Quick Snapshot

Wk 24 -2013

MCCS

ABP ANANDAPeriod – Wk 24’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

38

74

1

% Genre Sh

Source : TAM Period : Wk 24’2013

Bengali news genre showing a growth of almost 37% Vs. last year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

6.8

9.3

% Genre Share

Wk 17-24'12 Wk 17-24'13

Source : TAM Period : Wk 17-24Year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

39%

30%

11% 11%9%

% Mkt. Share

Wk 17-24'13

Source : TAM Period : Wk 17-24’2013

Among top 20 programmes list of the week, 14 programmes belong to ABP Ananda

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

7.36.7

4.8 4.7

2.0

CS 4+

Reach

in M

n.

24 GHANTA

ABP Ananda

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

5.8 6.3

4.2 4.1

1.7

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 17-24’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East All India24 GHANTA 26% 40% 31% 30% 30% 29%ABP Ananda 38% 40% 41% 39% 39% 38%Kolkata TV 13% 8% 12% 12% 12% 12%News Time Bangla 11% 11% 14% 11% 11% 12%RPLUS 12% 1% 1% 9% 9% 9%

Source : TAM Period : Wk 19-24’2013

ABP Ananda performing on News Bulletin ,

Interviews/Portraits ,Sports Magazines & Talk Shows

Source : TAM Period : Wk 24’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Genre

24 GHANTA

ABP Ananda Kol TV

News Time Bangla

RPLUS

Total GRPs

News Bulletin 23% 35% 19% 11% 12% 155Interviews/Portraits/Discussions 40% 55%     5% 36News Headlines 23%   77%     21Cartoons/Animation   3% 59% 37%   20Sports Magazines 15% 39% 15% 28% 3% 15Talk Shows/Chat Shows   100%       14

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