Quick Snapshot

Week 4 - 2013

MCCS

ABP ANANDAPeriod – Wk 4’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bengali news genre maintained its position of

#2

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

39

84

1

% Genre Sh.

Source : TAMPeriod : Wk 4 2013

Vs. last week Bangla GEC has lost share & Movies has gained the same

Vs. last year Bengali News genre almost same

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

7.6 7.5

% Genre Share

Wk 49-4'12 Wk 49-4'13

Source : TAMPeriod : Wk

49-4Year : 2012 &

2013

ABP Ananda: Undisputed leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

33%

26%

19%

12%10%

% Mkt. Share

% Mkt. Share

Source : TAMPeriod : Wk 49 2012 – Wk 4

2013

ABP Ananda leading in reach

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

6.2 6.04.6 4.1

2.0

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

5.4 5.34.1 3.6

1.8

CS 15+

Reach

in M

n.

Source : TAMPeriod : Wk 1-4 2013

ABP Ananda leading in all TAM reported markets

% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All IndiaABP Ananda 30 38 37 32 32 3224 GHANTA 23 37 37 26 26 27Kolkata TV 22 10 10 19 19 19News Time Bangla 13 14 14 14 13 13RPLUS 12 1 2 9 9 9

Source : TAMPeriod : Wk 49 2012 – Wk 4

2013

Thank You