YOUR REWARDS STRUCTURE

Earn 1 point for _____________________

___ points = _______________ reward

___ points = _______________ reward

___ points = _______________ reward

___ points = _______________ reward

A U T O M A T E 17

FILL IN THE BLANKS AND USE THIS PAGE TO QUICKLY REFERENCE YOUR REWARDS.

First TierPoint Burners

Middle TiersLoyalty Creators

Last TierIntangibles

For rewards structures by industry, head to page 60.


24 H

OURS LATER

3 DAYS L

ATER

7 DAYS L

ATER

AFTER 3RD V

ISIT

CUSTOMER SIGNS UP

CUSTOMER VISITS & REDEEMS 20% OFF

Thanks for visiting! Come back within 7 days and get 20% off!

NOW LET’S GET YOUR AUTOPILOT OFFERS IRONED OUT.

Thanks for being a loyal customer! Enjoy a free gift with your next purchase.

A U T O M A T E 19

Anytime a customer receives points, redeems a reward,

or checks in using their rewards membership, FiveStars

records it in our system.

Then, based on each customer’s individual visit behavior,

we automatically send specific promotional offers to get

them back in the door.

WHAT IS AUTOPILOT AGAIN?

30 D

AYS NO V

ISIT

2 HOURS L

ATER

CUSTOMER’S

BIR

THDAY

CUSTOMER WON BACK

CUSTOMER VISITS FOR B-DAY TREAT

We miss you! Come in today and we’ll give you 30% off your purchase!

Happy B-Day! Come in this week and get a free cupcake!


These specific AutoPilot promotional offers are

sent to your customers based on their preferred

communication channel.

CUSTOMERS GET THE MESSAGES THEY WANT, HOW THEY WANT.

A U T O M A T E 21

Push Notification

SMS / Text Message

Email

FIRST VISIT OFFERWhen is offer sent? 24 hours after customer signs up

Why? 50-60% of new customers don’t return, this offer

drives a second visit sooner

Want the highest response? Offer 15-25% off or a small free item

HERE ARE THE SEVEN AUTOPILOT OFFERS AVAILABLE TO AUTOMATICALLY SEND TO YOUR CUSTOMERS.

(write your offer ideas here)


GROWTH OFFERWhen is offer sent? After every third customer visit

Why? This gets frequent visitors to come back 25% more often

Want the highest response? Offer 10-15% off

Since Growth Offers are for regulars, upsell or discount an item/service they wouldn’t normally buy.

For AutoPilot offers by industry, head to page 60. A U T O M A T E 23

BIRTHDAY OFFERWhen is offer sent? 7 days before a customer’s birthday

Why? Who doesn’t love gifts on their birthday?

NETWORK OFFERWhen is offer sent? After new customer joins online or via mobile app

Why? This brings in new customers within the FiveStars network

Want the highest response? Offer 15-25% off

LAPSED OFFERWhen is offer sent? After 60, 90, 120 days with no visits

Why? The right promotion can increase visit rates from

stale customers by 3 to 4 times

Want the highest response? Offer 40-50% off or larger free item

with purchase

Since these customers didn’t respond to the At Risk offer, this offer needs to be aggressive so you can capture their attention.


AT RISK OFFERWhen is offer sent? After 30 days with no visits

Why? The likelihood of customers returning to your

business drops 50-75% every 30 days that passes without a visit

Want the highest response? Offer 25-35% off or a free item with purchase

LOST CUSTOMER OFFERWhen is offer sent? After 5 months with no visits

Why? The right incentive can convince lost customers to give your

business another shot

Want the highest response? Offer 40-50% off or a larger free item with

purchase

(write your offer ideas here)

A U T O M A T E 25

FILL IN THE BLANKS AND USE THIS PAGE TO QUICKLY REFERENCE YOUR AUTOPILOT OFFERS.

YOUR AUTOPILOT OFFERS

First Visit Offer

Growth Offer

Birthday Offer

Network Offer

At Risk Offer

Lapsed Offer

Lost Customer Offer

To update your AutoPilot offers, go to the Settings

section at dashboard.fivestars.com.

1000+ CUSTOMER

VISITS PER MONTH

DRIVEN BY

FIVESTARS

CREATE YOUR DATABASE WITH SIGNUPS

“We’ve gone from no mailing list to having over

1500 customers that we keep in touch with.

Our customers love it!”

—Shira, a bakery shop owner

THIS IS BY FAR THE ABSOLUTE MOST IMPORTANT STEP.


THIS IS BY FAR THE ABSOLUTE MOST IMPORTANT STEP.

C R E A T E 29

You sign them up, we bring them back.

All you need is their phone number.

THE SIZE OF YOUR CUSTOMER DATABASE ULTIMATELY DETERMINES HOW MUCH REVENUE YOU’LL SEE.

HERE’S WHY.


txt

Let’s say you sign up only ONE customer to

your FiveStars database.

Your ONE customer will receive your AutoPilot

offers.

These offers will get your ONE customer to

visit at least two extra times this year. 2X

C R E A T E 31

Those two extra visits gives you $20 of

additional yearly revenue.

+$20But, if you have 1000 customers signed up, you could

have 2000 extra visits and $20,000 in additional yearly

revenue.

2 extra visits =

+$20,0002000 extra visits =

FIVESTARS CAN GET EVERY SIGNED UP CUSTOMER TO VISIT TWO MORE TIMES A YEAR.


3000 CUSTOMERS SIGNED UP

X

$10 PER VISIT

X

2 MORE VISITS

$60,000 ADDITIONAL YEARLY REVENUE

C R E A T E 33

MORECUSTOMERSIGNUPS=MORE VISITS &REVENUE

THIS IS WHY EVERY SIGNUP MATTERS.


Do you want to join our rewards program?

Are you a member of our rewards program?

Do you want to sign up for FiveStars?

JUST TYPE IN YOUR PHONE # AND YOU’LL GET...

(Insert reward or first visit AutoPilot offer here)

THE MOST EFFECTIVE WAY TO ASK YOUR CUSTOMERS TO JOIN:

DON’T ASK

ALWAYS ASK

ALWAYS RESPOND

DO YOU HAVE ANY REWARDS TO REDEEM TODAY?

C R E A T E 35

All you need is the customer’s phone

number. But here’s what to say if they have

concerns about signing up for your rewards

program.

Why do you need my cell number?

Your phone number is your account number, so it’s easy

to remember in case you lose or forget your rewards

card.

Are you going to send me anything?

We let you know when you have rewards available and

when we have seasonal promotions. You can opt out of

our messages anytime and track your rewards online or

on the go by downloading the FiveStars mobile app.

Learn about the Dos and Don’ts

http://fivesta.rs/HowToAskCustomers

(Link is case sensitive)

COMMON CUSTOMER QUESTIONS

WATCH THE “HOW TO ASK CUSTOMERS” VIDEO


The FiveStars businesses that add over 100 customer

signups within the first week are known to see the

best results.

Why? Because it gets their employees in the habit of

asking every customer, every time.

SIGN UP 10 CUSTOMERS MINIMUM PER DAY, EVERY DAY.

Easily track how many customers you’ve signed

up at dashboard.fivestars.com.

C R E A T E 37

MOTIVATE YOUR EMPLOYEES BY REWARDING THOSE WHO BEAT DAILY OR WEEKLY SIGNUP GOALS.

• Free staff pizza party

• Earn weekends off

• Local sports events tickets

• Movie tickets

• Earning extra hourly pay or bonus

EMPLOYEE INCENTIVE IDEAS

2000+ CUSTOMER VISITS

PER MONTH DRIVEN BY

FIVESTARS

COMMUNICATE REWARDS WITH YOUR CUSTOMERS

“I’ve had to put in many orders for more FiveStars

cards because so many people are excited to sign up.”

—James, a cafe owner


These materials make it easy for your employees to talk about

your rewards program and allow customers to ask about it.

Make sure your marketing materials are always looking fresh and

are easily seen by customers.

DISPLAY THE MARKETING MATERIALS YOU RECEIVED WITH YOUR LAUNCH KIT.

Stick circular decal near register to remind employees to sign

up customers.

EMPLOYEE FACING MATERIALS

C O M M U N I C A T E 41

CUSTOMER FACING MATERIALS

Stick the FiveStars window cling/decal to your front door or

window so incoming customers can see.

Stick the rectangular decal somewhere customers can see

it for more signups. Place table tent near register to remind

customers of your rewards program.

200+ INACTIVE

CUSTOMERS WON BACK

EACH MONTH

ENGAGE WITH YOUR CUSTOMERS PERSONALLY

“Our cashiers find it particularly nice to be able to see

the information about the customer on the screen on

the spot.”

—Eddy, a restaurant owner


Like we said before, all you need to grab from a customer

is their phone number.

But you can add more detailed information using the

customer notes feature on your software.

TAKE NOTESYOU CAN MAKE EACH TRANSACTION PERSONAL BY REFERENCING NOTES ABOUT CUSTOMERS.

E N G A G E 45

• Likes latte with an extra expresso

• Has kids who play soccer

• Size 4 jeans

• Offer customer new BedHead products, since we

were out of stock during last visit

CUSTOMER NOTE EXAMPLES

Sandra D.

Birthday: 02/13

Drinks decafcoffee only


Let’s say you want to send a promotion to only

college students.

When you have the customer’s FiveStars account

on your screen, you can add a specific word or

tag like “#student” in the notes field.

Then you’re able to make a “#student” only list

in your FiveStars dashboard to send student only

promotions or announcements (more on that on

page 54).

USE THE CUSTOMER NOTES FIELD TO “TAG” SPECIFIC CUSTOMER GROUPS.

TAG, YOU’RE IT

Sandra D.

Birthday: 02/13

#student

E N G A G E 47

#female

#CollegeStudent

#LunchCustomer

#parent

#LuckyJeansBuyer

CUSTOMER TAGGING IDEAS

#veteran

#seniors

#PartyOrder

#LittleLeaguers

#family

4X INCREASE IN SALES BY

SENDING A PROMOTION

WITH FIVESTARS

LIFT YOUR SALES WITH PROMOTIONS

“We did $2000 last Black Friday and $7500 this year.

The ONLY thing we did differently was use FiveStars

promotions. It’s phenomenal.”

—Kris, a fitness shop owner


In-store events

Midweek specials

Contests

Weekly promotions

Happy hours

New products or services

Rainy day offers

Flash sales

Holiday specials

DRIVE MORE VISITS AND SALES BY SENDING PROMOTIONAL MESSAGES USING YOUR DASHBOARD.


SENDING A ONE-TIME PROMOTION IS EASY.

Back to School Promotions

Midweek Specials

Valentine’s Day Packages

Halloween Specials

Happy Hour Specials

Black Friday Deals

Christmas Gift Promotions

Rainy Day Offers

THESE MESSAGES GET CUSTOMERS BACK IN THE DOOR.

Select the customers you’d like to send it to.

All MembersRegularNewTagged

L I F T 53

Come up with an exciting opening line and decide

your promotional offer.

• Drop in before the weekend for a special discount!

• No Halloween plans yet? We’ve got drink specials!

• Show up to your holiday event in style.

• Had a long week? You deserve a treat.

OPENING LINE IDEAS

Like AutoPilot offers, we send these one time

promotions via the customers’ preferred channel.

Select the date and time frame you’d like to schedule

your promotion to send out, and easily redeem the

promotions on your POS when the customers visit!

Valentine’s Day is next week!

20% off florals


SEND NEWS & ANNOUNCEMENTS BY EMAIL.

SINCE THESE MESSAGES DON’T INCLUDE PROMOTIONS OR OFFERS, THEY’RE BEST SENT WITH AN EMAIL.

New Weekend Hours

Grand Opening of New Location

New Spring Collection Arrival

New Years Eve Party

Hosting Local School Fundraiser

Out of Stock Items Back in Inventory

Reservations Now Available

L I F T 55

Select the customers you’d like to send it to.

Come up with an enticing and eye catching email

subject line.

Type out what news you’d like to tell customers.

Add an image if you like, and then schedule to send!

They’re finally back! New Brand A items!

All MembersRegularNewTagged

Upload Image >

Sweater season is over!

LET’S RECAP

97%SUCCESS RATE

COMPLETE THESE

5 STEPS AND

YOU’LL BE ON

YOUR WAY TO

MORE CUSTOMER

VISITS AND

REVENUE WITHIN

ONE MONTH.

AUTOMATE YOUR REWARDS & OFFERS

5

4

3

2

1

CREATE YOUR DATABASE WITH SIGNUPS

COMMUNICATE REWARDS TO YOUR CUSTOMERS

ENGAGE YOUR CUSTOMERS PERSONALLY

LIFT YOUR SALES WITH PROMOTIONS

Ensure your general rewards structure and AutoPilot offers are

enticing to get the most visits possible.

Display marketing materials to advertise your rewards program to

your customers to increase signup rates.

Send your customers one-time promotions to boost customer visits

and sales.

Use your software to take notes about customers to make their

experience personal.

Every customer you sign up, we bring them back at minimum two

additional times. That’s a lot of extra sales in your pocket.


ACROSS THE THOUSANDS OF

BUSINESSES WITHIN THE FIVESTARS

NETWORK, THESE ARE THE MOST

EFFECTIVE REWARDS STRUCTURES

AND AUTOPILOT PROMOTIONS.

GENERAL REWARDS & AUTOPILOT OFFER IDEAS BY INDUSTRY 59

$ Spent

30-50 Points• Free Basic Item (3-5% value)

• $3 In-Store Credit

75-100 Points• 25% Off Purchase• Free Small Set (1/2 Dozen Cookies/Cupcakes)

150-200 Points• Free Dozen Set• Free Merchandise Item

• 25% Off One Item (exp. 21 days)• $3 Off w/Min. $15 Purchase (exp. 21 days)

Every 5th Visit• 10% Off One Item (exp. 7 days)

30 Days No Visit• 25% Off Item (exp. 14 days)

60, 90, 120 Days No Visit• 50% Off Item (exp. 14 days)

Free Gift (exp. 7 days)

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR BAKERIESSU

GG

EST

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$ Spent

25-50 Points • Free Drink Size Upgrade • Free Drink (3-5% value)

50-100 Points • Free Drink (any value) • Free Pastry and Drink

50+ Points • Free Merchandise • Free Tumbler/Mug • Free Bag of Coffee • Free Box of Tea

• 20% Off Next Drink (exp. 7 days) • 10% Off Merchandise (exp. 14 days)

Every 5th Visit • 20% Off Next Drink (exp. 3 days)

15 Days No Visit • 20% Off Next Drink (exp. 5 days)

30, 60, 90 Days No Visit • 25% Off Next Drink (exp. 5 days) • Free Pastry w/ Drink Purchase (exp. 3 days)

Free Drink (exp. 3 days)

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR COFFEE & TEA SHOPSSU

GG

EST

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Weight (Per Ounce)

25-30 Points • Free Ounce • Free Topping

50-75 Points • 3 Free Toppings • 3 Free Ounces

100+ Points • Free Merchandise • 6 Free Ounces

• $1 Off Next Purchase (exp. 14 days) • Free Topping w/ Purchase (exp. 14 days)

Every 5th Visit • $1 Off Next Purchase (exp. 5 days)

30 Days No Visit • 20% Off Next Purchase (exp. 10 days)

60, 90, 120 Days No Visit • 30% Off Next Purchase (exp. 10 days)

3 Free Ounces

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR DESSERT SHOPSSU

GG

EST

ED

RE

WA

RD

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GG

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AU

TOP

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$ Spent

50-75 Points • Free Drink • Free Side

100-150 Points • Free Entree (5-7% value) • Free Appetizer • Free Dessert

150-200 Points • Free Entree (10-12% value)250-500 Points • 2 Free Entrees

• 15% Off Next Order (exp. 14 days) • 25% Off One Item (exp. 14 days)

Every 3rd Visit • Free Drink w/Order (exp. 10 days) • 50% Off Side w/Order (exp. 10 days)

45 Days No Visit • 15% Off Next Order (exp. 14 days) • 25% Off One Item (exp. 14 days)

90, 120 Days No Visit • 20% Off Next Order (exp. 14 days) • 30% Off One Item (exp. 14 days)

Free Dessert (exp. 14 days)Free Side (exp. 14 days)

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR GENERAL CASUAL DININGSU

GG

EST

ED

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AU

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$ Spent

50-75 Points • Free Appetizer • Free Drink • Free Dessert • Free Draft Beer

100-200 Points • Free Entree • 2 Free Glasses of Wine

200-400 Points • 2 Free Entrees and Drinks400+ Points • 2 Dinner Package (3 Course Dinner for Two & Movie Tickets)

• 25% Off One Entree (exp. 21 days) • $5 Off w/ Min. $25 Purchase (exp. 21 days)

Every 5th Visit • 10% Off Next Visit (exp. 14 days) • 20% Off One Entree (exp. 14 days)

30 Days No Visit • 15% Off Next Visit (exp. 14 days) • 20% Off One Entree (exp. 14 days)

60, 90, 120 Days No Visit • 20% Off Next Visit (exp. 14 days) • 30% Off One Entree (exp. 14 days)

Free Dessert

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR SIT DOWN RESTAURANTSSU

GG

EST

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$ Spent

50-75 Points • Free Breadsticks • Free Salad

100-150 Points • Free Large Pizza (1-2 toppings)

150-200 Points • 2 Free Entrees and Drinks200-250 Points • Free Specialty Pizza

• 25% Off One Pizza (exp. 21 days) • $5 Off w/ Min. $20 Purchase (exp. 21 days)

Every 5th Visit • Free Salad w/Order (exp.14 days)

45 Days No Visit • 25% Off One Pizza (exp. 14 days) • 15% Off Next Order (exp. 14 days)

90, 120 Days No Visit • 30% Off One Pizza (exp. 14 days) • 20% Off Next Order (exp. 14 days)

Free Dessert (exp. 14 days)

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR PIZZERIASSU

GG

EST

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WA

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GG

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AU

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$ Spent

100-300 Points • 25% Off Retail Purchase • Free Add-on Service (up to $8-10 value)

300-500 Points • Free Service (Haircut) • Free Service (Manicure/Pedicure)

500+ Points • Free Product Duo • In-Store Credit • Service Package

• 15% Off Service (exp. 30 days)

Every 3rd Visit • Bonus Points w/Service (exp. 30 days) • 25% Off Retail Purchase

60 Days No Visit • $5 Off w/ Min. $40 Spend (exp. 14 days) • 10% Off Service (exp. 14 days)

90, 120 Days No Visit • $10 Off w/ Min. $45 Spend (exp. 14 days) • 15% Off Service (exp. 14 days)

25% Off Service (exp. 21 days)

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR BEAUTY & SALON SHOPS SU

GG

EST

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$ Spent

50-75 Points • In-Store Credit (3-5% value) • 20% Off One Item

100-200 Points • In-Store Credit (7-10% value) • 25% Off One Item

200+ Points • In-Store Credit (10-15% value) • 30% Off One Item

• 20% Off One Item (exp. 21 days)

Every 3rd Visit • 10% Off One Item (exp. 21 days)

45 Days No Visit • 20% Off One Item (exp. 14 days) • 15% Off Service (exp. 14 days)

90, 120 Days No Visit • 25% Off One Item (exp. 14 days) • 20% Off Next Purchase (exp. 14 days)

$5 In-Store Credit

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR GENERAL RETAIL SU

GG

EST

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$ Spent

50-75 Points • Free Back Issue Comic (5% value) • 50% Off One Comic

100-200 Points • Free Back Issue Comic (10% value) • Free Variant Comic (10% value)

200+ Points • Free Gift Card

• 20% Off One Item (exp. 14 days) • $5 Off w/ Min. $20 Purchase (exp. 14 days)

Every 3rd Visit • $5 Off w/ Min. $25 Purchase (exp. 10 days)

45 Days No Visit • 15% Off Purchase (exp. 7 days) 90, 120 Days No Visit • Free Back Issue w/ Min. $20 Purchase (exp. 7 days) • 25% Off Purchase (exp. 7 days)

Free Comic (excl. apply) (exp. 14 days)

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR COMIC BOOK RETAILSU

GG

EST

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$ Spent

50-75 Points • Free Disk Cleaner • Free Magazine (Back Issue)

100-200 Points • $5 In-Store Credit • Free Store Branded Merchandise

200-300 Points • Free Used Game (up to $20 value)500 Points • Free Controller

• 20% Off Used Accessory or Game (exp. 21 days)

Every 3rd Visit • 10% Off Used Accessory or Game (exp. 14 days)

45 Days No Visit• 20% Off Used Accessory or Game (exp. 14 days)

90, 120 Days No Visit • 25% Off Used Accessory or Game (exp. 14 days)

$5 In-Store Credit (exp. 14 days)

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR GAMING RETAILSU

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EST

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$ Spent

50-75 Points • Free Hookah Refill • Free Tea or Drink

100-150 Points • Free Hookah

200+ Points • Private Party

• 25% Off One Hookah (exp. 21 days) • Free Refill w/ Purchase (exp. 21 days)

Every 5th Visit • Free Drink w/ Hookah Purchase (exp. 21 days)

30 Days No Visit• 20% Off Next Visit (exp. 14 days)

60, 90, 120 Days No Visit • 25% Off Next Visit (exp. 14 days) • $5 Off Premium Hookah (exp. 14 days)

50% Off Hookah (exp. 14 days)

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR HOOKAHSU

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$ Spent

50-75 Points • Free E-Juice (Small, 5 ml) • Free Drip Tip • Free Single Cell

100-200 Points • Free E-Juice (Medium, 10-15 ml) • Free Tank (up to $20 value)

200+ Points • In-Store Credit (10-15% value) • 30% Off One Item

• 20% Off Juice (exp. 14 days) • BOGO Juice 50% Off (exp. 14 days)

Every 5th Visit • 10% Off Juice (exp. 5 days) • $5 Off w/ Min. $25 Purchase (exp. 7 days)

30 Days No Visit• 25% Off Juice (exp. 14 days)• 15% Off Purchase (exp. 14 days)

60, 90, 120 Days No Visit • 30% Off Juice (exp. 7 days) • 20% Off Purchase (exp. 7 days)

$5 In-Store Credit (exp. 7 days) 1 Free E-Juice (Medium) (exp. 7 days)

1 Point Equals

Point Burners

Loyalty Creators

Intangibles

First Visit

Growth

At Risk

Lapsed

Birthday

FOR VAPE RETAILSU

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• Pay Your Monthly Bill = 5 Points • Buy an Accessory = 10 Points • Upgrade Your Phone = 20 Points • New Activation = 25 Points • Refer a New Customer = 25 Points

30-50 Points • Free Accessory (up to $15 value) 70-100 Points • $15 Off Phone Purchase (excl. apply)

200 Points • 15% Off Next Upgrade/Activation

• 25% Off Accessory Purcahse (exp. 30 days) • $2 Off Bill Payment (exp. 33 days)

Every 3rd Visit • 25% Off Accessory Purchase (exp. 30 days)

45 Days No Visit• $2 Off Bill Payment (exp. 21 days)• 25% Off Accessory Purchase (exp. 21 days)

90, 120 Days No Visit • $2 Off Bill Payment (exp.21 days) • 25% Off Accessory Purchase (exp. 21 days)

25% Off Accessory Purchase (exp. 10 days)

Ways to Earn Points

Rewards

First Visit

Growth

At Risk

Lapsed

Birthday

FOR MOBILE RETAILSU

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support.fivestars.comfivestars.com860.578.2770

Customer Support HoursMonday - Friday 7:00am - 6:00pm PacificSaturday 8:00am - 5:00pm Pacific Closed Sundays

THIS WORKBOOK IS FOR OUR SMALL BUSINESS SUPERHEROES.

You’re the passionate go-getter who gets up before the sun’s out to prep

the ingredients, fix up the clothing displays, receive the new product

shipments, and take the chairs off the tables.

You’re the multitasking owner or manager who wears multiple hats

coordinating employees, greeting customers at the counter, plating food,

gift wrapping items, running to the bank, busing tables, checking in and

out equipment, planning seasonal promotions, refilling and refreshing

employee supplies, squeezing in lunch while responding to email

inquiries, posting updates on your business’s social media accounts,

researching advertising options, running across town to catch your kids’

soccer game, making time for dinner with the significant other, then

heading back to balance out the cash register, lock up and prep for the

morning to do it all over again.

You do all these things because you have a unique passion and truly

care for those who depend on you: your family, your employees, and

your customers.

And we want to thank you for inspiring us everyday.

Documents

Accelerate Sales in Five Steps