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welcome
Photo: The Nyaka AIDS Orphans Project
GlobalGiving Online Fundraising Workshop
Agenda Introductions 10 min
Why online fundraising? 30 min
Setting goals +activity 30 min
Tell your story +activity 40 min
Break 15 min
Understanding your network +activity 40 min
Why GlobalGiving? 20 min
Wrap-Up & Feedback 15 min
O B J E C T I V E
What is Online Fundraising and how it can affect your organization
Online Fundraising
O B J E C T I V E
SMART Goals and Storytelling
How are SMART goals and storytelling impactful For online fundraising
O B J E C T I V E
Why GlobalGiving
Why might GlobalGiving be impactful for your organization.
I N T R O D U C T I O N S
I N T R O D U C T I O N S
A C T I V I T Y
1. Name
2. Organization 3. Motivation for your work
4. Hopes for 2016
Introductions
W H A T I S G L O B A L G I V I N G ?
GlobalGiving: The Story
From WorldBank to GlobalGiving
BRAZIL
4,321
Founded by two former World Bank executives who have created a new, higher-impact way for
individuals & organizations to direct their philanthropy to their choice of high-quality,
trackable projects in the U.S. and around the world.
Together we are building a global movement for social progress. One donor, one project, one community at a time.
$208m dollars
13,947 projects
165 countries
Always Open.
Listen, Act,
Learn. Repeat.
Never Settle.
Committed to WOW!
Values
C O R P O R A T E P A R T N E R S
W h y O n l i n e F u n d r a i s i n g ?
M A R I K U R A I S H I C O - F O U N D E R & P R E S I D E N T
G L O B A L G I V I N G
“The power of crowdfunding isn’t in the funding, it’s in the crowd.”
Online fundraising is important.
How can online fundraising help my cause?
Offline Organizations
Audience and donors are limited by geographical
location.
Online Organizations
Immediate access to a global audience, increased
visibility, opportunity for growth.
Online fundraising grew 11.3% in 2015.
A C T I V I T Y
Do you think many organizations in your community know about or utilize Online Fundraising?
Talking Point
O B J E C T I V E
What is Online Fundraising and How it could effect your organization
Online Fundraising
S M A R T G O A L S
SMART Goals
Set goals and timelines for your fundraising efforts that are SMART
“S” your goal should be Specific
Specific:
1. We want to raise $10,000 2. We want to have 100 donors
3. 50% of our donors should be new donors
Not Specific:
1. We want to be better at fundraising 2. We want to reach more people
3. We want to become more popular
“M” your goal should be Measurable
Measurable:
1. We want to increase our newsletter list by 50% 2. We want to raise $50,000
3. We want to have a social media audience of 10,000 fans
Not Measurable:
1. We want more donors for our project 2. We want to raise a portion of our program budget
3. Most of our donors should be repeat donors
“A” your goal should be Actionable
Actionable:
1. We want 50% of our newsletter subscribers to open our emails
2. We want to get 100 more Facebook fans 3. We want to increase the occurrences of repeat donors by
25%
Not Actionable:
1. We want to solve the issue of global poverty 2. We want to make donors happy
3. We want to have a trending Twitter hashtag
“R” your goal should be Realistic
Realistic:
1. We want to raise $10,000 2. We want to increase our donor database by 5%
3. We want 60% of our email subscribers to open our emails
Not Realistic:
1. We want to raise $1,000,000 2. We want 100% of people to open our emails and
donate 3. We want to get one new donor
“T” your goal should be Time-bound
Time-Bound:
1. We want to raise $5,000 in 30 days 2. We want to increase our donor database by 5% by
the end of 2016 3. We want to improve our email open rates by 10%
over the next six months
Not Time-Bound:
1. We want to get 20 more Facebook fans soon 2. We want to get 25 new supporters for when we need
them 3. We want to raise $15,000 as quickly as possible
A C T I V I T Y
Create a SMART goal for your organization
Specific, Measurable, Actionable, Realistic, Time-bound
Setting SMART Goals
S T O R Y T E L L I N G
“Storytelling is the most powerful way to put ideas into the world
today.”
R O B E R T M C K E E
ImportanceHaving a clear, engaging and inspriational story will help you gain new supporters and engage your current suppporters
T H E I D E A
Global Community Service Foundation We want to help end infant mortality by training midwives and birth attendants how to take action with 1 minute of birth. "The Golden Minute" taught by our "Helping Babies Breathe" program will identify how to save babies lives, stimulate breathing and help lower infant mortality across South East Asia.
EXAMPLE
T H E M O T I V A T I O N
Central Asia Institute In 2014 alone there were over 13,000 terrorist attacks worldwide. Educating women and girls is the surest way to reduce support for militancy.
EXAMPLE
T H E C H A L L E N G E
Plant a Rainforest in Southeast Asia
Forest loss threatens the existence of thousands of species that live in the forest... Many of the world's indigenous people rely on them to continue their way of life. Degradation of tropical rainforest jeopardizes water security… leading to even great threats to communities' livelihoods, health and economic growth.
EXAMPLE
T H E P L A C E
PATH … bringing a lifesaving vaccine against devastating Japanese encephalitis (JE) to millions of vulnerable children in Southeast Asia and the Western Pacific, helping to stamp out the disease for good.
EXAMPLE
T H E P E O P L E
Asia America Initiative 9 million people in the Philippines were devastated by the super typhoon Haiyan… We seek to surpass our initial goal was 5,000 families or 30,000 persons, mostly children.
EXAMPLE
T H E H E R O ’ S J O U R N E Y
Every story needs a hero.
While your personal story is an important way to connect your network to your cause, you should never be the hero of your
organization’s story.
The real heroes are the communities and individuals you help.
A C T I V I T Y
Discuss with your neighbor.
Who is the hero in your story?
O B J E C T I V E
SMART Goals and Storytelling
How are SMART goals and storytelling impactful for Online Fundraising
Break 15 min
Break
Y O U R N E T W O R K
N E T W O R K M A P P I N G
Who is giving to your organization? Pay attention to their patterns and why they give. Your best advocates and supporters are the ones that already exist.
Who Supports You Now?
Do you have people you don’t know giving to your organization? Are
there first time donors? These individuals offer an opportunity to grow your network, but
first you need to engage them!
Who Could Support You?
Create Fundraising
Advocates.
For your supporters that are passionate about your cause, make them part of your fundraising team!
Create tools to help them reach out to their networks, thus growing your network.
1 Do they care about your organization
and cause?
2 Can they serve as
brand ambassadors?
3 Are they able to
communicate your story well?
4 Do they have a large
network?
5 Are you comfortable
reaching out to them?
Identifying your Advocates
Once you have identified your
fundraising advocates, help them with tools, content, templates,
calendars and support.
A C T I V I T Y
Who could be your potential fundraising advocates?
Remember the criteria: 1. Committed to your cause 2. Able to be an ambassador
3. Can communicate your story 4. Part of a large network
5. You would be comfortable reaching out
Identifying Fundraising Advocates
B U I L D I N G L A S T I N G R E L A T I O N S H I P S W I T H Y O U R D O N O R S
Keeping Donors Informed
Thank You Notes Email Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on Facebook, Twitter, and Instagram.
Keeping Donors Informed: Thank You Notes
Thank You Notes Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on Facebook, Twitter, and Instagram.
Always Thank Your Donors.
Show your appreciate for all the things your supporters are doing to help your organization by sending them personal,
prompt, and sincere thank you notes. Engage them!
50% of donors prefer
personalization
Versus speed when they are being thanked by the organizations they give to. Pay attention to what they gave
to, if they’ve given before, and ask them why they give!
How to Build Relationships: Updates
Thank You Notes Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on Facebook, Twitter, and Instagram.
1/3 of nonprofit revenue in 2015 was generated through email
Keep Them Updated.
Remind your donors of their impact with great stories. This can inspire them to give again, making new donors repeat
donors!
Another main reason donors stop giving is because they forget what they gave to!
Progress + Impact
Donors want to know the impact they’ve helped to create with their gifts.
How to Build Relationships: Advocates
Thank You Notes Updates Social Media
Be sure to thank your supporters – new and old – for the gifts they give.
Remind donors who they gave to and why by letting them know the progress that’s been made.
Stay connected on Facebook, Twitter, and Instagram.
Increasingly powerful presence on Facebook & Twitter
With tens of thousands of followers on Twitter and Facebook, a simple message
about your organization goes a long way.
S O W H A T I S G L O B A L G I V I N G
GlobalGiving is the first and largest global crowdfunding community for nonprofits.
We make it possible for nonprofits anywhere in the world to access the
tools, training, and support they need to make our world a better place.
15% Fee Page GlobalGiving doesn’t charge any application or vetting fees for nonprofits, but we do retain 15% of every donation. Why? Because we will amplify your impact. You Receive: tools, training, one-on-one support, and access to a new crowd of supporters.
In 2015, 50% of donors chose to
cover the GlobalGiving fee at
checkout.
P A R T N E R B E N E F I T S
Why GlobalGiv ing?
Training + Support
US + UK Tax Benefits
Fundraising Tools
New Donors + Funding
Corporate Partners
Volunteer Listings
Training and Support
US and UK Tax benefits
Fundraising Tools
New Donors and Funding Opportunities
Corporate Partnerships
Volunteer Listings
H O W T O J O I N
Complete the online
application
1 GlobalGiving
will review the application
within 30 days
2 After approval,
create a project page
3 Fundraise for your program!
4
-Initially hidden
-Mirror Bonus Days
and Campaigns
Until you reach $5000 with 40 donors
EMERGING BENEFITS
All the benefits
of GlobalGiving
PARTNER BENEFITS
Like tax deductions, training & support, tools, corporate partnerships
and new donors
O B J E C T I V E
Why GlobalGiving
Why might GlobalGiving be impactful for your organization.
A C T I V I T Y
1. Online Fundraising 2. SMART Goals, Storytelling & Impact
3. Could GlobalGiving be impactful for YOU
Review of Objectives
Questions? Feedback?
thank you
Lunch
