GlobalGiving workshop Lilongwe 2016

welcome

Photo: The Nyaka AIDS Orphans Project

GlobalGiving Partner Workshop

O B J E C T I V E

Gain a greater understanding of how you can better utilize GlobalGiving to benefit your organization.

Andputyourskillstouseintheprocess!

Agenda

Introductions +activity

2015 Year in Review

Coming in 2016

New Onboarding Process

GG Rewards +activity +break

SMART Online Fundraising +activity

Storytelling +activity +break

Creating a Fundraising Army +activity

Attracting New Donors +activity

Retaining Donors +activity

Benefitting from Corporate Partnerships

Wrap-Up & Questions +activity

Introductions

Me and You

Southern Africa Field Intern

4 COUNTRIES

6,000 KILOMETERS

42 WORKSHOPS

10 FIELD PARTNERS

Route Zimbabwe

Malawi Zambia Namibia

A C T I V I T Y

1.  Name 2.  Organization 3.  Your Role 4.  Your Biggest Challenge in 2016

Introductions

2015 Year in Review

Impact

145,000 donations

$35 million donated

2,584 organizations funded

275 site visits in 37 countries

65% of our nonprofit partners said that GlobalGiving helps them

become more effective not only in fundraising, but overall as an organization

2015 Earthquake in Nepal 2015 Ebola Crisis 2015 Typhoon in the Philippines NOW Syrian Refugee Crisis

After a disaster, we reach out to our partners and

activate our networks to help those in need.

After a disaster, we reach out to our partners and activate our networks to

help those in need. Ebola Crisis Drought in Ethiopia Earthquake in Nepal Typhoon in the Philippines Syrian Refugee Crisis

Coming in 2016

What to plan for

March 16

June 15

Sept 21

BONUS DAYS

P H O T O C O N T E S T

D e a d l i n e J u n e 2 9 V o t i n g J u l y 1 8 – 2 2

S O C I A L I M P A C T A C A D E M Y

A p p l y b y A u g u s t 8 B e g i n s S e p t e m b e r 6

S K I L L E D G L O B A L G I V I N G S U P P O R T

A p p l y b y J u n e 3 o r

S e p t e m b e r 2

Y E A R E N D C A M P A I G N

O p t - I n D e a d l i n e N o v e m b e r 1 8

R u n s i n D e c e m b e r

New Onboarding Process

You shared, we listened

1) Apply online through GlobalGiving.org/apply

2) Get approved by GlobalGiving staff (~30 days)

3) Post ONE project through the site

4) Once the project is approved, raise money!

5) Reach $5,000 from 40 donors to become a “Partner”

”Our presence on GlobalGiving’s website has allowed us to tap into a truly global experience… In short, our partnerships have

saved lives and transformed families.

-sean love, china california heart watch

The GlobalGiving 15% Fee

50% of donors choose to cover

the GlobalGiving fee at checkout

GlobalGiving Programs & Services

One-on-one consultation

Customer service

Academies

Tools & training blog

Matching campaigns

Corporate partnerships

Site visits

GG Rewards

Our new system to earn points and rewards

GG Rewards

A way to earn points, improve your status, and get more visibility

(and more funding!)

Effectiveness Commitment to learning

Engagement

FALSE?

With the community through fundraising


Engagement

FALSE?


L E A R N I N G C Y C L E S

Q U E S T I O N

Do you think learning is important to your organization? Why or why not?

1

LISTEN 2

ACT

3

LEARN

DIY Toolkit Feedback Toolkit Storytelling

Charting Impact GlobalGiving Webinar

Create Your Own

A C T I V I T Y

Create your own cycle 1.  How did you listen to the feedback from your

community, your peers, or leaders in your field?

2.  How did you act on the feedback you received? What data and results did you gather?

3.  What did you learn from your experiment? What will you do next based on these results?

Earn Points!


Engagement

FALSE?


Fundraising Reporting Participation

Site Visits Email +More

F U N D R A I S I N G

R E P O R T I N G

P A R T I C I P A T I O N

S I T E V I S I T S E M A I L + M O R E

0-17 Points

PARTNER

18-35 Points

LEADER

36+ Points

SUPERSTAR

You can find your status in your dashboard

Access to online fundraising, donor management tools,

feedback tools

Ability to post volunteer opportunities for free

Free monthly training

Inclusion in GlobalGiving’s employee giving programs,

matching campaigns, gift card redemptions

PARTNER

+Possible to be recommended to corporate partners

+Eligible to be featured in GlobalGiving social media

+Access to special trainings, matching campaigns, other

programs

+Access to exclusive fundraising tools

LEADER

+Opportunity to be featured in GlobalGiving’s Project of the Month

Club

+Most likely to be referred for a grant

+Most likely to be a guest speaker in GlobalGiving training & academy

courses

+Most likely to be featured in GlobalGiving newsletters (120K

donors)

SUPERSTAR

A C T I V I T Y

1.  Write down 3-5 ways you can improve your organization’s status

2.  If you’re already a Superstar, share your secrets with others!

Improve Your Status

Break

SMART Online Fundraising

Setting SMART goals

Q U E S T I O N

Does your organization set and measure goals?

S pecific

M A R T ime-Bound

ealistic

ction-Oriented

easureable

“S” your goal should be Specific

•  Be better at fundraising •  Reach more people •  Become more popular

•  Raise $10,000 •  Have 100 donors •  50% of donors = new donors

NOT SPECIFIC

SPECIFIC

“M” your goal should be Measurable

•  More donors for our project •  Raise a portion of our program budget •  Most donors = repeat donors

•  Increase newsletter list by 50% •  Raise $50,000 •  Social media audience of 10,000 fans

NOT MEASURABLE

MEASURABLE

“A” your goal should be Actionable

•  Solve the issue of global poverty •  Make donors happy •  Have a trending Twitter hashtag

•  50% of our newsletter subscribers open our emails

•  Get 100 more Facebook fans •  Increase the occurrences of repeat

donors by 25%

NOT ACTIONABLE

ACTIONABLE

“R” your goal should be Realistic

•  Raise $1,000,000 •  100% of people open emails and

donate •  Get one new donor

•  Raise $10,000 •  Increase donor database by 5% •  30% of our email subscribers open

emails

NOT REALISTIC

REALISTIC

“T” your goal should be Time-bound

•  Get 20 more Facebook fans soon •  Get 25 new supporters for when we

need them •  Raise $15,000 as quickly as possible

•  Raise $5,000 in 30 days •  Increase donor database by 5% by

the end of 2016 •  Improve email open rates by 10%

over the next six months

NOT TIME-BOUND

TIME-BOUND

A C T I V I T Y

1.  Draft 2-3 SMART online fundraising goals for 2016 2.  Share with a partner to ensure that your goals are SMART 3.  What are the top challenges you foresee in achieving your

SMART goals?

SMART Goals

Storytelling

Inspirational stories make an impact

Why is Your Story Important?

Having a clear and inspiring story about your organization and the work you do will help you engage your current

supporters and gain new supporters

1 The Issue

2 The Place

3 The People

4 The Idea

5 The Motivation

Stories the Most Successful Campaigns Tell

The Issue

What is the problem your project is trying to solve, and what are the effects of that problem on one person’s life? Describe

that person’s life without your project.

MindLeaps “’When I visited that school, I felt like I was a normal child. I wasn't a street kid anymore.’ These are the words of Eric, a former street child who now attends Sonrise Boarding School in Rwanda.”

E X A M P L E

The Place

How is a problem or solution unique to an individual from a particular place or region in the world? Who are the people

who might care about this person and place?

Earthwatch Institute “Over 40 years, poaching reduced Kenya's population of black rhinoceros from 20,000 to a mere 539. Earthwatch researchers and volunteers are bringing black rhinos back from the brink of extinction.”

E X A M P L E E X A M P L E

The People

How is a problem or a solution unique to an individual who lives within a particular cultural context? How can you motivate other people who might share that person’s identity or values?

Develop Africa, Inc. “This project provides a safe haven – an orphanage called the Dream Home – to help raise children who lost BOTH parents during the Ebola epidemic in Sierra Leone…”

E X A M P L E

The Idea

What is your unique perspective on how to solve the problem? Does your project revolutionize the way people usually deal with an issue? How has your solution impacted one person?

charity: water “charity: water is a nonprofit on a mission to bring clean, safe drinking water to every single person on the planet.”

E X A M P L E E X A M P L E

The Motivation

What is your backstory that is driving you to fundraise for this cause? How can you use your own story to connect with

people in your network and invite them to join you?

The Kupona Foundation “Our vision? High quality maternal and newborn healthcare for all.”

E X A M P L E

T H E T A K E A W A Y S

Have a great story.

Have a clear, simple, and inspiring story that highlights your constituents as heroes, and lets your supporters know why

your organization is important!

Use your story to fundraise.

Highlight stories to engage your supporters.

Share your impact.

Donors want to know how their gift has impacted your work and the individuals your organization is helping. Update them

on this impact, and inspire them to give again!

Project pages give you a framework to tell your story and

allow you to describe where funds will go.

Project reports allow you to share your impact with supporters on

GlobalGiving.

A C T I V I T Y

1.  Create a story for a future project page OR

2.  Write a story for a future project report

Tell Your Story

Break

Creating a Fundraising Army

Leverage your current supporters

Create Fundraising Advocates.

For your supporters that are passionate about your cause, make them part of your fundraising team! Create tools to help them reach out to their networks, thus growing your network.

1 Do they care about your organization

and cause?

2 Can they serve as

brand ambassadors?

3 Are they able to

communicate your story well?

4 Do they have a large

network?

5 Are you comfortable

reaching out to them?

Identifying your Advocates

Once you have identified your

fundraising advocates, help them with tools, content, templates,

calendars and support.

Advocate Materials

Templates

Supply email, Facebook, Twitter, and other templates.

Content Calendars

Work with them to create an outreach calendar and plan.

Make sure they have the best images, text, logos, and

videos.

Communications Tips for Advocates

•  Harness email and social media •  Emphasize project importance, urgency, and why donors matter •  Consider the audience – tailor messages to be consistent but different •  Time messages – one month out, one week out, day before

Engaging Fundraising Advocates

Fundraiser Pages Year-End Campaign Bonus Days

Allows donors to become partners to you in your fundraising efforts

Designed to motivate supporters throughout the month of December, offering bonus awards for projects that raise the most

Donations are matched (up to a certain amount) on each Bonus Day






$8,243 Raised for Rural schools in the Himalayas

CYCLE CHALLENGE

Each year cyclists ride 150km for 2 days through the Himalayas

$2,474 Raised for Maternal Health in Tanzania

LABOR FOR LOVE

Alison asked supporters to donate $1 for every hour a women in their life was in labor

$13,477 Raised for Nepal Earthquake Relief

•  Birthday

•  Marathon or race

•  Sporting event

•  Contest

•  Tribute

•  Disaster relief

•  Wedding

When could a fundraising advocate build a fundraiser page?






18% of all US online fundraising

happens in December






Maximize Bonus Days

•  Give donors at least 1 week notice

•  Identify & recruit fundraising advocates to engage new donors

•  Use the reporting tool to mobilize current donors to participate

•  Spread the word on social media

•  Call or email large donors

A C T I V I T Y

1.  Identify 3-5 people you think could be fundraising advocates for your organization

2.  Write down ideas for how you would structure the relationship

Fundraising Advocates

Attracting New Donors

Finding new supporters


Project Page GG Rewards Microprojects

Create a compelling project page to appeal to donors

Increase your status to improve the visibility of your projects

Utilize microprojects to fundraise for a specific person or activity


Project Page GGRewards Microprojects




Attractive Project Pages

•  Specific, action-oriented title

•  Close-up, high resolution photos

•  Easy to understand, jargon-free, project specific summary

•  Tangible, realistic donation options






Increased Status Brings:

•  Exclusive fundraising tools

•  GlobalGiving social media account features

•  GlobalGiving’s Project of the Month Club

•  Guest speaker in GlobalGiving training & academy courses

•  GlobalGiving newsletter

Or here…

Or here…

Your project

here






Support Ian’s Education Nyaka AIDS Project

•  Tied to an existing parent project on GlobalGiving

•  Fundraise for specific individual or activity

•  Leaders & Superstars only"

•  $250 - $10,000 "

•  Active for 3 months"

Microprojects

A C T I V I T Y

1.  What actions can you take to improve your project page? 2.  Brainstorm 1 or 2 microprojects your organization can post.

Project Pages

Retaining Donors

Keeping the support you have

43% Overall

Donor Retention

64% Repeat

Donor Retention

23% New

Donor Retention

Why Donors Stop Giving

•  No memory of supporting the organization •  Not reminded to give again •  Didn’t feel connected •  Didn’t feel appreciated •  Organization wasn’t transparent about how donations were used •  Organization asked for an inappropriate amount

Using Project Pages As a Tool

Problem Solution Tool

Not reminded to give again Organization asked for an inappropriate amount

Encourage monthly recurring donations Provide a range of donation options

Project Pages

Using Fundraiser Pages As a Tool


Didn’t feel connected Allow donors to become partners in fundraising efforts

Fundraiser Pages

Using Thank You Notes As a Tool


Didn’t feel appreciated

Personalize communications Thank your donors

Thank You Notes

Thank You Note Tips

•  Send as soon as possible

•  Acknowledge the donation amount and source

•  Share photos, anecdotes, and impact statistics

•  Remind the donor of the impact their gift will have

•  Be personal and warm in the language you use

Using Project Reports As a Tool


No memory of supporting the organization Organization wasn’t transparent about how donations were used

Communicate with donors at least every 90 days Show donors how their funds help you achieve your mission

Project Reports

Project Reports

•  Required every three months"

•  Emailed to all project donors and posted on project page"

•  Project reports (2-3 paragraphs): •  Close-up, high-res photos •  Beneficiary stories •  Progress & accomplishments •  Project-specific impact stats •  Call to action

•  Rating 1 (poor) to 5 (excellent)

Project Report Ratings

•  How emotionally compelling is the report/update?

•  Is the report on-topic?

•  Is it written for the correct target audience?

•  Are there high-quality photos?

A C T I V I T Y

1.  Write down 3-5 ideas for stories to include in your next report 2.  Share with someone next to you

Project Reports

Benefitting From Corporate Partnerships

Providing more funding for your projects

$28 Million in 2015 90% of current partners received a portion of non-grant funding

Cause Marketing

Gift Cards

Employee Giving

Grant Management

Gift Cards

Corporations purchase gift cards to give to their employees, customers, and stakeholders who can choose which project(s) to donate to

Grant Management

GlobalGiving recommends outstanding partner organizations for grants from corporate partners. Recommend based on:

o  A company’s selection criteria o  GG Rewards status

(Superstars, then Leaders)

o  Active and engaged organizations

How Can You Benefit?

Become a Superstar

GG Reward status is used to determine which organizations are

recommended to corporate partners

Maintain a High Project Rank Be Active on the Website

Participate in webinars and workshops, take part in

matching days, participate in contests

Post frequent project reports, be an active fundraiser,

create realistic fundraising goals

Wrap Up & Questions

Thanks for coming!

Takeaways

GG Rewards Our new system to earn points and rewards Storytelling Inspirational stories make an impact SMART Online Fundraising Setting SMART goals Creating a Fundraising Army Leverage your current supporters Attracting New Donors Finding new supporters Retaining Donors Keeping the support you have Benefitting from Corporate Partnerships Providing more funding for your projects

Q U E S T I O N

Share one thing you’ve learned today

A C T I V I T Y

1.  Review the outputs of today’s activities 2.  Plan your next steps for when you leave

today’s workshop – keep the momentum going!

Bring it All Together

thank you

GlobalGiving.org | 877.605.2314 | [email protected]

Government & Nonprofit

GlobalGiving workshop Lilongwe 2016