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Join Graphic Facilitator Jeannel King and learn how to draw forth insights about your target user. You'll use three different visual templates to better understand who your target user REALLY is, what that user REALLY wants/needs/expects/feels, and how that understanding can inform your actions to better meet their needs moving forward. All through the lens of cool cats and cat wranglers. (And some stick figures!) This was a conference session presented at the 2014 SoCal UX Camp.
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#socaluxcamp @jeannelking
Understanding your Target User...the Visual Thinking Way!
Jeannel King Stick Figure Strategist
www.jeannelking.com @jeannelking
31 May 2014 #socaluxcamp
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
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!
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§ Explore principles of visual and people-centered thinking
§ Simple and effective tools § Practical, hands-on
application of the tools and lessons throughout the workshop.
§ Confidence to use these tools with your team once back at the office.
#socaluxcamp @jeannelking
Ecosystem
Empathy
Map
?Storyboard
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Exploring the Ecosystem
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Ecosystem
Who are the Cool Cats in your Neighborhood?
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Ecosystem
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?
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\
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T.U.
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T.U.
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T.U.
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T.U.
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T.U.
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T.U.
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T.U.
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T.U.
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T.U.
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Your Turn!
T.U.
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Ecosystem Insights
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Getting to Know our Target User
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Empathy
Map
What’s a “Day in the Life” like for this Cool Cat?
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Empathy
Map
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Name: Job Title:
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Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
Meow!
Stop that meowing!
Such a
handsome
kitty!
Dude, my name is Tom!
#socaluxcamp @jeannelking
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
Dude, my name is Tom!
#socaluxcamp @jeannelking
Your Turn!
Name: Tom Job Title:
Think
See
Say
DoFeel
Hear
Dude, my name is Tom!
#socaluxcamp @jeannelking
Persona Insights
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Applying our Insights for Action
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How can you best serve this Cool Cat moving forward?
?Storyboard
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?Storyboard
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?
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?
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Your Turn!??
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Action Insights
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To Recap...
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Ecosystem
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
Empathy
Map
#socaluxcamp @jeannelking
#socaluxcamp @jeannelking
?Storyboard
#socaluxcamp @jeannelking
§ Explore principles of visual and people-centered thinking
§ Simple and effective tools § Practical, hands-on
application of the tools and lessons throughout the workshop.
§ Confidence to use these tools with your team once back at the office.
#socaluxcamp @jeannelking
Q&A
#socaluxcamp @jeannelking
Thank you!
