Lintang Suminar*, Eddi Basuki Kurniawan, Fadly UsmanDepartment of Urban and Regional Planning

Faculty of EngineeringBrawijaya University, Malang-Indonesia

*Corresponding Author: lintangsuminar@yahoo.com

SIGNAGE DESIGN ON MAYOR SURYOTOMO

STREET YOGYAKARTA BASED ON VISUAL

ASPECT

INTRODUCTION

Signage design and arrangement

is needed

Using POLICY ANALYSIS and

VISUAL IMPACT ASSESSMENT

MAP

MAP

1

2

3

4

SAMPLE

No Name Position/Instance

1 Prof. Ir. Bakti Setiawan, MA., Ph.D

The Head of Architecture and Planning Department, Engineering Faculty, Gadjah Mada University.

2 RM. Kisbiantoro, SH. The Head of Registration and Data Collection Section, Department of Revenue and Finance Management of Yogyakarta

3 Subakat, SE. The Staff of Registration and Data Collection Section, Department of Revenue and Finance Management of Yogyakarta

4 Tuparman The Staff of Registration and Data Collection Section, Department of Revenue and Finance Management of Yogyakarta

5 Slamet Sudiyono The Staff of Registration and Data Collection Section, Department of Revenue and Finance Management of Yogyakarta

METHODOLOGY

OUTPUTSUITABILITY OF SIGNAGE INSTALMENT ON MAYOR SURYOTOMO

STREET

No SegmentNumber of Signages

Standard Suitability

1 I – East 8 On sidewalk and outdoors:

4 m x 8 m (vertical) or 8 m x 4 m (horizontal) for maximum

On building’s wall:The length (horizontal) for maximum is along the front side of the right/left of the building.The height (vertical) for maximum is 4 m.Height is determined by a 2/3 high walls of the building

100% suitable

2 I – West 9 100% suitable

3 II – East 10 100% suitable

4 II – West 14 100% suitable

5 III – East 2 100% suitable

6 III – West 2 100% suitable

7 IV – East 16 100% suitable

8 IV – West 26 100% suitable

Total 87   100% suitable (87 signages)

SIZE

OUTPUTSUITABILITY OF SIGNAGE INSTALMENT ON MAYOR SURYOTOMO

STREET

HEIGHTNo Segment

Number of Signages

Standard Suitability

1 I – East 8 On sidewalk:Bottom field of small and medium sized signage at least 2,5 m from the surface of the sidewalk, and 5 m for big sized signage.Outdoors:The bottom field is at least 5 m for big sized signage, 3 m for medium sized signage, 2.5 m for small sized signage, and should not be indented on the road.On building’s wall:Adjusting to the height of building

100% suitable2 I – West 9 100% suitable3 II – East 10 100% suitable4 II – West 14 100% suitable5 III – East 2 100% suitable6 III – West 2 100% suitable7 IV – East 16 100% suitable

8 IV – West 2696% suitable

4% not suitable (1 signage)

Total 87  

99% suitable (88 signages)

1% not suitable (1 signage)

OUTPUTSUITABILITY OF SIGNAGE INSTALMENT ON MAYOR SURYOTOMO

STREET

LOCATIONNo Segment

Number of Signages

Standard Suitability

1 I – East 8

Signage should not be placed on the sidewalk with a width of less than 1 m.

The location of signage does not interfere with the existing infrastructure and road users.

Signage of business name text:

a. Placed in front of the building

b. Placed on the outer side of the sidewalk

88% suitable (7 signages)12% not suitable (1

signage)

2 I – West 9 100% suitable

3 II – East 1090% suitable (9 signages)

10% not suitable (1 signage)

4 II – West 14 100% suitable

5 III – East 250% suitable (1 signage)

50% not suitable (1 signage)

6 III – West 2 100% suitable

7 IV – East 16

81% suitable (13 signages)

19% not suitable (3 signages)

8 IV – West 26

85% suitable (22 signages)

15% not suitable (4 signages)

Total 87  

89% suitable (77 signages)

11% not suitable (10 signages)

Total Result:87% (76 signages) is suitable with

the standard and 13% (11 signages)

OUTPUT

INTERPRETATION OF VISUAL IMPACT ASSESSMENT ANALYSIS

No Segment

Number of Visual

Contrast Rating

Category Explanation

1 I – East 32,6 Strong • First Priority: Form• Second Priority: Color,

line, texture, scale

2 I – West 29,2 Strong • Second priority for all elements

3 II – East 30,8 Strong • First Priority: Form• Second Priority: Color,

line, texture, scale4 II – West 29,6 Strong • Second priority for all

elements5 III – East 24,6 Moderate • Texture element didn’t

need to be fixed• Second priority: Color,

form, line, scale

6 III – West 26,4 Moderate • Texture element didn’t need to be fixed

• Second priority: Color, form, line, scale

7 IV – East 30,6 Strong • Second priority on all elements

8 IV - West 28,6 Strong • Second priority on all elements

1.Each element had become the priority for several segments because of the highest value.•Color: Segment I-East and Segment I-West•Form: Segment I-East and Segment II-East•Line: Segment I-East, Segment II-West, and Segment IV-East•Texture: Segment IV-East•Scale: Segment I-West and Segment IV-East2. Segment I-East is the priority segment because it had the highest number of assessment.

OUTPUTSIGNAGE DESIGN AND ARRANGEMENT ON MAYOR SURYOTOMO

STREET

OUTPUT

THANK YOU

SIGNAGE DESIGN ON MAYOR SURYOTOMO STREET YOGYAKARTA BASED ON VISUAL ASPECT

Lintang Suminar*, Eddi Basuki Kurniawan, Fadly UsmanDepartment of Urban and Regional Planning

Faculty of EngineeringBrawijaya University, Malang-Indonesia

*Corresponding Author: lintangsuminar@yahoo.com