Quick Snapshot

Wk 23 -2013

MCCS

ABP ANANDAPeriod – Wk 23’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

37

10

31

% Genre Sh

Source : TAM Period : Wk 23’2013

Except GEC all other genres showing increase like Bangla News, Bangla music & Bangla Movies

Bengali news genre showing a growth of almost 41% Vs. last year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

6.6

9.3

% Genre Share

Wk 16-23'12 Wk 16-23'13

Source : TAM Period : Wk 16-23Year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla

37%

29%

12% 11% 11%

% Mkt. Share

Wk 16-23'13

Source : TAM Period : Wk 16-23’2013

Pratipokha a Interview/Discussion prog performs for the channel.

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

7 7

5 5

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

6 6

4 4

2

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 16-23’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East All India24 GHANTA 26% 39.5% 31% 30% 30% 30%ABP Ananda 38% 40% 42% 38% 38% 38%Kolkata TV 13% 8% 11% 11% 11% 11%News Time Bangla 11% 12% 14% 11% 11% 12%RPLUS 12% 1% 1% 9% 9% 9%

Source : TAM Period : Wk 19-23’2013

NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS BEFORE WK 19, HENCE ONLY LATEST 4 WEEKS CONSIDERED

ABP Ananda performing on News Bulletin ,

Interviews/Portraits ,Sports Magazines & Talk Shows

Source : TAM Period : Wk 23’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Genre Wise Share%

24 GHANT

AABP

AnandaKolkata TV

NT Bangla RPLUS

Total GRPs

News Bulletin 25 33 20 12 10 216

Interviews/Portraits/Discussions 25 65 1 8 2 60News Headlines 20   80     31Cartoons/Animation     53 47   25Sports Magazines 26 39 14 21   14Talk Shows/Chat Shows   100       11Reviews/Reports 90   5 1 4 9Film Based Magazines 11 33 42 12 3 7

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