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SNP Party Conference 2011 An Ipsos MORI briefing October 2011 Contacts: [email protected] 0131 240 3269

SNPConference 2011: Ipsos MORI Scotland Briefing Pack

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As the SNP gathers for its first conference s a majority government, Ipsos MORI looks at the rise in support for the party in recent times and considers key challenges for the future.

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Page 1: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

SNP Party Conference 2011An Ipsos MORI briefingOctober 2011

Contacts:[email protected] 240 3269

Page 2: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

Voting intention

Page 3: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

After securing a majority in the Scottish Parliament, the SNP has a commanding lead in our latest poll

28%

13%

7%

49%

Base: All certain to vote = 60% (611).Data collected among 1,002 Scottish adults 18+, 25-29 August 2011 Source: Ipsos MORI

SNP

Labour

Conservative

Lib Dem

Others – 3%

Q. If there were elections to the Scottish Parliament tomorrow, how would you use your first vote?

Page 4: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

0

10

20

30

40

50

Mar-05

Jun-05

Sep-05

Mar-06

Jun-06

May-07

2008 Aug-09

Nov-09

Feb-10

Aug-10

Nov-10

Feb-11

Apr-11

May-11

Aug-11

Labour SNP Conservative Liberal Democrats Other

49%

3%

The party’s share of voting intention has increased steadily over the last six years

28%

13%

Scottish Parliament ElectionResult

Data collected among c.1,000 Scottish adults 18+ by telephone

7%

Scottish Parliament ElectionResult

Source: Ipsos MORI

Page 5: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

54%

45%

41%

45%

52%

50%

23%

32%

35%

33%

28%

24%

13%

12%

13%

12%

6%

18%

8%

7%

7%

9%

5%

6%

Women

18-24

25-34

35-54

Men

55+

SNP Labour Lib Dem Conservative

Base: All certain to vote = 60% (611).Data collected among 1,002 Scottish adults 18+, 25-29 August 2011 Source: Ipsos MORI

SNP support is higher among men and older people

Q. If there were elections to the Scottish Parliament tomorrow, how would you use your first vote?

Page 6: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

49%

51%

51%

48%

47%

32%

13%

29%

33%

22%

11%

17%

6%

8%

23%

5%

13%

6%

8%

4

Rural

Working

Not working

Urban

Retired

SNP Labour Lib Dem Conservative

Base: All certain to vote = 60% (611).Data collected among 1,002 Scottish adults 18+, 25-29 August 2011 Source: Ipsos MORI

It is also stronger among those in work

Q. If there were elections to the Scottish Parliament tomorrow, how would you use your first vote?

Page 7: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

1215

37

11

20

1115

1812

6

MaleFem

ale

18-24

25-34

35-54

55+

Working

Not work

ingReti

red

Urban

Rural

Over the last 18 months, the SNP has gained support across all groups – particularly among older people

Data collected among c1,000 Scottish adults 18+, February 2010 and August 2011 Source: Ipsos MORI

Percentage point change since February 2010 (+/-)

Page 8: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

Satisfaction with Alex Salmond

Page 9: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

Almost two thirds of Scots are satisfied with the way Alex Salmond is doing his job as First Minister

28%

9%

62%

Base: 1,002 Scottish adults 18+, 25-29 August 2011 Source: Ipsos MORI

SatisfiedDissatisfied

Don’t know

Q. How satisfied or dissatisfied are you with the way Alex Salmond is doing his job as First Minister?

Page 10: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

62%

30%

26%

35%

28%

61%

62%

49%

His satisfaction rating is considerably higher than any of the other main UK party leaders

Base: 1,002 Scottish adults 18+, 25-29 August 2011

David Cameron

Ed Milliband

Satisfied Dissatisfied

Q. How satisfied or dissatisfied are you with the way … is doing his job as Prime Minister/Deputy Prime Minister/leader of the Labour party?

Source: Ipsos MORI

Net satisfaction

Nick Clegg

-31

-36

-14

+34Alex Salmond

Page 11: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

The First Minister’s satisfaction rating is consistently strong and has never been higher

0

10

20

30

40

50

60

Aug-09 Nov-09 Feb-10 Apr-10 Aug-10 Nov-10 Feb-11 Apr-11 Aug-11

Alex Salmond Willie Rennie Ed Milliband David Cameron Nick Clegg

% satisfied

Data collected among c.1,000 Scottish adults 18+ by telephone

17%

Q. How satisfied or dissatisfied are you with the way … is doing his job as First Minister of Scotland/Leader of Scottish Liberal Democrats/leader of the Labour

Party/Prime Minister/Deputy Prime Minister?

Source: Ipsos MORI

Tavish Scott

Willie Rennie

62%

Ed MillibandGordon Brown

35%30%26%

Page 12: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

34 45 5290

58 47 36 6

Conservative supporters Labour supporters Lib Dem supporters SNP supporters

Satisfaction is highest among SNP supporters but is also drawn from other parties’ voters

Base: 1,002 Scottish adults 18+, 25-29 August 2011

Q. Are you satisfied or dissatisfied with the way Alex Salmond is doing his job as First Minister of Scotland?

Source: Ipsos MORI

% Satisfied % Dissatisfied

Page 13: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

65 60 71 60 62 60 61 65

28 29 19 21 31 31 27 27 32 30 27

636361

MenW

omen

18-24

25-34

35-54 55

+

Work

ingNot

working

Retired

Urban

Rural

The First Minister is popular across all groups

Q. Are you satisfied or dissatisfied with the way Alex Salmond is doing his job as First Minister of Scotland?

Base: 1,002 Scottish adults 18+, 25-29 August 2011 Source: Ipsos MORI

% Satisfied % Dissatisfied

Page 14: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

15 1825

13 1219 16 15

2115

19

MaleFem

ale

18-24

25-34

35-54

55+

Working

Not work

ingReti

red

Urban

Rural

Over the last 18 months, Alex Salmond has gained support across all groups – particularly young people

Data collected among c1,000 Scottish adults 18+, February 2010 and August 2011 Source: Ipsos MORI

Percentage point change since February 2010 (+/-)

Page 15: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

Important issues

Page 16: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

31%

26%

20%

17%14%

12%

9%

7%

7%

33%

The economy and unemployment are currently the most important issue facing Scots

Education/schools

Economy/economic situation

Unemployment/factory closure/ lack of industry

NHS/hospitals/health care

Immigration/immigrants (race relations)

Crime/law and order/ASB

Sectarianism

Q. What do you see as the most important issue facing Scotland today?Q. What do you see as other important issues facing Scotland today?

Source: Ipsos MORI Base: 1,002 Scottish adults 18+, 25-29 August 2011

(Most + others)

Scottish independence/devolution

Housing

Public spending cuts

SNP supporters

37%

32%

21%

29%

12%

14%10%

8%

8%

19%

Page 17: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

0

10

20

30

40

50

Aug 2009 Nov 2009 Feb 2010 May 2010 Aug 2010 Nov 2010 Feb 2011 May 2011 Aug 2011

Independence has increased in importance since the Scottish Parliament elections

NHS 17%

Education 26%

Crime 14%

Economy 33%

Unemployment 31%

Data collected among c.1,000 Scottish adults 18+ by telephone

Q. What do you see as the most important/other issue facing Scotland today?

Source: Ipsos MORI

Public sector cuts 20%

Independence 12%

Page 18: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

Economic optimism

Page 19: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

22%

32%

42%

Scots are slightly more optimistic about the prospects for the Scottish economy than they are for the UK economy

18%

30%

49%

UK economy Scottish economy

Base: All asked about UK economy (508); all asked about Scottish economy (494) Scottish adults 18+, 25-29 August 2011

Q. Do you think that the general economic condition will improve, stay the same or get worse over the next 12 months?

Improve

Stay the same

Worsen

Don’t know, 2%

Improve

Stay the same

Worsen

Don’t know, 4%

Page 20: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

Optimism has dipped slightly since April, though it is not as low as this time last year

-50

-40

-30

-20

-10

0

10

20

30

Aug-09 Nov-09 Feb-10 Apr-10 Aug-10 Nov-10 Feb-11 Apr-11 Aug-11

UK economy Scotland's economy% Net

improve

-31%

-20%

Q. Do you think that the general economic condition will improve, stay the same or get worse over the next 12 months? (% improve minus % worse)

Data collected among c.1,000 Scottish adults 18+ by telephone (half were asked about UK economyand half about Scottish economy) Source: Ipsos MORI

UK General Election Comprehensive Spending Review

Scottish budget

approved

Scottish Parliament

Election

Page 21: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

2815 15 24

48 53 44 33

Conservative supporters Labour supporters Lib Dem supporters SNP supporters

SNP supporters are least pessimistic about the Scottish economy

Base: 1,002 Scottish adults 18+, 25-29 August 2011

Q. Do you think that the general economic condition will improve, stay the same or get worse over the next 12 months? (% improve minus % worse)

Source: Ipsos MORI

% Improve % Worsen

Page 22: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

Independence

Page 23: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

The majority of Scots back more powers for the Scottish Parliament

All

8%

26%

66%

All who are certain to vote

Base: All (1,002); All certain to vote (703). Data collected among 1,002 Scottish adults 18+, 25-29 August 2011Source: Ipsos MORI

Disagree

Agree

Q. The referendum is likely to contain two separate questions. The first question will ask whether you agree or disagree with a proposal to extend the powers of the Scottish Parliament to include more laws and duties and all tax raising powers, while Scotland remains part of the UK. If the referendum was held tomorrow, would you vote to agree or disagree with the proposal:

Undecided/Don’t know

5%

28%

67%

Disagree

Agree

Undecided/Don’t know

Page 24: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

68 66 74 72 66 57 68 64 68 62

28 29 19 23 29 31 28 1837 26 32 27 34

756964

MaleFem

ale

18-24

25-34

35-54 55

+

Working

Not work

ingReti

red

Most d

epriv

edLe

ast d

epriv

ed

Urban

Rural

Support for more powers is higher among younger people

Base: All (1,002); All certain to vote (703). Data collected among 1,002 Scottish adults 18+, 25-29 August 2011

Q. The referendum is likely to contain two separate questions. The first question will ask whether you agree or disagree with a proposal to extend the powers of the Scottish Parliament to include more laws and duties and all tax raising powers, while Scotland remains part of the UK. If the referendum was held tomorrow, would you vote to agree or disagree with the proposal:

Source: Ipsos MORI

% Support % Oppose

Page 25: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

However, only around a third of Scots support full independence

All

7%

58%

35%

All who are certain to vote

Base: All (1,002); All certain to vote (703). Data collected among 1,002 Scottish adults 18+, 25-29 August 2011Source: Ipsos MORI

Disagree

Agree

Q. The second question will ask whether you agree or disagree with a proposal to extend the powers of the Scottish Parliament to enable Scotland to become an independent country, separate from the UK. If the referendum was held tomorrow, would you vote to agree or disagree with this proposal:

Undecided/Don’t know

5%

60%

35%

Disagree

Agree

Undecided/Don’t know

Page 26: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

38 3148

32 34 2945

25 35 32

58 6349

65 59 62 6245

6752

70 61 61

493333

MaleFem

ale

18-24

25-34

35-54 55

+

Work

ingNot

working

Retire

d

Most d

epriv

edLe

ast d

epriv

ed

Urban

Rural

Support for independence is higher among young people and those living in more deprived areas

Base: All (1,002); All certain to vote (703). Data collected among 1,002 Scottish adults 18+, 25-29 August 2011

Q. The second question will ask whether you agree or disagree with a proposal to extend the powers of the Scottish Parliament to enable Scotland to become an independent country, separate from the UK. If the referendum was held tomorrow, would you vote to agree or disagree with this proposal:

Source: Ipsos MORI

% Support % Oppose

Page 27: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

Q. And, how likely would you be to vote in a referendum, on a scale of 1 to 10, where 10 means would be absolutely to vote and 1 that you would be absolutely certain not to vote?

7463

4958

7176

7060

71

6372

6771

MenWomen

18-2425-3435-54

55+

WorkingNot working

Retired

Most deprivedLeast deprived

UrbanRural

However, those groups are less likely to vote in a referendum

Certain to vote in a referendum(%)

Source: Ipsos MORI Data collected among 1,002 Scottish adults 18+, 25-29 August 2011

Page 28: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

Just under half of those who would vote yes to more powers, would also vote yes to independence

50%

44%

Base: All supporting more powers and certain to vote (458). Data collected among 1,002 Scottish adults 18+,25-29 August 2011 Source: Ipsos MORI

Support independence

Oppose independence

Undecided (6%)

Q. The second question will ask whether you agree or disagree with a proposal to extend the powers of the Scottish Parliament to enable Scotland to become an independent country, separate from the UK. If the referendum was held tomorrow, would you vote to agree or disagree with this proposal:

Those supporting first proposal

Page 29: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

60%

40%

The majority of SNP supporters would vote yes to both questions

83%

17%

Full fiscal powers Independence

Base: All voting SNP in Scottish Parliament election (414). Data collected among 1,002 Scottish adults 18+,25-29 August 2011

Q. If the referendum was held tomorrow, would you vote to agree or disagree with this proposal:

Source: Ipsos MORI

Support

OpposeSupport

Oppose

Page 30: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

The majority of Scots would like the referendum to be held earlier than the SNP plans

27%

37%

6%

28%

Base: All certain to vote = 68% (703).Data collected among 1,002 Scottish adults 18+, 25-29 August 2011 Source: Ipsos MORI

As soon as possible

Within the next 2 years

Between 2 and 5 years from now

Never/shouldn’t be held

Don’t know – 3%

Q. When do you think the referendum should be held?

55%

Page 31: SNPConference 2011: Ipsos MORI Scotland Briefing Pack

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