How to Accelerate Sales Using LinkedIn

  • Published on
    06-Aug-2015

  • View
    264

  • Download
    1

Transcript

  1. 1. How to Accelerate Sales Using LinkedIn www.proresource.com
  2. 2. Marketing 20 years of experience in marketing, public relations, social media. Founded in 2007, ProResource uses LinkedIn to accelerate sales for high-growth technology businesses. www.proresource.com Judy Schramm, CEO ProResource, Inc.
  3. 3. Why LinkedIn? 364 million members, the largest professional network on the Internet. Founded in 2003 as a place to upload and share resumes, it has evolved into a powerful resource for social selling AND a content distribution platform. LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer. Ken Krogue 89. 9% of top sellers view LinkedIn as essential, compared with 12.8% of others. Jill Konrath Ardath Albee
  4. 4. START WITH A WELL-CRAFTED PROFILE
  5. 5. People are googling you They are likely to click on your profile Use LinkedIn to tell your story!
  6. 6. ExpertiseJob descriptions Skills Projects Education Volunteer Organizations Patents Honors Publications
  7. 7. Results Achievements Recommendations Endorsements Awards Well-known employers Universities
  8. 8. Unique Summary Headline Quirky ----- Connections Skills Groups
  9. 9. 3 SIMPLE WAYS TO GENERATE MORE LEADS & REFERRALS
  10. 10. Be Helpful in Groups More than 2 million groups to choose from! Join up to 50 groups
  11. 11. Publish Blog Posts
  12. 12. Promote Your Blog Posts with Sponsored Content Ads Target by city, title, industry, age, even by company
  13. 13. NURTURE YOUR NETWORK & MAINTAIN MINDSHARE
  14. 14. Keep in Touch
  15. 15. Share Interesting Articles
  16. 16. POSITION YOURSELF AS A THOUGHT LEADER
  17. 17. Blogging Status Updates Start Discussions in Groups Answer Questions in Groups Like and Comment www.proresource.com 5 Paths to Thought Leadership
  18. 18. Questions? Judy Schramm ProResource, Inc. 703-824-8482 jschramm@proresource.com @proresource www.linkedin.com/in/judyschramm