TARGET MARKET VISUAL BOARD

Theme-Cosmic Rays

Category-Party Wear

Product- Garment (Tunic, kurti top for woman)

Geographic Segmentation

Region –Indian and western country

City size –Major metropolitan areas

Demographic Segmentation

Age -16-35 years

Sex- Women’s

Income - < Rs.15, 000- , > Rs.50, 000

Education –High school graduate, college graduate, postgraduate

Occupation –professional

Psychographic segmentation

Personality- novelty seeker

Attitudes-positive attitude

Psychographic segmentation

Lifestyle- status seeker and outdoor enthusiasts

Theme-Cosmic Rays

Products