Sportsmedia Brochure Lr2 Copy

GET YOUR BRAND MESSAGE INTO RADIO SPORTS BULLETINSAND PODCASTS

GET YOUR BRAND MESSAGE INTO RADIO SPORTS BULLETINSAND PODCASTS

“

A BRIEF INTRODUCTION TO SPORTSMEDIA

Sportsmedia delivers and broadcasts LIVE radio sports news, business news and web podcasts... all funded by sponsorship.

Sportsmedia broadcasts 8,250 radio sports bulletins per year... 5,170 business bulletins per year.

ONLY Sportsmedia can ENSURE that your sponsor message will be broadcast around high impact, must-listen-to editorial. Why? Our radio stations are contracted to us.

Sir Geoff Hurst and Kenny Dalglish MBE open the new offices of

If you’re looking to use radio and the internet to:

• activate your brand’s event sponsorship or

• associate your brand with major sporting events and

• if your website needs podcasts to keep people on your

site, then Sportsmedia can help.

Our team broadcasts live Sports News and Finance News bulletins

everyday to radio stations and internet websites.

Sportsmedia has exclusive access to star names in

sport. In 2008, we have delivered one-to-one interviews

with Arsène Wenger, Sir Alex Ferguson, Dame Kelly Holmes

Dame Tanni Grey-Thompson and Sir Steve Redgrave.

“

WORKING WITH MAJOR RADIO NETWORKS

Sportsmedia’s Centre Court position at Wimbledon

Audience Growth up 40% year-on-year. Affiliate station list up 50% in 2008.

• Sportsmedia launched in 1992 and now features on over 100

stations and in every major city across the UK on FM, AM,

DAB, Sky, Freeview and the Internet.

• Working with every major radio network.

• We distribute our content across the internet. Our podcasts, including

accompanying text and sponsor logos can be seen and heard on

News Now, sponsoredbyyou.com (Nationwide’s football website),

racingpost.co.uk and our own Football Audio Channel on iTunes.

• Sportsmedia has reporters live on Centre Court at Wimbledon,

The Open Championship, The Six Nations Championship,

The Cheltenham Festival plus key Premier

League and Champions League games.

SPORTSMEDIA: THE STORY SO FAR

and Businessmedia look set to propel Sportsmedia into additional growth phase.

“ Flamboyant entrepreneur”David Sumner Smith - The Daily Telegraph

1992: Jonny Gould forms Sportsmedia Broadcasting Ltd., a broadcast news agency providing sports audio content to radio stations, as well as programming for PR companies, sports sponsors, governing bodies and retail chains.

1994: The company starts providing a sports bulletin feed to UK Radio stations with the establishment of The Sportsmedia Bulletin Network.

Since 1994: Sportsmedia has covered the Wimbledon Championships.

1994: BUPA becomes Sportsmedia client.

Since 1995: Sportsmedia has covered golf's Open Championship.

Since 1996: Sportsmedia has covered every UEFA European Football Championship.

1996: Sportsmedia pioneers an audio website providing sports news and interviews, created in partnership with internet company Datanet Marketing Services and later, the 365 Corporation white labelling content to partner websites.

1996: Sportsmedia produces LIVE streamed audio coverage of Wimbledon for AOL.

1996: Sportsmedia Bulletin Network has 25 stations.

1997: Nationwide becomes Sportsmedia client.

1999: IG Index becomes Sportsmedia client.

2000-2003: Sportsmedia creates audio content for Sporting Life, Freeserve, Tiscali and RealPlayer, and live streamed broadcasting to Sporting Life and Tote Bookmakers. It also develops a premium rate telephone service and a Voice Activated bulletin service for Virgin Mobile.


2006: Sportsmedia moves to new West London offices, which are officially opened by Sir Geoff Hurst and Kenny Dalglish.

2006: Sportsmedia launches www.footballaudio.com, the world’s first website available internationally, dedicated to football audio interviews.


2007: Sister company Businessmedia launches finance news bulletins called On The Money, Money Talks, initially to 24 stations.

2008: Sportsmedia signs contract with GCap Media to provide sports and finance news bulletins for the Gold Network for two years.

2008: Sportsmedia Bulletin Network has 106 stations. Businessmedia Bulletin Network has 64 stations.

“

WHY YOU SHOULD USE US

The Sportsmedia Bulletin

Network helps bring your

sponsorship to life

One of the most far-reaching and effective sports sponsorship activation services

• Your sponsorship, its message and even your Brand

Ambassador can be an integral part of our daily sports

bulletins delivered nationally via over 100 local stations

in every area of the country.

• Allowing you the option of promoting an existing

sponsorship or forming an association with a selection of

high-profile sports events, through exclusive sponsorship

of our news reports.

• The Sportsmedia Bulletin Network can tangibly add

value to your sponsorship, by incorporating it within

relevant must-listen-to local sports news creating true

stand-out for your brand.

• Via Radio: the most personal medium of all – and

via the Internet - the most measurable.

• We will add value and reach to your sponsorship

programme and provide you with enhanced awareness.

• High impact broadcasts through a

trusted source for the listener –

their local radio station or

preferred website.

“For TXU Energi it was vital that the sponsorships with Ipswich Town and the Rugby League Challenge Cup reached as many people as possible. Brand awareness was the No.1 objective and Sportsmedia have delivered beyond our expectations. They are a professional outfit and a pleasure to deal with, but most importantly they over deliver for their clients. I would have no hesitation in recommending Sportsmedia.” Andy Kenny, brandRapport

“We have used the services of Sportsmedia extensively, in particular during the World Cup. It always proves to be a successful and cost effective way of communicating our messages to significant audiences across both radio and the internet. We are pleased to be continuing to work with Sportsmedia to help promote our ongoing association with the England football team .” Peter Gandolfi, Nationwide Building Society

ADD YOUR BRAND TO THE LIST

We understand the importance of a strong, distinctive brand, with clear

and consistently communicated values. We’ve worked for some of

sponsorship’s biggest names and continue to do so.

We have promoted successful sponsorship programmes themed

around events including Football, Rugby and Cricket World Cups,

The Champions League, The Ryder Cup, The Open Championship,

Wimbledon and The Premier League.

Major companies, major sponsors

“ Check out some of our sponsors”

SPORTSMEDIA ON-LINE: CREATING PODCASTS AND DISTRIBUTING COMPELLING AUDIO AND TEXT TO THE WORLD’S LEADING SITE .

The sponsor takes ownership of the whole story, just like our radio service.

Observe how our podcasts

are accompanied by logos,

copy, detailed text and a hyperlink

to your site. The sponsor takes

ownership of the whole story, just

like our radio service.

Your sponsorship message distributed across the worldwide web,

with the same guaranteed syndication methods we use in radio.

Not only can we make EXCLUSIVE podcast content for your

website to keep your customers online for longer – but we can

send it round a growing network of the world’s leading sites to

exploit and activate your sponsorship to an interactive audience.

“

NEW: BUSINESSMEDIA BROADCASTING

Businessmedia is Britain’s fastest growing specialist news network - from 0-60 stations in less than a year!

Gould’s switch into personal finance information seems

a stroke of genius. People are more hungry than ever for easy-to-digest financial news and analysis: Colin Farrington, Director General, Chartered Institute of Public Relations

• Imagine Finance News where your company, its products and services and your sponsorship message can be editorialised into a bulletin where stories delivered make a difference to the listener.

• A company or brand spokesman given guaranteed exposure everyday.

• Finance News for someone who’s a taxpayer, a buy-to-let owner, a low-cost airlines traveller – news for everybody.

• Consumer-led Finance News was launched for local radio in March 2007. Already we have more than 60 affiliate stations broadcasting to London, Birmingham, Leeds, Manchester, Bristol, Nottingham, Cardiff, Cambridge and more.

• Accessible news which affects people’s mortgages, holidays, their buy-to-lets and their jobs – your news as consumer, taxpayer, employee and citizen – not just for the elite in The Square Mile.

• Everyday at the same time to the biggest audiences, complete with headline data and pop shares – and how their fluctuations affect day-to-day transactions.

Wrexham

sex & Brighton

Peterborough

Cardiff, New, Newport & South Wales

0,000

Southouthend & Chelmsford

829,000

Coventry

d) 967,000

Reading

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2,496 0,496,000

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428,000

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t

170 (former Capital Gpital Gold)

1,268,000

Hampshire & isle of Wight

557 AM (former ClasClassic Gold)

570,000

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562,000

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ham

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454,000

Gloucester & Cheltenha

Gold 792792 AM (former Classic Gold)

651,000

Bedford

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1,205,000

Luton


708,000

Bournemouth & Poole

Gold 936 / 1161 (former Classic Gold) 856,000

Swindon & West Wiltshire


715,000

Derby

Gold 990 / 1017 (former Classic Gold) 1,579,000

Wolverhampton, Shrewsbury & Telford


1,288,000

Nottingham

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Hampshire


Kent


London


Manchester


Sussex


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Basingstoke


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Bristol & Bath


Cambridge


Coventry


Devon (South)


Dorset


Essex


Humberside


Lancashire (Central)


Leeds


Leicester


Liverpool


Norwich


Nottingham


Peterborough


Plymouth


Reading


Swindon


Teesside


Tyne & Wear


Wiltshire (West)


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Sky Digital, Virgin, Telewest & Tiscali

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256,000

Stevenage, Welwyn Garden City & Hitchin

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178,000

Yeovil & Ilminster

Jack FM

234,000

Oxfordshire

KL.FM 96.7

165,000

Kings Lynn, Swatham & Fakenham

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74,000

Kendal, Windermere & South Lakes

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144,000

North Devon

Lite FM

193,000

Peterborough

Oak FM

139,000

Loughborough, Melton Mowbray

Oxford FM

234,000

Oxfordshire

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1,024,000

Bradford, Kirklees & Calderdale

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376,000

Omagh & Enniskillen

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376,000

Londonderry & North West Ireland

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376,000

Coleraine & County Antrim

uay West 107.4 FM

58,000

Bridgewater & Sedgemoor

65,000

West Somerset

700,000

Costa's Blanca, Calida & del Sol

124,000

Oswestry & Shrewsbury

196,000

Worthing, Littlehampton & Shoreham

182,000

Cheltenham

145,000

Weston Super Mare

334,000

Cambridge & Ely

156,000

Harrogate. Wetherby & Ripon

158,000

Telford & Shrewsbury

ldershot

692,000

Surrey, Guildford, Woking & Alde

76,000

Isle of Man

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722,000

Greenwich & Thameartford

382,000

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478,000

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Sportsmedia promised our Premier League sponsor massive Impact and

Reach before the season started. In nine months, the campaign more than

achieved its targets.

We broadened our coverage way beyond The Sportsmedia Bulletin Network

to include extended programme pieces to extra stations: 134 stations in all.

• The scope of the broadcasts enabled us to talk in detailed qualitative terms about

our sponsor’s unique proposition.

• No other company in our market provides the level of bespoke evaluation and

research that we incorporate into every sponsorship deal.

Our aggregate audience is bigger than any national station. Locally targeted - nationally delivered

All Adults reach % for the Overall Campaign

21.6 to 25.2%

17.9 to 21.6%

14.3 to 17.9%

10.7 to 14.3%

7.0 to 10.7%

3.4 to 7.0%

RADIO EVALUATION PROFILE*Based on demographic group: All AdultsTotal Bulletins 22,916Total Number of Stations 134Minutes of coverage 381hrs and 56minsMinutes of sponsor branding 95hrs and 28minsTotal impacts 71,467,000Total audience reach 6,690,000Advertising value equivalent £529,689Client paid £80,000*Note Radio Evaluation based only those stations surveyed in Rajar,

Proud of our results

Scotland

North East

North WestYorkshire

London

South and South EastSouthWest

Wales& West

Midlands

Ulster

East ofEngland

CASE STUDY: THE 2007/8 PREMIER LEAGUE

SPORTSMEDIA’SRADIO FOOTPRINTTTTT

BIRMINGHAM

CAMBRIDGE

OXFORD

BATH

BRISTOL

NORWICH

LEEDS

GLASGOW

YORKHULL

MANCHESTER

NEWCASTLE

NOTTINGHAM

EDINBURGH

ABERDEENINVERNESS

SWANSEA

STOKE-ON-TRENT

LONDON

BRIGHTON

PORTSMOUTHEXETER

CARDIFFREADING

TYNE & WEAR

YORKSHIRELANCASHIRE

CARLISLE

KENDAL

DERBY

HUMBERSIDE

LEICESTER

NORTHAMPTONKETTERING

SWINDON

ISLE OF WHITE

BOURNEMOUTHDORSET

YEOVIL

CHESTER

CRAWLEY

LUTON

BASINGSTOKE

BEDFORD

GLOUCESTER

WREXHAM

IPSWICH

SOUTHEND

PETERBOROUGH

COVENTRY

WOLVERHAMPTON

KENTHAMPSHIRE

WALES

ESSEX

DEVON SUSSEX

BELFAST

LIVERPOOL

PLYMOUTH

GET ON AIR CONTACTGET ON AIR CONTACT

[email protected] 020 8964 6555 or 07768 [email protected] 07812 057753SPORTSMEDIA BROADCASTING BROADCAST CENTRE SUITE 16 THE LINEN HOUSE 253 KILBURN LANE LONDON W10 4BQ

[email protected] 020 8964 6555 or 07768 [email protected] 07812 057753SPORTSMEDIA BROADCASTING BROADCAST CENTRE SUITE 16 THE LINEN HOUSE 253 KILBURN LANE LONDON W10 4BQ

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