Target Market

MBA Professional Session 2007-09

KHALID AZEEM 8257

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Manufacturers/ Service Provider:SWISS Dubai & USA

Target Market & Focus: Beauty Of women is targeted.

Swiss has Focused on Natural way to achieve freshness.Products/ Service: Skin treatment tonics like Face Washer, Skin Polisher, Skin Tonic, Astringents.Quality & Attraction:

Manuctered By natural productsRanking = 4

Manufacturers/ Service Provider:Standard Charted Bank (Pakistan) Limited.

Target Market & Focus: The bank offers his service

To business persons & focused on safe & foolproof Credit card.Products/ Service:

Service of VISA Card (Credit Card) Named as SAADIQ. Quality & Attraction:

Visa cards are available according to bank balance & monthly income of any personRanking = 3

Manufacturers/ Service Provider:Nikon (Japan)

Target Market & Focus: Camera industry is targeted.

While Nikon focused on light weight & more efficient cameras.Quality & AttractionStart up time = 0.9 secShutter Release time = 0.005 secLcd Size = 2.7"Resolution = 12.1 Mega PixelRanking = 2

Target Market & Focus:

Products range of Electronics used in home is offered.Products/ Service: Air Conditioner, Micro wave oven, Refrigerator, Vacuum Cleaner Etc.Quality & Attraction:

Best quality products, with 5 to 6 years warranty.

Ranking = 1

Target Market & Focus: Lovers of sweet Dishes are targeted.

Products/ Service: Laziza offers Kheer, Falooda, Sheer Khurma, Kulfa, Firni & many Other sweets.

Quality & Attraction: Ingredients of Laziza products are

natural. Laziza is also ISO certified. the dishes can be prepared in less time.Ranking = 5