Quick Snapshot

Wk 37-2013

MCCS

PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.

ABP ANANDAPeriod – Wk 37’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

40

73 1

% Genre Sh

Source : TAM Period : Wk 37’2013

Bengali news genre showing a growth of almost 14% Vs. last year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

7.0

7.9

% Genre Share

Wk 30-37'12 Wk 30-37'13

Source : TAM Period : Wk 30-37 year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla

33%

24%

20%

12%11%

% Mkt. Share

Wk 30-37'13

Source : TAM Period : Wk 30-37’2013

Among top 20 programmes list of the week, 16 programmes belong to ABP Ananda

Proti Pokha is the leading programme for this week

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

7 7

5 5

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

6 6

4 4

2

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 30-37’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East All India24 GHANTA 20% 35% 26% 23% 23% 23%ABP Ananda 31% 42% 30% 33% 34% 33%Kolkata TV 23% 8% 30% 20% 20% 21%News Time Bangla 9% 15% 13% 10% 10% 10%RPLUS 17% 1% 1% 13% 13% 13%

Source : TAM Period : Wk 30-37’2013

ABP Ananda performing on News Bulletin &Talk shows/chat shows

Source : TAM Period : Wk 37’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scored on Sports magazinesNews Time Bangla on Cartoons/animations

Prog Genre 24 GHANTA ABP AnandaNews Time Bangla RPLUS

News Bulletin 28% 44% 14% 14%Talk Shows/Chat Shows 4% 96% 0% 0%Sports Magazines 26% 38% 24% 11%Cartoons/Animation 72% 12% 7% 10%Reviews/Reports 0% 0% 100% 0%

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