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O B J E C T I V E
Gain a greater understanding of how you can better utilize GlobalGiving to benefit your organization.
Andputyourskillstouseintheprocess!
Agenda
Introductions +activity
2015 Year in Review
Coming in 2016
New Onboarding Process
GG Rewards +activity +break
SMART Online Fundraising +activity
Storytelling +activity +break
Creating a Fundraising Army +activity
Attracting New Donors +activity
Retaining Donors +activity
Benefitting from Corporate Partnerships
Wrap-Up & Questions +activity
A C T I V I T Y
1. Name 2. Organization 3. Your Role 4. Your Biggest Challenge in 2016
Introductions
65% of our nonprofit partners said that GlobalGiving helps them
become more effective not only in fundraising, but overall as an organization
2015 Earthquake in Nepal 2015 Ebola Crisis 2015 Typhoon in the Philippines NOW Syrian Refugee Crisis
After a disaster, we reach out to our partners and
activate our networks to help those in need.
After a disaster, we reach out to our partners and activate our networks to
help those in need. Ebola Crisis Drought in Ethiopia Earthquake in Nepal Typhoon in the Philippines Syrian Refugee Crisis
P H O T O C O N T E S T
D e a d l i n e J u n e 2 9 V o t i n g J u l y 1 8 – 2 2
S O C I A L I M P A C T A C A D E M Y
A p p l y b y A u g u s t 8 B e g i n s S e p t e m b e r 6
S K I L L E D G L O B A L G I V I N G S U P P O R T
A p p l y b y J u n e 3 o r
S e p t e m b e r 2
Y E A R E N D C A M P A I G N
O p t - I n D e a d l i n e N o v e m b e r 1 8
R u n s i n D e c e m b e r
1) Apply online through GlobalGiving.org/apply
2) Get approved by GlobalGiving staff (~30 days)
3) Post ONE project through the site
4) Once the project is approved, raise money!
5) Reach $5,000 from 40 donors to become a “Partner”
”Our presence on GlobalGiving’s website has allowed us to tap into a truly global experience… In short, our partnerships have
saved lives and transformed families.
-sean love, china california heart watch
GlobalGiving Programs & Services
One-on-one consultation
Customer service
Academies
Tools & training blog
Matching campaigns
Corporate partnerships
Site visits
A C T I V I T Y
Create your own cycle 1. How did you listen to the feedback from your
community, your peers, or leaders in your field?
2. How did you act on the feedback you received? What data and results did you gather?
3. What did you learn from your experiment? What will you do next based on these results?
Earn Points!
0-17 Points
PARTNER
18-35 Points
LEADER
36+ Points
SUPERSTAR
You can find your status in your dashboard
Access to online fundraising, donor management tools,
feedback tools
Ability to post volunteer opportunities for free
Free monthly training
Inclusion in GlobalGiving’s employee giving programs,
matching campaigns, gift card redemptions
PARTNER
+Possible to be recommended to corporate partners
+Eligible to be featured in GlobalGiving social media
+Access to special trainings, matching campaigns, other
programs
+Access to exclusive fundraising tools
LEADER
+Opportunity to be featured in GlobalGiving’s Project of the Month
Club
+Most likely to be referred for a grant
+Most likely to be a guest speaker in GlobalGiving training & academy
courses
+Most likely to be featured in GlobalGiving newsletters (120K
donors)
SUPERSTAR
A C T I V I T Y
1. Write down 3-5 ways you can improve your organization’s status
2. If you’re already a Superstar, share your secrets with others!
Improve Your Status
• Be better at fundraising • Reach more people • Become more popular
• Raise $10,000 • Have 100 donors • 50% of donors = new donors
NOT SPECIFIC
SPECIFIC
• More donors for our project • Raise a portion of our program budget • Most donors = repeat donors
• Increase newsletter list by 50% • Raise $50,000 • Social media audience of 10,000 fans
NOT MEASURABLE
MEASURABLE
• Solve the issue of global poverty • Make donors happy • Have a trending Twitter hashtag
• 50% of our newsletter subscribers open our emails
• Get 100 more Facebook fans • Increase the occurrences of repeat
donors by 25%
NOT ACTIONABLE
ACTIONABLE
• Raise $1,000,000 • 100% of people open emails and
donate • Get one new donor
• Raise $10,000 • Increase donor database by 5% • 30% of our email subscribers open
emails
NOT REALISTIC
REALISTIC
• Get 20 more Facebook fans soon • Get 25 new supporters for when we
need them • Raise $15,000 as quickly as possible
• Raise $5,000 in 30 days • Increase donor database by 5% by
the end of 2016 • Improve email open rates by 10%
over the next six months
NOT TIME-BOUND
TIME-BOUND
A C T I V I T Y
1. Draft 2-3 SMART online fundraising goals for 2016 2. Share with a partner to ensure that your goals are SMART 3. What are the top challenges you foresee in achieving your
SMART goals?
SMART Goals
Why is Your Story Important?
Having a clear and inspiring story about your organization and the work you do will help you engage your current
supporters and gain new supporters
1 The Issue
2 The Place
3 The People
4 The Idea
5 The Motivation
Stories the Most Successful Campaigns Tell
The Issue
What is the problem your project is trying to solve, and what are the effects of that problem on one person’s life? Describe
that person’s life without your project.
MindLeaps “’When I visited that school, I felt like I was a normal child. I wasn't a street kid anymore.’ These are the words of Eric, a former street child who now attends Sonrise Boarding School in Rwanda.”
E X A M P L E
The Place
How is a problem or solution unique to an individual from a particular place or region in the world? Who are the people
who might care about this person and place?
Earthwatch Institute “Over 40 years, poaching reduced Kenya's population of black rhinoceros from 20,000 to a mere 539. Earthwatch researchers and volunteers are bringing black rhinos back from the brink of extinction.”
E X A M P L E E X A M P L E
The People
How is a problem or a solution unique to an individual who lives within a particular cultural context? How can you motivate other people who might share that person’s identity or values?
Develop Africa, Inc. “This project provides a safe haven – an orphanage called the Dream Home – to help raise children who lost BOTH parents during the Ebola epidemic in Sierra Leone…”
E X A M P L E
The Idea
What is your unique perspective on how to solve the problem? Does your project revolutionize the way people usually deal with an issue? How has your solution impacted one person?
charity: water “charity: water is a nonprofit on a mission to bring clean, safe drinking water to every single person on the planet.”
E X A M P L E E X A M P L E
The Motivation
What is your backstory that is driving you to fundraise for this cause? How can you use your own story to connect with
people in your network and invite them to join you?
The Kupona Foundation “Our vision? High quality maternal and newborn healthcare for all.”
E X A M P L E
Have a great story.
Have a clear, simple, and inspiring story that highlights your constituents as heroes, and lets your supporters know why
your organization is important!
Share your impact.
Donors want to know how their gift has impacted your work and the individuals your organization is helping. Update them
on this impact, and inspire them to give again!
Project pages give you a framework to tell your story and
allow you to describe where funds will go.
Project reports allow you to share your impact with supporters on
GlobalGiving.
A C T I V I T Y
1. Create a story for a future project page OR
2. Write a story for a future project report
Tell Your Story
Create Fundraising Advocates.
For your supporters that are passionate about your cause, make them part of your fundraising team! Create tools to help them reach out to their networks, thus growing your network.
1 Do they care about your organization
and cause?
2 Can they serve as
brand ambassadors?
3 Are they able to
communicate your story well?
4 Do they have a large
network?
5 Are you comfortable
reaching out to them?
Identifying your Advocates
Once you have identified your
fundraising advocates, help them with tools, content, templates,
calendars and support.
Advocate Materials
Templates
Supply email, Facebook, Twitter, and other templates.
Content Calendars
Work with them to create an outreach calendar and plan.
Make sure they have the best images, text, logos, and
videos.
Communications Tips for Advocates
• Harness email and social media • Emphasize project importance, urgency, and why donors matter • Consider the audience – tailor messages to be consistent but different • Time messages – one month out, one week out, day before
Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to become partners to you in your fundraising efforts
Designed to motivate supporters throughout the month of December, offering bonus awards for projects that raise the most
Donations are matched (up to a certain amount) on each Bonus Day
Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to become partners to you in your fundraising efforts
Designed to motivate supporters throughout the month of December, offering bonus awards for projects that raise the most
Donations are matched (up to a certain amount) on each Bonus Day
$8,243 Raised for Rural schools in the Himalayas
CYCLE CHALLENGE
Each year cyclists ride 150km for 2 days through the Himalayas
$2,474 Raised for Maternal Health in Tanzania
LABOR FOR LOVE
Alison asked supporters to donate $1 for every hour a women in their life was in labor
• Birthday
• Marathon or race
• Sporting event
• Contest
• Tribute
• Disaster relief
• Wedding
When could a fundraising advocate build a fundraiser page?
Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to become partners to you in your fundraising efforts
Designed to motivate supporters throughout the month of December, offering bonus awards for projects that raise the most
Donations are matched (up to a certain amount) on each Bonus Day
Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to become partners to you in your fundraising efforts
Designed to motivate supporters throughout the month of December, offering bonus awards for projects that raise the most
Donations are matched (up to a certain amount) on each Bonus Day
Maximize Bonus Days
• Give donors at least 1 week notice
• Identify & recruit fundraising advocates to engage new donors
• Use the reporting tool to mobilize current donors to participate
• Spread the word on social media
• Call or email large donors
A C T I V I T Y
1. Identify 3-5 people you think could be fundraising advocates for your organization
2. Write down ideas for how you would structure the relationship
Fundraising Advocates
Attracting New Donors
Project Page GG Rewards Microprojects
Create a compelling project page to appeal to donors
Increase your status to improve the visibility of your projects
Utilize microprojects to fundraise for a specific person or activity
Attracting New Donors
Project Page GGRewards Microprojects
Create a compelling project page to appeal to donors
Increase your status to improve the visibility of your projects
Utilize microprojects to fundraise for a specific person or activity
Attractive Project Pages
• Specific, action-oriented title
• Close-up, high resolution photos
• Easy to understand, jargon-free, project specific summary
• Tangible, realistic donation options
Attracting New Donors
Project Page GG Rewards Microprojects
Create a compelling project page to appeal to donors
Increase your status to improve the visibility of your projects
Utilize microprojects to fundraise for a specific person or activity
Increased Status Brings:
• Exclusive fundraising tools
• GlobalGiving social media account features
• GlobalGiving’s Project of the Month Club
• Guest speaker in GlobalGiving training & academy courses
• GlobalGiving newsletter
Attracting New Donors
Project Page GG Rewards Microprojects
Create a compelling project page to appeal to donors
Increase your status to improve the visibility of your projects
Utilize microprojects to fundraise for a specific person or activity
Support Ian’s Education Nyaka AIDS Project
• Tied to an existing parent project on GlobalGiving
• Fundraise for specific individual or activity
• Leaders & Superstars only"
• $250 - $10,000 "
• Active for 3 months"
Microprojects
A C T I V I T Y
1. What actions can you take to improve your project page? 2. Brainstorm 1 or 2 microprojects your organization can post.
Project Pages
Why Donors Stop Giving
• No memory of supporting the organization • Not reminded to give again • Didn’t feel connected • Didn’t feel appreciated • Organization wasn’t transparent about how donations were used • Organization asked for an inappropriate amount
Using Project Pages As a Tool
Problem Solution Tool
Not reminded to give again Organization asked for an inappropriate amount
Encourage monthly recurring donations Provide a range of donation options
Project Pages
Using Fundraiser Pages As a Tool
Problem Solution Tool
Didn’t feel connected Allow donors to become partners in fundraising efforts
Fundraiser Pages
Using Thank You Notes As a Tool
Problem Solution Tool
Didn’t feel appreciated
Personalize communications Thank your donors
Thank You Notes
Thank You Note Tips
• Send as soon as possible
• Acknowledge the donation amount and source
• Share photos, anecdotes, and impact statistics
• Remind the donor of the impact their gift will have
• Be personal and warm in the language you use
Using Project Reports As a Tool
Problem Solution Tool
No memory of supporting the organization Organization wasn’t transparent about how donations were used
Communicate with donors at least every 90 days Show donors how their funds help you achieve your mission
Project Reports
Project Reports
• Required every three months"
• Emailed to all project donors and posted on project page"
• Project reports (2-3 paragraphs): • Close-up, high-res photos • Beneficiary stories • Progress & accomplishments • Project-specific impact stats • Call to action
• Rating 1 (poor) to 5 (excellent)
Project Report Ratings
• How emotionally compelling is the report/update?
• Is the report on-topic?
• Is it written for the correct target audience?
• Are there high-quality photos?
A C T I V I T Y
1. Write down 3-5 ideas for stories to include in your next report 2. Share with someone next to you
Project Reports
Gift Cards
Corporations purchase gift cards to give to their employees, customers, and stakeholders who can choose which project(s) to donate to
Grant Management
GlobalGiving recommends outstanding partner organizations for grants from corporate partners. Recommend based on:
o A company’s selection criteria o GG Rewards status
(Superstars, then Leaders)
o Active and engaged organizations
How Can You Benefit?
Become a Superstar
GG Reward status is used to determine which organizations are
recommended to corporate partners
Maintain a High Project Rank Be Active on the Website
Participate in webinars and workshops, take part in
matching days, participate in contests
Post frequent project reports, be an active fundraiser,
create realistic fundraising goals
Takeaways
GG Rewards Our new system to earn points and rewards Storytelling Inspirational stories make an impact SMART Online Fundraising Setting SMART goals Creating a Fundraising Army Leverage your current supporters Attracting New Donors Finding new supporters Retaining Donors Keeping the support you have Benefitting from Corporate Partnerships Providing more funding for your projects
A C T I V I T Y
1. Review the outputs of today’s activities 2. Plan your next steps for when you leave
today’s workshop – keep the momentum going!
Bring it All Together
GlobalGiving.org | 877.605.2314 | [email protected]