1. Sun City Summerlin Pricing Report, December 2012Contact:
Philip GustersonTel: 702-752-6872Email: [email protected]
2. 700 Homes Sold on MLS since 2008 Steady downwards price
trend$300$250 Sun City Summerlin ($ per Sq Ft) There has been a
clear downwards trend for four$200 R = 0.284 years.$150$100 $50 $-
1/7/2008 1/7/2009 1/7/2010 1/7/2011 1/7/2012
3. 200 Homes Sold on MLS in 2012 Signs of life in the real
estate market$300 Sun City Summerlin$250 ($ per Sq Ft) The average
price of homes$200 sold in 2012 is $105 per$150 square foot, with
an upwards$100 trend $50 R = 0.0346 $-
4. How We Sell Your HomeMake sure you work with an expert Make
sure the broker that sells your property is familiar with ALL the
sales tactics discussed in this presentation. If you select a
broker who does not make use of all these marketing strategies then
your property will be on the market for longer than it needs to be,
and sell for less than the maximum achievable price.
5. Client Communication All news, good and bad, delivered
efficientlyThroughout a sale wemaintain a high level
ofcommunication with oursellers. They receive regularreports on the
marketingactivity undertaken, andupdates on any changes inmarket
conditions.
6. Buyers Have Changed You need an agent familiar with todays
marketThe LVRE.com approach is driven bythe new realities of todays
real estatemarket: buyers are 18 times morelikely to find their
home on theinternet than in a newspaper, and 36times more likely to
find their homeon the internet than in a home bookor real estate
magazine. Buyers havechanged, and we have responded tothis.
7. Principles of an Efficient Sale There are three critical
factors which drive usThere are three factors that we consider
criticalto getting a property sold quickly at a highprice:1.
Everything we do to sell your property is based on a clear
understanding of what buyers want2. We are experts in leveraging
online marketing to supplement traditional real estate sales
tactics3. We communicate clearly and frequently with sellers
throughout the process
8. We Know How to Reach Your BuyerEffective online
communication is the best way to reach buyers 9 out of 10 buyers
use the internet in their home search, and amongst first time home
buyers it is almost 100%. So you need an agent who knows how reach
these buyers. This is even more important in Las Vegas than some
other cities, since with more than 50% of Las Vegas properties
being bought all cash there are many out of state buyers that use
the internet as their only way to find a property. The first step
buyers used to make when they were buying real estate was to call
an agent, today almost all home searches start on the internet.
Furthermore, the average distance people move has increased from 50
miles to 250 miles. What you need in the current environment is an
agent who is familiar with how to use the internet to promote real
estate.
9. We Know What Your Buyer Wants We have researched what buyers
want
10. Meeting Buyer Needs We communicate clearly with
buyersBuyers Want a Responsive Listing AgentPotential buyers dont
want to waste their time playing phone tag. Make sure the ads
youragent places for your home are attached to a 24 hour
prerecorded hotline with a specific ID#for your home which gives
buyers access to detailed information about your property day
ornight 7 days a week without having to talk to anyone. Its been
proven that 3 times as manybuyers call for information on your home
under this system. If your agent does not this systemthen you lose
potential buyers. You want to have as many buyers putting offers on
yourproperty as possible.Buyers Want Useful Market ResearchThe best
agents provide potential buyers with useful analysis of the market
conditions. 74% ofbuyers consider regular updates on recent market
activity to be valuable, but only 16% ofagents provide this
information. Everything we do is driven by research, so rest
assured thatwe provide buyers with all the data on Las Vegas home
values that they need to make a bid onyour property.
11. We dont list your property, we SYNDICATE it You need an
agent familiar with todays market place The LVRE.com approach is
driven by the new realities of todays real estate market: we
syndicate your property to all major online real estate
platforms.
12. Science of SyndicationRanking on each web site requires
different tactics Syndicating to the major real estate web sites is
critical, but it goes one layer deeper. Every one of these sites
has special techniques to push listings to the top of the rankings.
Some involve paying, but for others it is the way your content is
presented. We know all of these techniques inside out.
13. Video Never list a property without a video tourLess than
1% of properties sold have a video made to promote them. 50%
ofAmericans watch a YouTube video during a typical month. We
recognize theimportance of a good quality video and we create a
unique video for everyproperty and syndicate it to all the major
web sites.
14. Social Media Social media is more than just a buzzwordA lot
of people talk a good game, but dothey really understand the game?
Everyreal estate agent knows that Facebookand Twitter are
important, but mosthave no idea how to actually makethese tools
work for them. Dont use abroker that has jumped on the socialmedia
bandwagon withoutunderstanding how to use it.
15. Setting a Realistic Price We agree on the market value with
the sellerSellers want to get the maximum achievable price,
butsometimes greed drives them to list at above market value.This
is counter-productive as it reduces the number ofpotential buyers
that will visit the property, and is likely toincrease the time it
is on the market.This bad situation then gets worse as potential
buyers seehow long the home has been on the market and
becomesuspicious. You need to make the most of the marketing
liftthat comes with having a hot new property, and to do thatyou
want to have it priced at market value. We will provideyou with a
detailed analysis of Las Vegas home values tosupport the final
pricing decision.
16. How to Negotiate Working with the seller we secure the best
terms from buyersNegotiate based on Seller Motivations. Different
sellershave different motivations. Are you looking to sell quickly,
orcan you afford to sit on the property until it secures thehighest
achievable price? When you are work with us todetermine the list
price, we will consider your motivations.Negotiate based on Buyer
Motivations. If your buyer has to move quickly you canleverage this
by pushing back on some of his demands. On the other hand if this
is acash buyer with offers on multiple properties you have to
negotiate in theunderstanding that the buyer is likely to be less
flexible on deal terms. Making surewe know your buyer helps us
control the pace of the negotiation process and itsoutcome.
17. Seller Disclosures We advise clients to protect themselves
by full disclosureDisclose all known defects in writing. There is
no pointtrying to get something past a buyer because the
futurelawsuit will be far more damaging than the extra
dollarsgained at the sale.
18. Prepare the Home for Sale A few minor touches can support
the sales processYou dont have to spend thousands on staging your
home,you just have to put in the hours to ensure it is
sparklingclean. As well as thoroughly scrubbing and polishing
everysurface you should make sure everything is tidy
anduncluttered. That can be difficult when you have livedsomewhere
for a long time and accumulated a lot of things,but since you are
moving anyway it is time to get as much aspossible boxed up and
stored tidily in the garage.Some fresh flowers and some furnishing
touches are fine, but the basic rule is tomake the home as
uncluttered as possible. If you have pets, or are a smoker then
youneed to do everything possible to kill all the odors in the
house. When buyers comeacross a property that smells bad they
investigate everything else with a far morecritical eye.
19. The Open HouseThis is one of the tools we use to generate
our pool of buyers Only 1% of homes sell from open houses, but rest
assured that we will have one for your property because it is a
great way for us to meet potential buyers even if they dont want to
buy your home. The person who buys your home is more likely to be
someone we met at another open house than the one that we hold for
your home, but the most important thing is that you know that we
use this technique to meet potential buyers.
20. High Levels of Communication The initial listing is just
the first stepMost listing agents spend 80% of their time trying to
secure new listings and 20%of their time working the listings that
they have. We are the exact opposite, andprioritize servicing our
clients. We want you to be a client for life. We are acompany that
you would recommend to your friends and family withouthesitation.We
dont approach the sale of your propertyas a one-time transaction.
30% of people thatuse a real estate agent would not use themagain.
Our goal is to ensure that 100% of ourclients use us again and
again, and to do thatwe ensure that we have outstanding levels
ofcommunication.
21. Communication Tactics The initial listing is just the first
step1. We use an electronic lockbox to track the showings of your
property, and regularly update you on the level of activity2. We
contact every agent that visits the property to find out what their
clients thought, and feed it back into how we present the property.
We send you a summary of this feedback3. Once we receive an offer
we inform all the agents that have shown the property. This
increases the chances of multiple bids on the property4. If there
is a change in the listing conditions, such as the price, this is
automatically sent to all the agents that showed your property
22. Conclusion Three principles guide our approach to selling
properties1. Everything we do to sell your property is based on a
clear understanding of what buyers want2. We are experts in
leveraging online marketing to supplement traditional real estate
sales tactics3. We communicate clearly and frequently with sellers
throughout the process
23. Contact: Philip GustersonEmail: [email protected]:
+1-702-752-6872Web: www.lvre.comDisclaimer: This document is
non-binding on all parties and contains a general descriptiononly.
The information contained herein should be read in conjunction with
more detailedinformation set forth in, or to be set forth in,
future communications. The details described inthis document are
subject to change.