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The GlobalGiving AcceleratorModule 1: Setting SMART Goals
The Accelerator Team
Kelly Wilson
United States
Ashlee Cox
United States
Kavita Matthews
India
Celine Morolong
South Africa
Agenda
I. Accelerator Overview
II. SMART Goals and Planning your Campaign
III. GG Rewards
IV. Project Posting Tips
V. Next Steps
VI. Questions
Accelerator Training Schedule
Module #1: Setting SMART Goals
March 1st at 9:00am EST
Module #2: Storytelling and Calendar Planning
March 3rd at 9:00am EST
Module #3: Network Mapping and Advocates
March 7th at 9:00am EST
Module #4: Social Media and Email Campaign Strategy
March 9th at 9:00am EST
Accelerator Crowdfunding
Campaign
Raise $5,000 from
40 unique donors in 3 weeks
March 13th to March 31st
Bonus and Promotional Prizes
Bonus Day March 22nd
from 09:00:001 to 23:59:59 EDT
$10,000In matching funds from GlobalGiving
20%The percentage
that eligible donations will be
matched at
$1,000Two prizes to the projects that get the most dollars
and donors
Bonus Day Prizes
Please note:Donations between $25 and $1,000Matching funds and prizes do not count towards your total money raised for the
Accelerator.
SMART Goals
S – SpecificM – MeasurableA – Action-OrientedR – RealisticT – Time-Bound
S – SpecificM – MeasurableA – Action-OrientedR – RealisticT – Time-Bound
Initial goal:
Raise money for our project.
Final SMART Goal:
Engage our board of directors to raise $1,000 from 10 donors on the first day of the Accelerator crowdfunding campaign.
Taking time to plan your campaign
Why it matters
Plan each step of your crowdfunding campaign
Create a weekly activities plan to share with your team and keep you on track
Step 1
Planning
Start at least 6 weeks before (if you can)
Step 2 Step 3
Follow Up
Thank your donors, evaluate and learn
what worked
Sustained Execution
Schedule prepared communications and engage with network
Set a goal. Evaluate what is working and not working throughout. Review at end.
Campaign plan and goalsCampaign Goals
(broad goals)
Campaign objectives
(SMART goals)
How we will do this
(activities)
How we will measure
success
To increase funds for our after school programme
To raise $5,000 in 3 weeks from 70 donors
Email and phone supportersHost a film nightSponsored event
Amount raisedNo of donors
To increase our individual supporter database
To gain 30 new donors during the Accelerator
Engage champions to reach out to their friendsHost event open to public and encourage newcomers
Number of new donors
To improve our skills in online fundraising
To use digital social media, email and online content to promote our work.
Develop a Facebook pageDevelop a giving pageTailor emails to effectively raise funding
Amount raised online compare with past campaignsIncreased number of people engaging / donating online.
Donor Targeted Strategy
Name
Type
(one-time,
recurring, major, or group)
Projected donation volume
Goal Responsible Individual
Alexis Jones Major donor $200Increase donation
amount by $50Jonathan
Brian Smith One-time $100 Convert to recurring Olivia
Rotary Club Group $1,000Host online fundraiser
Sylvia
We reward organizations for listening, acting, and learning!
GG Rewards
Introduction to GG Rewards
• Emerging, Partner, Leader, Superstar
• Engagement + Effectiveness points
• Post-Accelerator campaign success: more points higher GG Rewards status enhanced benefits
Login to Project Entry (PE) Dashboard
GG Reward Dashboard
N E X T S T E P S
In addition to raising $5,000 from 40 individual donors in 3 weeks,
set at least two SMART goals for the Accelerator Crowdfunding
Campaign.
1. Log in to your GG Rewards Dashboard
2. Find the GG Rewards Cycle for this webinar
3. Earn 2 points by typing in your two SMART goals under Step 2 (Act)
4. Earn 3 points by telling us what you learned from this experience under
Step 3 (Learn).
Need help? Email us at [email protected].
Homework Assignment #3 (continued)
• Add screen steps for completing cycle
Available 24 hours after viewing webinar
Create/ Improving Your GlobalGiving Project Page
Deadline: March 3rd !
(earlier if you want feedback from our team)
Checkout the Accelerator Hub for inspiration and additional help
Specific Action-Oriented Title
Close-Up High-Resolution Photos
Positive and empowering imagery
Image focus on one individual (or small group)
Focal point engaging with the audience
Easy to Understand, Jargon-Free Project Summary
Meaningful Donation Options
5 to 8 options at varied price levels, including at least one option less than $30
Specific, measurable, and time-bound donation options
Compelling and attractive descriptions
Use the conversion tool to see your donation
option in GBP
Accelerator Training Schedule
Module #1: Setting SMART Goals
March 1st at 9:00am EST
Module #2: Storytelling and Calendar Planning
March 3rd at 9:00am EST
Module #3: Network Mapping and Advocates
March 7th at 9:00am EST
Module #4: Social Media and Email Campaign Strategy
March 9th at 9:00am EST
How to start the Accelerator right:
• Submit your project by March 3rd
• Join us on Facebook
• Fill out the pre-Accelerator survey
• Attend the Accelerator trainings
• Use the Accelerator Hub
• Complete your Assignment
Questions?
thank you
