l o c a t i o n

Sleepictures is run from Teresa Flowers's home. She is currently looking for a space to work from in Salt Lake City.

t a r g e t m a r k e t Sleepictures products appeal to a wide variety of customers and can be worn and appreciated by representatives of all age groups. Because of the time and dedication it takes to create each of the products, we expect our customers to be individuals of middle and upper class who are willing to invest in an original, high quality art piece. Because Sleepictures products make great gifts, the target audience is both men and women of above average disposable income. As Sleepictures grows, we will offer several lines of products targeted at different demographics, making our products avail-able at stores like Target and Kohl's in addition to higher end boutiques.

Sleepictures target market can be divided in terms of geographical location. Sleepictures pieces are distributed throughout a number or stores and galleries in Utah, as well as many outside of state and abroad. The products will also be sold at art fairs and festivals around the US, so most of the Sleepictures target market will be educated, art- and music-oriented residents of this area. Currently, Sleepictures products are avail-able in shops in Salt Lake City (Fresh, Fice, Bella Forte,) Provo (Bon Bons Boutique,) San Francisco (Doe,) Portland (Together Gallery,) Los Angeles (Ghetto Gloss,) and San Diego (Maeve Riley.)

p 801.403.4315350 south 200 east #717 salt lake city, utah 84111

teresa@sleepictures.com www.sleepictures.com

l o c a t i o n & t a r g e t m a r k e t

Sleepictures will also utilize internet to sell our products, where we are not limited by geographical location. Sleepictures' target demographic is tech-savvy urban men and women in large cities (New York, Los Angeles, Chicago, Seattle, Portland) age 18-45. At present, Sleepictures sells its products on etsy.com and supermarkethq.com. As Sleepictures grows further, we will expand into the Asian market, starting with Japan.