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News of the week 30.8.13 abp ananda
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Quick Snapshot
Wk 34 -2013
MCCS
ABP ANANDAPeriod – Wk 34’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
40
8
3 1
% Genre Sh
Source : TAM Period : Wk 34’2013
Bengali news genre showing a growth of almost 23% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
7.2
8.8
% Genre Share
Wk 27-34'12 Wk 27-34'13
Source : TAM Period : Wk 27-34Year : 2012 & 2013
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
34%
26%
19%
11% 10%
% Mkt. Share
Wk 27-34'13
Source : TAM Period : Wk 27-34’2013
Among top 20 programmes list of the week, 14 programmes belong to ABP Ananda
ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
77
5 4
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
76
4 4
2
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 27-34’2013
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WBrest 1 Mn.+WB .1 to 1 Mn. WB East AI24 GHANTA 22% 31% 39% 27% 27% 27%ABP Ananda 32% 34% 40% 34% 35% 34%Kolkata TV 22% 21% 7% 18% 18% 18%News Time Bangla 9% 13% 13% 11% 11% 11%RPLUS 14% 1% 1% 10% 10% 10%
Source : TAM Period : Wk 27-34’2013
ABP Ananda performing on News Bulletin ,Sports
Magazines, Interviews/discussion & Talk
Shows
Source : TAM Period : Wk 34’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Interviews/Portraits/discussions & Reviews Reports
Genre24 GHANTA
ABP Ananda
News Time Bangla
RPLUS
News Bulletin 29% 41% 20% 9%Interviews/Portraits/Discussions 47% 46% 0% 7%Cartoons/Animation 0% 8% 92% 0%Sports Magazines 30% 32% 32% 6%Reviews/Reports 85% 11% 0% 4%
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