Retail Search ExchangeAccelerate Your Sales

www.hooklogic.com/retail

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What Is Retail Search Exchange?

How Is RSX Different Than Other Advertising Programs?

Who Should Advertise Through Retail Search Exchange?

Which Retailers Participate In The Network?

How Are My Ads Displayed?

How Do I Measure the Performance of My Ads?

What Does It Cost?

How Do I Set Up My Campaign?

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Table Of Contents

3What Is Retail Search Exchange?

Target Active Shoppers Accelerate Sales View Real Attribution

HookLogic’s Retail Search Exchange, “RSX,” is a performance marketing platform for brands.

Through partnerships with the world’s leading retailers, HookLogic enables brands to promote their

products to millions of active-category shoppers and measure attributable sales.

Retail sites are the trusted, go-to source of

information for shoppers looking to make

purchase decisions.

Until now, brands lacked visibility into the

sales that ecommerce advertising generated.

RSX delivers closed-loop attribution of

actual transactions.

The first page of search results represents 91%

of all product pages ever viewed by shoppers.

With RSX on desktop and smartphones, you can

drive sales everywhere the shopper is.

Retail Sites

2/3 of shoppers’ starting point

Search Engines

1/3 of shoppers’ starting point

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Retail Search Exchange is a more efficient and higher performing alternative to Product Listing Ads from

Google and Amazon’s Product Ads, as well as impression-based advertising solutions. Here’s why:

Consumers shopping on retail sites are ready to make a

purchase. Research has shown that more than half of

online shoppers start their shopping process on retail

sites – not search engines.

The average shopper visits more than 5 retailers

during their shopping process. Our platform gives you

a chance to follow the shopper as they browse across

our network, and appear on the first page of search

results no matter which network site they land on.

No copy, no creative, and no SKU feeds needed.

All you have to do is fund your account, select the

products you want to promote, and set bids.

Our partnerships with retailers allow us to update

your product and pricing information automatically, in

real time. Feed problems are a thing of the past.

Customers that click on your ads are taken to the

product page for conversion, just as they’re used to. All

Retail Search Exchange ads click in.

Tired of paying for clicks and never knowing the actual

impact on sales? Through our partnerships with our

retailer network we able to report on conversion results

through actual sales.

Ads appear right in front of active in-market shoppers

Implemented across an entire network of retail sites

It’s easy to get started

Product info and pricing are automatically updated

Facilitates shopping

Measures advertising returns through to sales

How Is RSX Different Than Other Advertising Programs?

5Who Should Advertise Through Retail Search Exchange?

Active product categories include:

Apparel Health & Beauty Office Supplies Toys & Baby

Consumer Electronics

Home Goods Sporting Goods And more!

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The HookLogic network influences over $2 billion in transactions every month — reaching as many

shoppers as Amazon. Our retailer partners include:

Which Retailers Participate In The Network?

...and more!

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...and more!

How Are My Ads Displayed?

Your Product Ads are displayed as product listings or featured products on the websites of retailers

participating in the Retail Search Exchange network. Sample ad placements include:

MobileEverywhere

Product Detail PagesCross-Sell And Conquesting

HomepageBranding And Discovery

Browse And Search ResultsActive Consideration

RegistriesPoint Of Entry

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Sales: This section of the report provides information relevant

to the number of sales and value of returns generated from

the program.

Quantity: The volume of product sales which can be

attributed to your Product Ads.

Revenue: The value of your product sales which can be

attributed to your Product Ads.

Return On Ad Spend: ROAS is the ratio of revenue

generated to the amount spent promoting your products

across our network.

You can visit the Reporting section of Retail Search Exchange at any time

to view the performance of your programs. By connecting directly to the

online shopping carts of our retail partners, we’re able to directly attribute

sales to ads, providing a clear view into program impact and Return on Ad

Spend (ROAS). All measures are reported at the brand level, but can also be

broken out by product category.

How Do I Measure The Performance Of My Ads?

Reporting information includes:

Impressions: The incremental shelf space that your products

gained with the program.

Cost-Per-Click: CPC is the price you pay each time someone

clicks on an ad featuring one of your products.

Spend: The total cost for the clicks that occurred.

Clicks: The total number of times customers clicked on ads

promoting your products.

9What Does It Cost?

Retail Search Exchange is a pay-per-click bid model, so you are only charged when customers

click on your ad. You have complete control over your maximum cost-per-click and your daily

budget. CPCs range between $0.25 and $3.00 depending on your product category.

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Getting started is easy. If you sell through any site in our network of retail sites, your SKUs and product

information are already on our platform – there are no complicated files or catalog uploads to deal with.

All you have to do to start your first campaign is:

STEP 1Determine Your Investment Level

STEP 2Select Your Product Categories

STEP 3Go Live Within 24 Hours

Want to see what Retail Search Exchange

can do for you? Contact us today:

Then fund your account. You’ll

choose what CPC you want to bid

for each SKU. We accept PayPal

and all major credit cards, and

we also have a direct bill option.

Deposits are immediately available.

Our ad delivery engine will serve

optimized ad placement

across the network.Get Started

www.hooklogic.com/retail

How Do I Set Up My Campaign?

Detailed reporting is available the

same day, with actual transaction-

based online attribution.