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Agenda
• Introduction + Breakfast 20 min • GlobalGiving’s Crowdfunding Game Pt 1 60 min
• Break 15 min
• GlobalGiving’s Crowdfunding Game Pt 2 60 min
• Game Summary and Key Takeaways 25 min
• How to join GlobalGiving’s Community 30 min
• Special Guest: Sherry Manning 20 min
• Questions
Who am I?
Alison Carlman Senior Manager of Marketing and Communications, GlobalGiving
• Colorado Native – Posner Center Member • Communications at Denver Art Museum • Advisor to Kupona Foundation (Maternal Health in
Tanzania) • Former Kiva Fellow (with Kiva.org in Kenya)
Who are you?
• What is your name? • What organization are you from? • What does your organization do (briefly!)? • Where are your projects are located?
Introduce yourself!
Intro to GlobalGiving The world’s first and largest crowdfunding community that connects
nonprofits, donors, and companies in nearly every country around the world.
Talk about the 15%
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GlobalGiving is the first and largest global crowdfunding community for nonprofits. We give nonprofits access to the tools, training, and support they need to become more effective. And because GlobalGiving is trusted by donors of all sizes (including 135+ really amazing companies), all around the world, we channel more extra funding to nonprofits than any other crowdfunding platform.
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Our Founders’ Story: Mari Kuraishi and Dennis Whittle
GlobalGiving’s Core Values • Always Open
Ø We believe in the power of great ideas and that these ideas can come from anyone, anywhere, at anytime.
• Never Settle Ø We have an obligation to question the rules, change them for the better, raise the
bar, play a different game, and play it better than anyone thinks is possible.
• Committed to WOW Ø We act promptly, enthusiastically, and professionally so people are WOW-ed by their
interactions with us.
• Listen, Act, Learn. Repeat. Ø We continually experiment. We fail quickly and productively. We use data and
feedback to guide our course.
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6000+ Organiza-ons
$193+M Total Dona-ons
486K Unique Donors
135 Corporate Partners
165 Countries
Organizations Donors
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• Top Themes:
• Education • Children • Animals • Health
• 42% are more than
halfway to their funding goal
GlobalGiving’s 432 US-based Projects
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The GlobalGiving 15% Fee
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The Optional Add-On
But let’s talk about windfall: that extra money.
$6.25 million extra in 2014
In the form of: "matching funds * our marketing * corporate partner donations * bonus rewards * gift card redemptions
"
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The ‘Net Fee’
The typical GlobalGiving member had a 0% ‘net fee’ in 2014. "
For every $15 that goes to the GlobalGiving fee, we drive,
on average, an additional $20 to the nonprofit.
"
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The GlobalGiving Team
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Enough with me talking…
Agenda
Introduction + Breakfast 20 min GlobalGiving’s Crowdfunding Game Pt 1 60 min
Break 15 min
GlobalGiving’s Crowdfunding Game Pt 2 60 min
Game Summary and Key Takeaways 25 min
How to join GlobalGiving’s Community 30 min
Questions
The Crowdfunding Game Putting the “Fun” in Fundraising
How it works Divide yourselves into three teams The objective: raise $5,000 from at least 40 donors in "
5 days Each team will have 10 hours of staff time each day!
to dedicate to, at most, 3 fundraising activities At the start of each day, your team will collectively "
decide how to use the hours across different activities At the end of the day, the results of your efforts will be " revealed!
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Quick notes This game is trust-based: you are responsible for keeping "
track of your score, bonuses, and penalties – be honest! This game is brand new! We are excited to use this as a learning "
tool and hope you are too. Let us know what you think at the " end so we can make it better.
The results are randomized so there is no favoritism Everything is fictional This game was inspired by Trees for the Future (trees.org) "
that uses a similar tool to teach individuals about their farming " initiatives.
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Let’s Get Started!
Algorithms
100,000 factors are taken into consideration when deciding what shows up on your fans’ newsfeed
Among these are: • How much engagement your past posts have generated? • Which of your users are regularly engaging with your content? • How long it has been since you posted that post? • Are there photos, videos, or links included? • How many people have already engaged with your post?
More engagement = more visibility
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Storytelling Tips Keep it short Make it compelling + relevant to your audience Use large, clear images Focus on one individual or family
• Create an emotional bond between the reader and " the program
Make the impact of a potential donor’s action clear • Be sure to have a call to action and then explain how " the donor will make a difference
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A/B Testing Testing a variable to determine its effects on the outcome Particularly useful in email marketing and website design
• Test subject lines, content, sender addresses, anything Be clear on what you are hoping to achieve and how you will "
know your test worked Different organizations will have different results Keep iterating and testing to get to the best end product Software:
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Facebook Analytics Page Likes Post Reach User engagement Audience metrics Use this information to:
• Schedule posts • See what your audience likes • Compare your performance to "
peers
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What makes a great video Short! No more than 3 minutes Even shorter is better Capture honest and authentic moments from the "
ground Share positive stories Keep the message simple and clear Be careful with effects – they can overpower the video Use colorful scenes set to music
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Photo tips
GlobalGiving recommends using positive imagery Close-up of one person (or animal) making eye contact Colorful, high quality photos are typically best
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Mobile-Friendly! Each year, the number of donors accessing "
GlobalGiving’s platform using a mobile device" increases drastically
• In many countries, mobile access to the internet is " easier to get than access through a desktop or" computer
Google Search Engine Optimization (SEO) places a " lot of emphasis on websites that are mobile-friendly
• This means that if your site is not mobile-friendly, it is harder to " find in a Google search (on any device!)
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Showing Impact
Donors want to know the impact that their donation" is having on the ground
• Donors are more likely to continue giving if they understand " how their donation was used
Getting updates from the field keeps donors engaged • It gives you an excuse to keep reaching out to them too!
Building trust with donors is crucial in developing" strong relationships
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Why use advocates
With charitable donations, trust is key How can someone who doesn’t know you or your "
organization, trust you? Advocates! Peer recommendations carry a lot of weight
• Ex. Amazon reviews, Yelp, Great Nonprofits • Get your donors to recommend you to their peers
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Managing your Advocate Network
Be sure to set clear, achievable goals for each" advocate and review them with your advocates
Set progress check-ins to see how they are doing • Makes them feel valued as a fundraiser • Also makes the advocates feel more accountable to achieving "
their goals if they know you will reach out to them
Show appreciation! • It takes a lot of work to fundraise and you will probably want "
their help again. Make sure your advocates feel appreciated.
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Professional Development!
Your staff has been invited to a fundraising " conference tomorrow to learn about effective" fundraising tactics!
• You can decide to participate in the conference or not • If you do participate, you skip Day 3 entirely BUT you"
gain an advantage – all of your fundraising on Day 4 "is doubled
• If you do not, proceed with Day 3 normally
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Key Takeaways? What did you learn?
Key Takeaways Fundraising is a LOT of work Sometimes you can’t know the outcome of your work Preparation and strategy building are important! No strategy is necessarily the “right” strategy Activities can affect one another, both positively "
and negatively
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More Key Takeaways Don’t do it alone!
• Advocates, board members, other organizations – get help! Not everything will work the same for every "
organization Make donating easy for your donors and make it "
interesting It’s important to test things out before a campaign "
even starts
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What now? Now that you’ve played a Crowdfunding Game, it’s "
time to put your skillsto good use! Use the tips and suggestions from the game to "
develop a full crowdfunding strategy for your " organization to use in campaign
• Include any of the activities you like as much as you like • Just remember, everything takes time!
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How to Join GlobalGiving How to apply and why you should
Features and Benefits Campaign fundraising and long-term fundraising We can help you be more efficient fundraisers Training and one-on-one support from our staff Widgets for your website and other great tools Our website is already mobile friendly J Thank-you notes and project reports are built in Get new donors GlobalGiving’s donor network Corporate partners
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Corporate Partners
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165 Total corporate
partners
$23M Total corporate
Dona-ons GiB Card Redemp-ons
in December
98% Por-on of our partners geHng corporate support
35,000 Corporate employees giving money through
GlobalGiving
Corporate funds
$2.4M
Additional Benefits
GlobalGiving UK • GiftAid donations for UK donors to your project
Our work with Feedback Labs • GlobalGiving is a founding member and works to test"
and develop better feedback tools for nonprofits GlobalGiving’s Impact Work
• Rewarding organizations that are learning • Providing more tools and data to organizations
How to join
Online application • Guidestar integration • Next Deadline = October 24th, 2015
Project Posting through our platform Open Challenge
• Raise $5,000 from 40 donors in a month • December 1st through December 31st • $20,000 in Bonus funds for participants
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Special Guest: Sherry Manning
Friends of ENCA Organic Farm
Questions?
Email: [email protected] or" [email protected]
Phone: +1 (202) 232-5784
Join GlobalGiving: www.globalgiving.org/apply
Please take a few minutes to complete the short survey!
