Sun City Anthem Historical Pricing

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  • 1. Sun City Anthem Pricing Report, December 2012Contact: Philip GustersonTel: 702-752-6872Email:
  • 2. 1375 Homes Sold on MLS since 2008 Steady downwards price trend$400$350 Sun City Anthem ($ per Sq Ft) There has been a clear downwards$300 trend for four years.$250 R = 0.0875$200$150$100 $50 $- 1/3/2008 1/3/2009 1/3/2010 1/3/2011 1/3/2012
  • 3. 312 Homes Sold on MLS in 2012 Signs of life in the real estate market$300$250 Sun City Anthem ($ per Sq Ft) The average price of homes sold in 2012 is$200 $132 per square foot, with$150 an upwards trend$100 R = 0.0339 $50 $-
  • 4. How We Sell Your HomeMake sure you work with an expert Make sure the broker that sells your property is familiar with ALL the sales tactics discussed in this presentation. If you select a broker who does not make use of all these marketing strategies then your property will be on the market for longer than it needs to be, and sell for less than the maximum achievable price.
  • 5. Client Communication All news, good and bad, delivered efficientlyThroughout a sale wemaintain a high level ofcommunication with oursellers. They receive regularreports on the marketingactivity undertaken, andupdates on any changes inmarket conditions.
  • 6. Buyers Have Changed You need an agent familiar with todays marketThe approach is driven bythe new realities of todays real estatemarket: buyers are 18 times morelikely to find their home on theinternet than in a newspaper, and 36times more likely to find their homeon the internet than in a home bookor real estate magazine. Buyers havechanged, and we have responded tothis.
  • 7. Principles of an Efficient Sale There are three critical factors which drive usThere are three factors that we consider criticalto getting a property sold quickly at a highprice:1. Everything we do to sell your property is based on a clear understanding of what buyers want2. We are experts in leveraging online marketing to supplement traditional real estate sales tactics3. We communicate clearly and frequently with sellers throughout the process
  • 8. We Know How to Reach Your BuyerEffective online communication is the best way to reach buyers 9 out of 10 buyers use the internet in their home search, and amongst first time home buyers it is almost 100%. So you need an agent who knows how reach these buyers. This is even more important in Las Vegas than some other cities, since with more than 50% of Las Vegas properties being bought all cash there are many out of state buyers that use the internet as their only way to find a property. The first step buyers used to make when they were buying real estate was to call an agent, today almost all home searches start on the internet. Furthermore, the average distance people move has increased from 50 miles to 250 miles. What you need in the current environment is an agent who is familiar with how to use the internet to promote real estate.
  • 9. We Know What Your Buyer Wants We have researched what buyers want
  • 10. Meeting Buyer Needs We communicate clearly with buyersBuyers Want a Responsive Listing AgentPotential buyers dont want to waste their time playing phone tag. Make sure the ads youragent places for your home are attached to a 24 hour prerecorded hotline with a specific ID#for your home which gives buyers access to detailed information about your property day ornight 7 days a week without having to talk to anyone. Its been proven that 3 times as manybuyers call for information on your home under this system. If your agent does not this systemthen you lose potential buyers. You want to have as many buyers putting offers on yourproperty as possible.Buyers Want Useful Market ResearchThe best agents provide potential buyers with useful analysis of the market conditions. 74% ofbuyers consider regular updates on recent market activity to be valuable, but only 16% ofagents provide this information. Everything we do is driven by research, so rest assured thatwe provide buyers with all the data on Las Vegas home values that they need to make a bid onyour property.
  • 11. We dont list your property, we SYNDICATE it You need an agent familiar with todays market place The approach is driven by the new realities of todays real estate market: we syndicate your property to all major online real estate platforms.
  • 12. Science of SyndicationRanking on each web site requires different tactics Syndicating to the major real estate web sites is critical, but it goes one layer deeper. Every one of these sites has special techniques to push listings to the top of the rankings. Some involve paying, but for others it is the way your content is presented. We know all of these techniques inside out.
  • 13. Video Never list a property without a video tourLess than 1% of properties sold have a video made to promote them. 50% ofAmericans watch a YouTube video during a typical month. We recognize theimportance of a good quality video and we create a unique video for everyproperty and syndicate it to all the major web sites.
  • 14. Social Media Social media is more than just a buzzwordA lot of people talk a good game, but dothey really understand the game? Everyreal estate agent knows that Facebookand Twitter are important, but mosthave no idea how to actually makethese tools work for them. Dont use abroker that has jumped on the socialmedia bandwagon withoutunderstanding how to use it.
  • 15. Setting a Realistic Price We agree on the market value with the sellerSellers want to get the maximum achievable price, butsometimes greed drives them to list at above market value.This is counter-productive as it reduces the number ofpotential buyers that will visit the property, and is likely toincrease the time it is on the market.This bad situation then gets worse as potential buyers seehow long the home has been on the market and becomesuspicious. You need to make the most of the marketing liftthat comes with having a hot new property, and to do thatyou want to have it priced at market value. We will provideyou with a detailed analysis of Las Vegas home values tosupport the final pricing decision.
  • 16. How to Negotiate Working with the seller we secure the best terms from buyersNegotiate based on Seller Motivations. Different sellershave different motivations. Are you looking to sell quickly, orcan you aff