By now you have to know that you must define your target market.

You cannot serve "everyone."

When I was a new Conference Center Director, that was our motto, 'We are here to serve everyone'. We quickly

found out that doesn't work.

We then segmented our sites, to see how we could define our target market:One Center targeted adult and later

included family groups.

The other two targeted youth.

I guess it's hard to imagine that Christian Conference Centers could be very competitive. But, we discovered that

even Churches are intensely crowded with marketing messages.

So....

We had to 'Get clear' on our message to each target group and for each site.

Find our biggest issues of our target audience at each site.

This was our only way to understand how to serve the groups that we wanted for each site.

When you know and understand your target audience really, really, well, then you are able to position yourself as

their problem solver. And, you will be able to have the best possible message for your target audience.

You really do need to talk about the results of working with you.

And those results are based on their biggest issues and struggles.

This is your message.

Not many of us really do the fact finding that is required to get to know who our ideal client is and what they struggle

with the most.

I would really like you to work on discovering your ideals clients' core problems.

---- And, I am sure that you clients would love to have you help them.

Once you know how, that is.

Do you know:

What are they struggling with?

What are the obstacles that are in their way?

What is keeping them from where they want to be?

When you are able to put out products and services to help them with the solutions that they need the most, you

can deliver the results. You will also be getting better results for your business.

You'll bring about the solution to the problem that keeps them awake at night.

And, you'll start to create raving fans for your products and services.

When you are able to clearly define your target market and know how to help them, you will know what they will

pay to have.

You will be positioned as the one that they will really have to hire to help solve that issue: That problem they can't

seem to get solved.

So understand your clients. Get clear, drill down to the person who would be the one you really want to work

with and help.

Then when you know your ideal clients' problems and you have their solution, you can start messaging directly to

them.

Then...

By marketing to and networking with your ideal clients, you'll spend your time and energy directly on the

individuals who will purchase your products or services!

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