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welcome
Announcements
Blissful Experience 2 min
Weekly Update Nicola 15 min
Other Update Kevin 10 min
Presentation Courtney 20 min
Other Update Donna 10 min
Presentation Phil 20 min
Calling in? 202.330.4040 or bluejeans.com/2023304040
Introductions
Discussion: What do you know about crowdfunding?
Why Online Fundraising?
Break
How to Fundraise Online?
➢ Setting SMART Goals + Activity
➢ Network Mapping + Activity
➢ Telling your story + Activity
➢ Activating donors
Break
Introduction to GlobalGiving
How to join GlobalGiving + Activity
Questions & Networking
Agenda
INTRODUCTIONS
Workshop Facilitators
Ashlee Cox
Program Fellow
Hannah Lee
Partner Services Fellow
A C T I V I T Y
1. What is your name?
2. Who is your organization?
3. What is your organization’s mission in 1 sentence?
4. What are your fundraising goals for 2017?
Introductions
What has your experience been like? What do you know about
crowdfunding? What do you want from online fundraising?
Are you currently fundraising online?
Basics of Online Fundraising
WHAT IS ONLINE FUNDRAISING?
“The power of crowdfunding isn’t in the funding, it’s in the
crowd.”
MARI KURAISHI
WHO IS THE CROWD?
Online fundraising and
crowdfunding should
be used in
collaboration with your
other fundraising
tools.
Another tool in your toolkit
1. Access more money
2. Build relationships with your network locally + globally
3. Build trust and credibility
4. Expand your network of supporters
5. Share your impact!
Goals: Offline or online are the same
WHY FUNDRAISE ONLINE?
LocalOffline fundraising is
limited to a geographic
area, or the cost of have a
global physical presence.
OFFLINE
Global
ONLINE
Going online opens networks
up to a global scale quickly,
cheaply, and efficiently.
HOW DO I START?
Set SMART goals and
decide how online
fundraising +
crowdfunding best
fits into your work.
Strategize
Pick a platform,
check out your and
their calendar, and
get started.
Plan
Reach out to your
networks, cultivate
your relationships,
create content, and
develop stories.
Network + Create
Create a content
calendar, send
emails, thank your
donors, and act on
all the hard work
you’ve done.
Share + Act
15 Minute Break
Set SMART goals and
decide how online
fundraising +
crowdfunding best
fits into your work.
Strategize
Setting SMART Fundraising Goals
WHAT IS A SMART GOAL?
• Specific
• Measurable
• Action-Oriented
• Realistic
• Time-Bound
SMART is an acronym:
“S”Your goal should be Specific
NOT SPECIFIC
• Raise $10,000
• Have 100 donors
• Increase “followers” to 35,000
SPECIFIC
• Raise more funds
• Engage more donors
• Have more “followers”
“M”Your goal should be Measurable
NOT MEASURABLE
• Increase subscribers by 50%
• Raise $50,000
• Acquire 25 new recurring
donors
MEASURABLE
• Have more email subscribers
• Raise a part of our budget
• Increase recurring donors
“A”Your goal should be Action-Oriented
NOT ACTION-ORIENTED
• 3% of newsletter subscribers
open our email
• 35 Facebook followers share
our fundraising campaign post
• Accrue an NPS score of 25 for
donor satisfaction
ACTION-ORIENTED
• Increase newsletter
readership
• Create a viral Facebook post
• Make donors happy
“R”Your goal should be Realistic
NOT REALISTIC
• Raise $10,000
• 44% of our subscribers open
our emails
• Get 25 new donors
REALISTIC
• Raise $10,000,000
• Have 100% of our subscribers
open our emails
• Get one new donor
“T”Your goal should be Time-Bound
NOT TIME-BOUND
• Raise $15,000 by Dec 31
• Get 25 new donors during the
Year-End Campaign
• Acquire 600 new Facebook
fans by end of Q3
TIME-BOUND
• Raise $15,000 ASAP
• Get 25 new donors
• Get to 600 Facebook fans
SMART is… Specific Measurable
Action-Oriented Realistic Time-Bound
WHY SET SMART GOALS?
SMART Goals
• Provide focus, direction, and accountability
• Allow for milestone checks and strategic pivots
• Make for better calls-to-action to donors
A C T I V I T Y
1. Draft 2-3 SMART online fundraising goals
2. Share your goals with a partner; verify your goals meet
the SMART guidelines.
3. What challenges did you have in creating your SMART
goals? How do these differ from the goals you made in
the Introduction Activity?
Develop SMART goals.
Reach out to your
networks, cultivate
your relationships,
create content, and
develop stories.
Network + Create
Network Mapping
“Get to know your network … …this is a critical component to running a successful campaign. Make long lists of your team’s network—include people that can make donations but also
people who have access to larger networks.”
CREAMOSGlobalGiving Accelerator Graduate
WHO IS IN YOUR NETWORK?
Who is giving to your organization? Note their patterns and why
they give. Your best advocates and supporters are the ones that
already exist.
Who Supports You Now?
Family Friends Colleagues
NeighboursCommunity
LeadersPrevious Donors
Do you have people you don’t know giving to your organization?
Are there first-time donors? These individuals represent
opportunities to grow your network, but first you need to engage
them!
Who Could Support You?
Don’t be afraid to think outside of the box!
Your network is bigger than you think!
• Board members
• Diaspora
• Local Business owners
• Leaders in the industry
• Religious Institutions
• Community Foundations
• Alumni
• Volunteers
A C T I V I T Y
1. Map your current network.
2. Map your potential network.
3. With a partner, brainstorm ideas to reach your potential network.
4. Share your learning with the group.
Network Mapping
Creating your Content
TELL YOUR STORY
Stories should contain a single, compelling
character that is relatable to the audience and who is comfortable relaying
specific details, memories and experiences.
An Effective Character
Authenticity
Stories should show—rather than tell—the audience about the character’s
transformation, using rich details and featuring the
character’s own voice, without jargon.
Stories should chronicle something that happens—an experience, a journey,
a transformation, a discovery.
Trajectory
Stories should convey emotions that move
people to act, and marry these with clear, easy-to-
find pathways to get them to those desired actions.
Action-Oriented Emotions
A Hook
Stories should capture the audience’s attention as
quickly as possible, giving them a sense of whose story
it is and what’s at stake.
A C T I V I T Y
1. Break into groups of two.
2. Have one partner tell a story about a constituent impacted by
your organisation. (2 min)
3. Share feedback on what you found most compelling about
the story, and what could have strengthened the story. (2 min)
4. Switch roles.
What makes an effective story?
Create a content
calendar, send
emails, thank your
donors, and act on
all the hard work
you’ve done.
Share + Act
ACTIVATE YOUR DONORS
43%Overall donor
retention
64%Repeat donor
retention
23%New donor retention
Be sure to thank your supporters—new and old
—for their gifts.
Thank you notes
Show your appreciation for all the things your supporters are
doing to help your organization. Send them personal, prompt,
and sincere thank you notes. Engage them!
Always Thank Your Donors
…versus speed when they are being thanked by the organization
to which they gave. Pay attention to what they gave to, if they’ve
given before, and ask them why they give!
50% of donors prefer personalization …
Updates & Stories
Remind donors who they gave to and why.
Let them know the progress that’s been made. Don’t forget to
include a call to action!
56%of individuals who respond to a
nonprofit call to action cite being motivated
by compelling storytelling
Your emails, your social media, how you talk to a stranger, how
to convey your work to a funder or board member.
Your story shows and shares your organization’s impact.
Stories can be used everywhere
A C T I V I T Y
15 Minute Break
Pick a platform,
check out your and
their calendar, and
get started.
Plan
AboutGlobalGiving
WHO WE ARE
GlobalGiving is the first and largest global crowdfunding community that connects
nonprofits, donors, and companies in nearly every country around the world. We make it possible for
local organizations to access the funding, tools, training, and support they need to become more
effective and make our world a better place.
We’re here to connect nonprofits to ideas, information, + money!
Our Founders
Mari Kuraishi + Dennis Whittle
Always Open
Never
Settle
Committed to WOW
Listen, Act, Learn. Repeat.
$250mDollars donated
through GlobalGiving
15Years operating
+570kDonors giving
through GlobalGiving
+15kProjects funded on
GlobalGiving
165Countries
138Corporate Partners
HOW MUCH DOES IT COST?
15%The GlobalGiving Fee
We’re working to drive more funds to
your project, making up for our fee
and then some.
Last year GlobalGiving drove an additional $10
million to our partners!
0%With this extra money, the typical GlobalGiving
partner had a 0% net fee in 2015.
For every $15 that goes to the GlobalGiving fee, we drive, on average, an additional $20 to the nonprofit!
FEATURES + BENEFITS
We’re here to support our
nonprofit partners with
everything from helping
you navigate your account
to developing an online
fundraising strategy.
One-on-one Support
GlobalGiving works hard
to introduce new donors,
new corporate partners,
and new organizations
to the community.
New Networks
Thank you note tools,
donation management,
project report sends, and
much more—GlobalGiving
offers numerous ways to
help you develop donor
relationships.
Donor Tools
GlobalGiving is here to
do more than process
your donations—we’re
here to offer you
access to ideas +
information!
Training + resources
To help our partners
activate their networks
we offer a calendar of
campaigns every year
with matching days,
photo contests, and
much more!
Campaigns
With thousands of
nonprofit partners, we’re
working to build a
community of collaboration
and information sharing.
Community
Tax benefits for UK & US donors
Assured legitimacy
Corporate Programmes
Mobile-friendly website & giving
GlobalGivingmarketing
Disaster Relief Campaigns
HOW DO WE RESPOND TO DISASTERS?
GlobalGiving works to stay up to date on disasters globally.
DISASTER OCCURS
GlobalGiving Response: Large disasters
If the disaster hits critical mass in terms of damage, nonprofit response, corporate and/or and donor interest, we post a fund.
FUND IS POSTED
We start soliciting donations and promoting the Fund in the media
GLOBALGIVING OUTREACH
Within the first week of a disaster we work to get funds to the ground
SEND MONEY
If a disaster occurs in your community, post a project, and let us
know what’s happening; we’ll be able to direct interested parties
to your project(s).
We’re also here to support smaller or more locally focused disasters.
We know the days after a disaster are crucial to a community’s
relief + recovery work. We want our partners to focus on helping
their communities—we’re here to get you funds and visibility as
quickly as possible.
When a disaster occurs in your community, post a project
and let us know what’s happening.
We’re here to provide visibility + money
$2.2mRaised for disaster
response in 2016
COMMUNITY. In the end, it’s the people behind our
amazing partnerships that make GlobalGiving so powerful.
How to JoinGlobalGiving
THE GLOBALGIVING ACCELERATOR
The Accelerator is a time-bound fundraising campaign that will
lead an organization to become a full-time partner on
GlobalGiving once they have raised $5,000 from 40 donors.
It’s designed to support organizations to succeed in
crowdfunding through one-on-one support, online trainings, and
great tools!
So what is the GlobalGiving Accelerator?
For the three weeks prior
to the Accelerator,
GlobalGiving provides
online trainings sessions,
calls, and email support to
help you succeed.
GlobalGivingsupport
Our Facebook community
of Accelerator
participants, GlobalGiving
staff, and past graduates
all work together to help
you succeed.
Community Support
Click “Join” on the
GlobalGiving website
and start your
application.
We’ll ask you for some
organization
documents.
STEP 1: Submit your Application
After your
application has been
approved by our
vetting team, post a
project telling your
story.
STEP 2: Post a
Project
Once accepted, you’ll join
one of GlobalGiving’s
Accelerator fundraising
campaigns to raise $5,000
from 40 donors. Graduate
and become a full time
partner! You can do it!
STEP 3: Participate
in the Accelerator
SUBMIT YOUR APPLICATION
www.globalgiving.org/apply
Program Materials
Letter of Reference
Certificate of Government Registration
Founding Document
Financial Documents
Disbursement Information
POST A PROJECT
Create your project page
PARTICIPATE IN THE ACCELERATOR
Training Crowdfunding Rewards
Sample Training Schedule
Module 1 – SMART Goals
Module 2 - Storytelling + Calendar Planning
Module 3 - Network Mapping + Advocates
Module 4 - Social Media + Email Marketing
After training, start crowdfunding!
$5,000+Dollars
40+Donors
We’ll provide matching funds and bonus prizes
This will help motivate you and your donors!
WHAT HAPPENS WHEN WE SUCCEED?
You become a full-time community member on GlobalGiving!
Press release about your
success
Promotional Toolkit
Featured in a GlobalGiving
email campaign
Featured on GlobalGivingsocial media
Certificate of completion
Access to GlobalGiving’s
whole platform!
• Donor management +
communication tools
• Academies + trainings
• Fundraising campaigns
• Corporate partnerships
• Reputation building
and visibility
Full Partner Benefits
The deadline for the next
Accelerator is 3rd May 2017
A C T I V I T Y
• What title would you use for your page?
• What kind of photo would you use and why?
• Use your SMART goal- what would your fundraising target be?
• What would you include in your summary? Use your organisation’s mission
• What Challenge are you trying to combat? Be Specific!
• What are you doing to combat the problem? Use your SMART goals
• What long-term impact are you trying to achieve?
Design Your Project Page - Handout
Ready to Join GlobalGiving?
Visit GlobalGiving.org/join to get started.
Questions?
thank you
GlobalGiving.org | 877.605.2314 | [email protected]