Sales & Marketing Collaboration Deck from Apttus Accelerate 2016

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<p>Template Title</p> <p>Matt Heinz / April 13, 2016Don't Drop the Baton (And Other Tips for Winning the Sales &amp; Marketing Relay Race)V2.0#AccelerateQTC</p> <p>#AccelerateQTC@heinzmarketing</p> <p>1</p> <p>Safe Harbor Statement2</p> <p>#AccelerateQTC@heinzmarketingThis slide is intended to be used by Product Managers and other employees approved to be discussing upcoming features and conveying roadmap items. If you will be discussing future releases, product roadmaps or demoing non GA functionality this slide should be inserted at the front of your slide deck in customer facing scenarios. This slide text should not be altered, however anyone using this slide does not need to cover the text on the slide word for word. A simple statement referencing safe harbor as it pertains to any forward looking statements that might be made during the meeting and that Apttus is providing any info in accordance with Safe Harbor statements on the slide.2</p> <p>Don't Drop the Baton (And Other Tips for Winning the Sales&amp; Marketing Relay Race)Matt Heinz / April 13, 2016</p> <p>#AccelerateQTC</p> <p>#AccelerateQTC@heinzmarketing</p> <p>Copy of this deckOffers for youModern Marketers Field GuideB2B Sales &amp; Marketing Metrics Best Practices GuideMatts Award-Winning* Smoked Bacon RecipeSend me an email (matt@heinzmarketing.com) or bring me a business card noting what you want</p> <p>Before we get started4</p> <p>#AccelerateQTC@heinzmarketing</p> <p>How many of you produce content for your sales team?How many are frustrated with how sales uses your content?</p> <p>Show of hands5</p> <p>#AccelerateQTC@heinzmarketingA direct line to revenue growth6</p> <p>#AccelerateQTC@heinzmarketing</p> <p>6</p> <p>This doesnt write checks7</p> <p>#AccelerateQTC@heinzmarketing</p> <p>7</p> <p>Do the math (quantify what success looks like)Create a clear customer profileMap the sales and buying processPlan to fire lots of bullets</p> <p>Four steps to a better plan8</p> <p>#AccelerateQTC@heinzmarketing</p> <p>8</p> <p>The gap between importance and execution9</p> <p>#AccelerateQTC@heinzmarketing</p> <p>9</p> <p>1. Active CRM Ownership &amp; Optimization</p> <p>#AccelerateQTC@heinzmarketing</p> <p>10</p> <p>2. Tools Integration</p> <p>#AccelerateQTC@heinzmarketing</p> <p>11</p> <p>Sales enablement tools today</p> <p>#AccelerateQTC@heinzmarketing</p> <p>12</p> <p>3. Better reporting &amp; dashboards</p> <p>#AccelerateQTC@heinzmarketing</p> <p>13</p> <p>How important is tracking &amp; accountability?</p> <p>#AccelerateQTC@heinzmarketing</p> <p>14</p> <p>4. Process improvement</p> <p>#AccelerateQTC@heinzmarketing</p> <p>15</p> <p>What processes do you prioritize?</p> <p>#AccelerateQTC@heinzmarketing</p> <p>16</p> <p>5. Best practice collection, inventory &amp; sharing</p> <p>#AccelerateQTC@heinzmarketing</p> <p>17</p> <p>6. Vendor filter, triage &amp; selection</p> <p>#AccelerateQTC@heinzmarketing</p> <p>18</p> <p>7. Comfortability with customers (directly)</p> <p>#AccelerateQTC@heinzmarketing</p> <p>19</p> <p> 8. Ownership of templates &amp; collateral inventory, consistency, access</p> <p>#AccelerateQTC@heinzmarketingFix headline given expanded photo20</p> <p>Copy of this deckOffers for youModern Marketers Field GuideB2B Sales &amp; Marketing Metrics Best Practices GuideMatts Award-Winning* Smoked Bacon RecipeSend me an email (matt@heinzmarketing.com) or bring me a business card noting what you want</p> <p>Reminders21</p> <p>#AccelerateQTC@heinzmarketing</p>

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