TARGET MARKET

WHICH ONE?

For my target market I have decided to look at the

more teenage/ young adult market. This is because

people this age are more likely to buy a music

magazine and are more interested in music. I have

also chose this market because I am a young adult,

so can relate to my market and identify their needs

much easier that I would say a 50+ magazine.

OTHER MAGAZINES

Most popular music magazines aim there magazine

at this market, because this is such a popular

market. Magazines such as ‘billboard’, ‘NME’,

‘Rolling Stone’ etc. These are magazines I hope to

use for information and inspiration.

MALE OR FEMALE

Theories suggest that more females buy music

magazines as more females feel like they can relate

to the lives which are in the magazine. However I

plan to make my magazine more androgynous so

that it appeals to a larger target market. However

the problem with this is that it is harder to create a

magazine which suits both male and female.

ICONIC FIGURES

If I am doing a magazine for young adults, I need to look at iconic

figures for this age rang, and how I could include them in my

magazine.

Iconic figures for this ages range would be:

Rihanna Jesse J Oasis

Arctic Monkeys Bastile Lady GaGa

Beyonce Calvin Harris/ David guetta

KOL Jay-Z/ Kanye west

One Direction Eminem

The Scrip The Wanted/Lawson

INTERESTS

Young adults may be more interested in the gossip about famous

icons and what they are getting up to in their lives. So interviews

and gossip would be a good selling point for my magazine, as this

is more what the viewer is interested in. For my two page spread,

I feel that an interview would be a good use of space for my style

magazine. I will also have the person I am interviewing to feature

on my front cover. However Young adults like things to be

different and statement so I will have to think of a cover which

stands out and catches my target markets eye.